get in the running for glassdoor's best places to work 2017: what you need to do now

© Glassdoor, Inc. 2016

Get in the Running for Glassdoor’s Best Places to Work 2017:

What You Need to Do Now Glassdoor is a registered trademark of Glassdoor Inc.


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Featured Speaker

Lisa Holden Employer Communications Manager Linkedin.com/in/holdenlisa @LisaAHolden


agenda

how it started

methodology

traits of winners

what you can do now

key takeaways

Q&A


How It Started


2016 List


agenda

how it started

methodology

traits of winners

what you can do now

key takeaways

Q&A


Methodology


Methodology: Reviews

U.S. Large Companies:

at least 75 Glassdoor-approved reviews

U.S. SMB:


Canada and UK:


*Methodology changes annually


Methodology: Analyzing the Data

QUALITY QUANTITY CONSISTENCY 1 2 3


3 Common Myths

I need to be in tech to be on the list

I need to be a large company to be on the list

I can’t be on the list because my company doesn’t provide extravagant perks

1

2

3


agenda

how it started

methodology

traits of winners

what you can do now

key takeaways

Q&A


Traits of Winners


Becoming Irresistible, Deloitte, February 2015


Pros REI is very supportive of employees getting out and spend time traveling. Amazing coworkers and supervisors. REI attracts some really cool employees.

Mission Spotlight: REI

#45 2016 Large Glassdoor Best Places to Work

Mission: At REI, we inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship.


82% of leaders believe company culture gives them a competitive advantage.

(source: Deloitte 2015 Human Capital Trends)


#16 2016 SMB Glassdoor Best Places to Work

Pros No doubt about it, it’s challenging as we are growing fast. Eventbrite has an incredible focus on culture. Best aspect is the focus on continued education. They truly want you to grow, and provide an environment in which you can.

Culture Spotlight: Eventbrite


High-Performing companies spend 1.5X to 2X more on leadership than other companies, and reap

results that are 3X or 4X the levels of their competitors.

Source: Global Human Capital Trends, Deloitte, February 2015


Power to the People: Twitter

#26 2016 Large Glassdoor Best Places to Work

Pros Fast-paced, fun place to work. The people that work here are amazing! Our environment thrives on reciprocation of employees teaching and learning from each other. I am empowered to make the decisions needed to help make an impact on the company. I’ve worked in the tech recruiting industry for 8+ years and Twitter is by far my favorite place I’ve worked so far!


A View Inside: Venterra Realty

#6 2016 SMB Glassdoor Best Places to Work

“We always aim to paint a clear picture of our expectations and what it takes to succeed at our organization. Glassdoor helps us with this by allowing us to display our company culture and

our employees’ experience with Venterra which attracts amazing people to join our team!”~ Venterra Realty


Findings

Glassdoor Economic Research, 2015


Glassdoor’s “Best Places to Work” list outperformed the S&P by 122%

Lowest rated companies underperform S&P by 29.5%

Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.

Beat the Competition with Happier Employees


agenda

how it started

methodology

traits of winners

what you can do now

key takeaways

Q&A


What You Can Do Now


Understand Your Reputation

Look at quantity and content of reviews.

Identify trends.

1 2


Invite Feedback: Set a Baseline

•  Solicit honest feedback from your employees

•  Use Glassdoor data to identify trends and monitor employee sentiment

Download Glassdoor’s Employee Engagement Toolkit


Invite Feedback: Monitor & Respond

Glassdoor U.S. Site Survey, January 2015


Implement a Feedback Loop

Use Feedback to Inform New Programs to Engage Employees

Invest in Employee’s Growth:

•  New hire orientation

•  Educational budget

•  Clear growth paths

•  Performance Evaluations

•  Leadership training

Support Work-Life Integration:

•  Flexible work time

•  Remote options

•  Health and wellness program

•  Peer recognition programs

•  Team building off-sites


Glassdoor’s Feedback-Rich Culture

•  Pump up new hires

•  Address concerns at all hands meetings

•  Team leaders encourage by department

•  Signs and stickers around the office

•  Respond to reviews by department

•  Wagl Surveys


Rally Behind Mission and Goals

•  Make it clear how employees contribute

•  Provide insight into key business objectives

•  Revisit goals regularly


Highlight How Employees Contribute

Aberdeen, October 2015


Celebrate What Makes Your Culture Great

•  Provide opportunities for employees to connect on a human level

•  Wellness programs

•  Town hall meetings

•  Team offsites

•  Company celebrations

•  Acknowledge milestones

•  Work anniversaries

•  Promotions

•  Team and personal achievements


agenda

how it started

methodology

traits of winners

what you can do now

key takeaways

Q&A


Key Takeaways

•  Encourage employee feedback to get in the running for Best Places to Work

•  Be clear on what makes your culture unique and celebrate it

•  Consistently analyze your reputation and culture in order to build an effective engagement campaign


Lisa Holden Employer Communications Manager Linkedin.com/in/holdenlisa @LisaAHolden

get in the running for glassdoor's best places to work 2017: what you need to do now

Recruiting & HR