get social! content marketing must do's
TRANSCRIPT
GET SOCIAL! Content Marketing Strategy Must Do’s Rebecca Drew – Senior Account Executive Wesley Hendriks – Customer Success Manager
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Rebecca Drew
Introduction
Over 10 years experience in Search and Staffing industry Recruitment Transformation Background
Advising Recruitment and Search Leaders of how to leverage LinkedIn for their business success
uk.linkedin.com/in/rebeccadrew/ @Rebecca_Drew_
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Over 10 years recruitment experience in Search and Staffing industry HR and Online Communications background
Let’s add more value to your recruiting, sourcing and branding success!
uk.linkedin.com/in/wesleyhendriks/
@WesleyHendriks
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Agenda
What is content marketing and why should you care?
How? Content Marketing Strategy Tips
– Your brand VS your brand perception
– Start listening and know your audience
– Questions and planning
– Examples of great content
– Make use of tools
– Best practice Client Panel
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What is Content Marketing?
“Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.”
Content Marketing Association
Why should you care? Build your brand awareness
Engage in better relationships
Recruit more efficiently and effectively
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Start with listening & know your audience
"If you don’t know who you’re looking for, you’ll waste a lot of time in all the wrong places." – Lou Adler
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What can we create? What content can we share? Who is responsible for what types of content? When are certain topics more relevant? How often should we post? Who will be responsible for following up?
Questions & Planning
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Content planning tips
5 steps to boosting your Talent Brand through content
Panel
Jonathon Hall Founder, Cranberry Panda
Toby Babb CEO, Harrington Starr
Britt van Capelleveen E-Recruitment Consultant,
Tempo-Team
Alex Hazell Marketing and Events Manager,
The Up Group
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Key Takeaways
1. Set your goals
2. Start listening: Build Personas
3. Segment different content for different channels
4. Make use of tools