seo considerations when migrating to https by kenneth sytian
TRANSCRIPT
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SEO CONSIDERATIONS WHEN MIGRATING TO HTTPS
The right way to migrate content and mistakes to avoid….
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ASL PLS?• Owner and CEO of
• Specialize in website design and outsourcing
• Some of our clients include
• Blogs about web design and technical SEO– www.sytian-productions.com
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OBJECTIVES1. What is HTTPS and how it protects your website
and visitors
2. Different types of SSL certificates and cost
3. Pros and Cons of migrating to SSL
4. Steps in HTTP -> HTPPS migration
5. Case studies
6. Step by step SSL installation and nitty gritty technicalities of SSL
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WHAT IS HTTPS
Protocol which provide security for your website by encrypting communications between the server and the person visiting the website.
Hypertext Transfer Protocol Secure
HTTP + SSL certificate
Hypertext Transfer Protocol + Secure Sockets Layer
HTTPS
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HTTP CONNECTION
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HTTPS CONNECTION
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KINDS OF SSL
Domain Validated (DV)
Organization Validated (OV)
Extended Validation (EV)
Cost (USD) $ 20 - 150 $ 100 - 250 $ 200 – 1,000
Issuance Hours 1 – 3 Days 2 Days - Weeks
Ideal for
BlogsSmall sites
EcommerceCompany sites
BIG CompaniesBanks
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DOMAIN VALIDATED (DV)ORGANIZATION VALIDATED (OV)
EXTENDED VALIDATION (EV)
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http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html
“…encrypted connections as a signal in our search ranking algorithms.”
“…less weight than other signals such as high-quality content.”
HTTPS IS NOW A RANKING FACTOR
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- Increased security
- Conveys more trust
- Increase SEO Ranking
- Addition cost
- Temp. drop in ranking
- CMS plugins might malfunction
- Decrease revenue on AdSense and other ad networks
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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STEP 1 – Pre SSL DiagnosticsA. Back up website files and databases
B. Record website’s page speed
C. Monitor keyword rankings
D. Monitor website traffic
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A.) Back up website files and databases
Simply click on
Backup Wizard
Install Backup Plugin
BackupBuddy
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B.) Monitor Website’s Page Speed
http://tools.pingdom.com
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C.) Monitor Keyword Rankings
1.) Rank Checker - SEOBook.com
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C.) Monitor Keyword Rankings
2.) Google Webmaster Tools (GWT)
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D.) Monitor Website Traffic
Google Analytics
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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INSTALL SSL
1. Purchase SSL from your Hosting provider - 2048 bit
2. Ask them to install them for you
3. May require Dedicated IP address
4. Sometimes SSL included in Hosting package
5. Test after SSL installation https://www.ssllabs.com/ssltest/
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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3.) Update Site ResourcesFix hard coded site resources:
- Scripts, Images, CSS, etc..
Use protocol relative URL
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WordPress
2.) WP plugin SSL Insecure Content Fixer
1.)
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Social media buttons
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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Update Internal Links
Use protocol relative URL
FROM <a href=“http://sytian-productions.com/about/”
TO <a href=“//sytian-productions.com/about/”
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WordPress
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WordPress – 100’s of pages
http://sytian-productions.com/
//sytian-productions.com/
Download “Search and Replace” plugin
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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Verify SignalsA. rel=“canonical”
B. Tell Google you changed domain/URL
C. Create and upload new sitemap for HTTPS
D. Make sure robots.txt allows crawling of HTTPS pages
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A.) rel=“canonical”
Prevents duplicate content issues by specifying the preferred version of a web page
Add rel=“canonical” in all pages
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B.) Tell Google you changed domain/URL
Add both https://www.domain.com
and https://domain.com
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C.) Upload new Sitemap for HTTPS
www.xml-sitemaps.com Upload in GWT
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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Setup 301 Redirects.htaccess - APACHE
web.config - IIS
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Setup 301 Redirect
Link juice is transferred to HTTPS as well
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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Check Google Webmaster Tools (GWT)
Check Index Status of both HTTP and HTTPS
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics
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Post-SSL Diagnostics1. Double check all pages and all functionalities
1. Ask help from plugin developer (paid plugins)
2. Ask help from a web developer
3. Uninstall plugin and replace with a new one
2. Recheck Page Speed
a) SPDY
b) OSCP Stapling
c) HTTP Strict Transport Security (HSTS)
3. Monitor keyword rankings
4. Monitor website traffic
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SEO Hackerhttps://seo-hacker.com/losing-tweets/
“...keyword rankings have Increased by as much as 26%”
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cloudtechttps://www.cloudtec.ch/blog/web/will-switching-to-https-affect-my-seo-ranking.html
“We did not suffer a drop in traffic. It actually improved by 7%, measured over one month.”
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Prosperity Mediahttp://prosperitymedia.com.au/seo-move-http-https-39-increase-organic-traffic/
“SEO Move From HTTP to HTTPS 39% increase in Organic Traffic..”
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TL;DR1. SSL provides security not only for the website but
for the website visitors as well
2. Types of SSL
1. Domain Validated (DV)
2. Organization Validated (OV)
3. Extended validation (EV)
3. Cost of SSL ranges from 20 – 1000+ USD depending on type of SSL and CA provider
4. SSL (if setup correctly) will not slow down your website
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HTTP -> HTTPS Migration Steps1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Index Status at (GWT)
8. Post-SSL Diagnostics
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Revenue = AdSense
E-commerce website
New website
Have enough funds
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Thank you! Keep in touch!
kenneth.sytian
@KennethSytian
kenneth.sytian
Sytian-productions.com