get noticed marketing-using_social_media
DESCRIPTION
If you are a small business and you want to get started using social media to market your business, this short presentation gives you an overview of tools available.TRANSCRIPT
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Websites
Blogs
Social Networks
Over the past 10 years we’ve gone from static, brochureType websites, to some interaction on blogs, to social networks where people share millions of bits of informationdaily.
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Your Business Community
Blog
Your business website now becomes the center of a community rather than a brochure.
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Why Should Your Business Use Social Media?
Builds trust with future customers.
Builds awareness of who you are.
It is cost effective.
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The world has changed...
Customers no longer want to be sold they want to buy.
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Tools to Get Started
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How do you find information?
In the past we would ask a friend, look in the phone book, etc., but today what do you do when you want to find something…
You Google It!
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Why Social Media Is Important
Do you want to be on the first page of a Google Search or the 15th page of a Google Search?
When you appear on the first page of a Google Search, we say you have Search Engine Optimization (SEO). Social Media can help with that.
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Here’s and example ofa typical search. You wantyour business to come upnear the top of the listlike Pho Hoa for two reasons:1. Easy for customer2. Instills confidence
Even if you have good content , but are on page15, your customer doesn’tautomatically trust it because it’s lower in the search.
Note that this first listing for Pho Hoa isn’t their website. It’s a listing.
Copyright 2011 Life Simplified www.yourlifesimplified.com
One way to quickly get your business to the first page is listing it on Google Places. It onlytakes a few minutes to complete the profile, but as you can see here, again Pho Hoa comesup at the top because they have a Google Places listing.
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The Google Places profile offers great information for your customer, such as hours of operation, location (map), parking, payment, and reviews.
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Google Places pulls reviewsfrom around the internet found on sites such as Yelp, Zagat.com, and Urbanspoon.com, and conveniently locates themin one place for yourcustomer.
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Even though Google Places will pull the reviews from other sources, it’s important for you to complete your profiles on these sites because these will also come up in a Google Search.Again, you have the opportunity to share great information with your future customers.
Copyright 2011 Life Simplified www.yourlifesimplified.com
One of the biggest trends is people “checking in” to places.When they check in on sites like Facebook, a message goes to theirconnections about what they are doing.
For your business this is a great way to get some free advertising. If you have a Facebook page, it’s even better.
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Pho Hoa also has a Facebook page. Hereyou can see how many people have “checked-in”to the restaurant.
A business Facebook pagegives your customerinformation, and a placeto connect with your business even prior to purchasing.
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Facebook businesspages aren’t just forrestaurants, servicescan also take advantageof this social media.
Another benefit of being on social mediais many times you canconnect several sites.For example you can seehow The DorchesterHouse has connectedtheir Facebook page totheir Twitter account.
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Twitter is valuable to a business because it offers the ability to connect and communicate withcurrent and future customers orclients in real time.
You can answer their questions, have a conversation, share information . Your followers choose to get your information because they find it valuable.They then share it with their network. It’s exposure for smallbusinesses
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Where do you start?
• Pick one type of social media• Build a complete profile• Tell everyone you have a page• Put up good content• Engage
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Life Simplified
If you are interested in more social media information or other ways you can grow your business while staying sane, check out the
Life Simplified Blogor download our e-book