9 must do's to get your business ready for the new facebook changes!
DESCRIPTION
Key strategies to optimize your business page for Graph Search and the New News Feed. Examples of cover images with the new 20% text rule and key places to optimize. Here's what is covered: 1. How to add recommendations to your Page 2. How to optimize your images for Graph search 3. How to optimize your About Section for Graph Search and Google 4. How to set up Check-ins 5. Why you should clean up Your Personal Likes 6. How your Cover Images should be formatted and different types of Calls-to-Action on your Cover Image 7. What types of Photos to Post 8. What types of Photos for Ads 9. A new tool to sell directly from your Newsfeed www.15MinuteSocial.comTRANSCRIPT
9 MUST DO's to Get Your
Business Ready for the Upcoming
Facebook Changes!
About Janet E Johnson• 12 Years Experience with
Online Marketing
• Since 2009: Social Media Consulting & Management for businesses from start-ups, franchises to large corporations
• Mom of 2 Boys – Ages 8 & 14
What’s ahead on Facebook?
MUST DO #1
Get Recommendations and Add to these to Page (if not
already there)
Optimizing for Graph Search
Where to find the Recommendations?
Adding Recommendations
Go to Edit Page > Update Info
Adding RecommendationsAdd your Address. Then check mark the box to enable to ‘Show map on
Page.’
Adding RecommendationsRecommendations will now be on your
Page
Not a Local BusinessOut of Luck at this Time!
MUST DO #2:
Add Website Link, Location & Tagging to Images
Where to Add
Live Demo
MUST DO #3:
Optimize Your ‘About’ Section
Optimize Your ‘About’ Section
MUST DO #4:
Motivate ClientsTo Check-in
Motivate Clients to Check-in
Create the Deal – Give an Incentive
MUST DO #5:
Clean Up Your‘Personal’ Likes
Example of ‘Barbecue restaurants in Texas Scott’s friends like’
Your Personal LIKES can reveal more than you may want others to see!
Example of Scott’s friends who like a ‘Specific Page’
MUST DO #6: Create Cover Image that
FeaturesCalls-to-Action in the right
Place
New Guidelines• All covers are public. This means that anyone
who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
• What’s this mean? You can now add: Web addresses, calls to action, phone numbers, promotions, etc. The only regulation is you can't have images with more than 20% text.
What’s the 20% look like?
http://www.marismith.com/facebook-relaxes-page-cover-image-rules-new-tool-20-per-cent-rule/
Example of a friend liking a page – This is how it shows up in the
Newsfeed
Actual Cover Image
Another Cover Image Example
Actual Cover Image
Example of how it looks in
News Feed
Actual Cover Image
Cover Image Sample – Creating Engagement
Cover Image Sample – Building Email List
Cover Image Sample using a ‘Call to Action’
Tools to Write on Cover Image
• iPiccy.com• PicMonkey.com
MUST DO #7:
Get Visual withYour Photos!
Photos in News Feed are Much Larger!
MUST DO #8:
Create Ads that areAttention Grabbing!
Ad Examples
Facebook Mobile Ads – Optimize your Profile
Pic
MUST DO #9:
If You Sell Online- Add Chirpify
The FIRST way to make direct purchases from your News Feed! This platform is already integrated with
Instagram & Twitter.
How does it work?• Sellers will create a listing on their Chirpify
dashboard and simply click the Facebook button to share the listing on their news feeds.
• Buyers, who must create a Chirpify account and link their accounts to PayPal, just need to comment on the listing with “buy,” “donate,” or “gimmie.”
• They’ll receive an e-mailed receipt, which helps combat unauthorized purchases.
Example of Chirpify
100+ More Lessons like
this?
Our Trainers
15 Minute Social Media Training
Program consists of these Modules
currently
• Social Media Strategy • Facebook Graph Search• Facebook• Linkedin• Twitter• Google+• Hootsuite• Email Marketing• Content Creation Ideas• Resources
15 Minute Social Membership also
includes:
• 2 Private Monthly Webinars – Live & Recorded (This will keep you up to date with latest changes)
• Private Facebook Group – This can be used to learn the latest and ask multiple trainers questions.
How it works:• Log into the training programs anytime• Each lesson is broke down into around a
15 minute time frame• Lessons have the tip, screenshots,
screenshare video explanations and an action step to take in your social media immediately!
• You can do these in 15 minute sessions or log in and spend a couple hours! The flexibility is up to you!
Over 100+ Lessons!!!
Total Value:
• Well OVER $3,500!• Our pricing is not even $1,000!• Our pricing RIGHT NOW is not even $500
• We are offering this for a • VERY LIMITED TIME for
$297/year!
Special Offer!
• Free Custom Cover Image when you Purchase the $297/Year Training Program
• $149 Value!• Purchase must be made by Midnight, April 3rd!• How to get? Email me regarding this offer once
you have purchased the training program: [email protected]
PRICING OPTIONS
www.15MinuteSocial.com