get close to youth at mie 2014

PATRICK ALDERS

ONE CONFESSION: PATRICK’S GENDER SWITCH

ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION

ONE PREDICTION: FROM BIG DATA TO SMALL LUCK

CELEBRATING *

BEING PART OF THEIR JOURNEY *

BEING… NOT BORING *

SHARING STORIES *

* ALL THE TIME

BEING IN THE HEART OF YOUTH MEANS

• 3 weeks June-July 2013

• 10 countries & in one

language (English)

• 120 active community

participants + 30 active

blog participants across

all 10 countries

• Total of 2820 community

posts + 322 blog posts

The research design

46%

27%

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

69%55%

→ ½ feels it is IMPORTANT to be

better than peers in a hobby

→ 84% love being an expert in things

→ 78% someone they know would

consider them an “expert” in at least

one thing

4 SHARING SUCCESS FACTORS

1.SMILE – makes me & others laugh

1.SURPRISE – unexpected twist

1.SUSPENSE – (emotions)if it affects you, it is

more likely to affect others

1.SELF- ID – relatable – could it happen to me?

Low

#selfiesteem?

15%27%

THAASOPHOBIA

29%

36%

@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Joeri Van den Bergh

(WH)Y DON’T YOU TALK TO MIE?

[email protected]

Patrick Alders

get close to youth at mie 2014

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