get found: seo considerations for your content strategy
TRANSCRIPT
Get Found
BUILDING A NEW
CONTENT STRATEGYSEO CONSIDERATIONS FOR YOUR
HelloJoshua Dodson Director of Research &Integrated Marketing
@JoshuaDDodson
SEO stands for “search engine optimization.” It is the process of getting
traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
-Search Engine Land
1DO THE RESEARCH Keyword Research Provides Insight Into What People Are Thinking
Answer audience questions
Answer Audience QuestionsGoogle Keyword PlannerUbersuggest
Degree in ________Why get a
Degree in ________ at [My University]
Why get a
PRO TIP: LEARN TO SPEAK THEIR LANGUAGE
2GOOGLE LIKES SYNONYMS Use Variation in Your Copy
PRO TIP: DON’T REPEAT THE SAME KEYWORD 15 TIMES
3LONG-FORM HELPS YOU RANK Show Your Authority on the Topic
Average Content Length of Top 10 Results
Non-branded online program page search performance (BrightEdge Data Cube Score)
Change
Non-branded online program page search performance (BrightEdge Data Cube Score)
Lift67%
[Causal]
PRO TIP: USE LONG-FORM AND SHORT-FORM CONTENT
Thank you!Josh Dodson
@joshuaddodson