[get started] online marketing for massage therapists | amta-ca 2014
DESCRIPTION
What is marketing, and how do massage therapists effectively market their practices to help the right clients find them (NOT annoy people)? This presentation covers what online marketing is and the essentials for getting started, including: -What is marketing, anyway? -New versus old marketing -Effective online strategies & websites for massage therapists Ready. Set. Go.TRANSCRIPT
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www.massamio.com
Online Marketing for Massage Therapists
February 28, 2014
Benjamin McDonald, Massamio.com CEO, [email protected]; (520) 209-1856
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www.massamio.com
Our Agenda
● What is it anyway?● Overview● New vs. old● Effective websites
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www.massamio.com
Goals
● What is online marketing● First steps to getting started
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www.massamio.com
Free for AMTA-CA: Become a Master at Home
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www.massamio.com
Marketing: What is it anyway?
Reference: Allissa Haines, Writing a Blue Streak
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www.massamio.com
Marketing: What is it anyway?
Reference: Felicia Brown, Every Touch Marketing
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www.massamio.com
Client Problem-Solving Marketing Is NOT Sell Yourself Marketing
-Allissa Haines, Writing A Blue Streak
Client-centered
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www.massamio.com
Marketing Mantra
BenefitsBenefitsBenefits
A client benefit is nothing but a client problem solved.
Reference: MassageMarketingTips.com
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www.massamio.com
Self Care
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www.massamio.com
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www.massamio.com
Online Marketing vs Traditional Marketing
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W Where your clients are
I Interesting
S Specialized
H Helpful
Y Yourself
www.massamio.com Reference: Chris Brogan, Human Business Way
Online Marketing Strategy: Be WISHY
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www.massamio.com
Online Marketing: Overview
1. Home base2. Helpful stuff3. Outposts
Helpful
Stuff
Reference: Chris Brogan, Human Business Way
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www.massamio.com
Outposts
1. Social media2. Online networking3. Online advertising4. Review sites & listings
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www.massamio.com
Online Marketing: Overview
1. Home base2. Helpful stuff3. Outposts
Helpful
Stuff
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www.massamio.com
Online Marketing: Helpful stuff
1. Blog2. Email newsletter3. Videos4. Whatever-gets-you-some-attention-and-is-helpful-to-your-clients
-Allissa Haines, Writing A Blue Streak
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www.massamio.com
Whatever-gets-you-some-attention-and-is-helpful-to-your-clients
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www.massamio.com
Online Marketing: Home Base
1. Home base2. Helpful stuff3. Outposts
Helpful
Stuff
Reference: Chris Brogan, Human Business Way
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www.massamio.com
Helpful
Stuff
Reference: Chris Brogan, Human Business Way
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www.massamio.com
Anatomy of a Great Website: Fundamentals
1. Professionally designed2. Strong branding3. SEO optimized4. Social & mobile
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www.massamio.com
Anatomy of a Great Website: Essentials
1. Showcase specialization2. Professional headshot3. Image rich4. Intro video
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www.massamio.com
Goal: Get found & Book clients
1. Blog: How you get found2. Online booking3. Gift certificates4. Newsletter subscription
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www.massamio.com
1. Treatments2. Credentials3. Testimonials4. FAQs5. Bio6. Contact info
Anatomy of a Great Website: Essentials
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www.massamio.com
Website = Home Base
Reference: Chris Brogan, Human Business Way
Helpful
Stuff
● Engage at the outposts● Promote your helpful stuff at the outposts● Point people to your homebase● Sell at the homebase
What DOES NOT work well is *selling at the outposts*
**Good to announce specials, 1 in 12
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www.massamio.com
About Massamio.com
1. Live receptionist service2. Online booking3. Online directory
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www.massamio.com
Objectives Today: To Understand
1. What marketing is2. Online vs. traditional marketing3. Components of online marketing4. What makes an effective website
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www.massamio.com
Thank you! Top 10 Online Resources for MTs
1. WritingABlueStreak.com2. Blog.AtPeaceMedia.com3. LauraAllenMT.com4. IreneDiamond.com5. Anatomy In Motion
6. MassageNerd.com7. MassagePracticeBuilder.com8. MassageTherapyWorld.com9. Massage Therapy Foundation10. Blog.Massamio.com