get a job: the guide to personal branding
DESCRIPTION
Chad Bryant and I speak to younger college students about the ins and outs of online networking, making connections and polishing your personal brand to increase career opportunities.TRANSCRIPT
The Guide to Personal Branding“GET A JOB!”
Drew HawkinsSocial Engagement Manager@drewhawkins
Chad BryantSocial Engagement Coordinator@chadATL
WHO WE ARE
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AGENDA
•How to Become a Student of Your Industry
•Why Internships?
•How to Optimize Your Personal Brand
•Keys for Successful Networking
BEING A STUDENT OF A BRAND
INTERNSHIPS
• Internships help you learn more from the inside
• Open doors to more job opportunities, even if they aren’t at the company you’re interning at
PERSONAL BRANDING
WHAT IS A
BRAND?
YOUR HUB
SHOW WHAT YOU KNOW
CONNECTIVE TISSUE
“People just use LinkedIn to find jobs. It’s just an online resume.”
“People just use LinkedIn to find jobs. It’s just an online resume.”
LINKEDIN PROFILE OPTIMIZATION
PERSONAL SEO
GROUPS
LINKEDIN ANSWERS
RECOMMENDATIONS
LINKEDIN FOR RESEARCH
COMPANY PAGES
CURRENT EMPLOYEES
JOB POSTINGS
LINKEDIN TODAY
TWITTER BEST PRACTICES
BE CONVERSATIONAL
OPTIMIZE
PROFESSIONAL + PERSONAL
STALK YOUR DREAM JOB
TWITTER PITFALLS TO AVOID
#facepalm#wompwomp
AUTO PILOT
PASSIVE AGGRESSIVE
CHRYSLER
PRIVACY SETTINGS
FIRST IMPRESSIONS
PASSIVE AGGRESSIVENESS
FACE-TO-FACE NETWORKING
RESEARCH: WHO WILL BE THERE?
ENGAGE.
FOLLOW UP ONLINE
WHY IS ALL OF THIS IMPORTANT?
IT’S NOT ALWAYS WHAT YOU KNOW, IT’S WHO
YOU KNOW