using google analytics to improve your website by paperstreet web design
TRANSCRIPT
Using Google Analytics to Improve Your Website
By PaperStreet Web Design
Why use Analytics
• Improve• Improve• Improve.
Why use Google Analytics
• Easy to install• Integrates with Paid Campaigns• Integrates with Webmaster Tools• Free
Key Areas to Review
• Visitors (Overview, Demo, Behavior, Technology, Social & Mobile)
• Advertising (AdWords)
• Traffic sources (Sources, SEO)
• Content (Overview)
• Conversions (Goals)
• Monthly Review Process & Testing
Visitors: Overview
• Visits• Unique Visitors• Pageviews• Pages/Visit• Avg. Time on Site• Bounce Rate
Visitors: Demographics
• Location• Language
Visitors: Behaviors
• New vs. Returning– Are they are new or returning visitor?
• Frequency & Recency– Number of times the visitor returned to your site.– How often they returned.
• Engagement– Length of visit.
Visitors: Technology & Browsers
Visitors: Social
• This is brand spanking new.– +1 auto tracked– Must Setup Other Services– _gaq.push(['_trackSocial', network, socialAction,
opt_target, opt_pagePath]);• Engagement• Action• Pages
Visitors: Mobile
• Overview• Device Types
Advertising
• Only applies if you are using AdWords
Traffic Sources: All TrafficDirect, Referrals, & Search
• Where does your traffic come from?• Search, • Referral• Direct • Paid
Traffic Sources: SEO
• Integrate with Google Webmaster Tools• Show Queries that lead to your website• Landing Pages & Geographical too!
Content: Overview
• Pageviews• Unique Pageviews• Exit Pages• Bounce Rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Conversions
• Goals• How to setup• Confirmation page
Monthly Review Process
• Exclude your own IP network• Setup 1 hour per month to review.• Review Overviews.• Compare Months and Years• Research negative trends.• Conversion Rate Optimization– Setup conversion test.– Change one thing and track.
What is Next
• Review your Website– Integrate Google Analytics if Needed.– Review your Analytics
• Make Changes and Test