gerard km lim: mad over mobile apps!!!

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over Mobile Apps


What drives Apps? Is it Hardware or SoLware?

Proximity touch

Light

Accelerometer

MulA touch / MulA gesture ASR

GPU Digital Compass

A‐GPS + LBS (locaAon)

OLED


TOC •  Who are We ?

•  The Market opportunity •  DEMO

•  The NEW CompuAng PlaZorm •  Diversity •  Seeing around the corner •  Tools of the Trade •  What’s your Idea? : an interacAve session

•  Summary


Who are We ?

Bloggers

ApplicaAon / SoLware Developers

Content creators / ArAst

E n d ‐ u s e r s

Mobile Operators

Gamers Entrepreneurs


Size of Mobile phone users market

•  There are 3.8 billion mobile phones globally. There are more mobile phones then PCs. – GSM AssociaAon, Sept 2008

•  Asia Pacific region alone has over 1.6 billion mobile phone users. Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008

•  The total addressable market in Malaysia is approx. 19 million mobile phone users.

•  By 2010, more people will access the Internet from the mobile phone then from any other device.


Size of Mobile phone market

Note: Apple shipped 6.9 million iPhones in Q3 2008 Apple ranked seventh in worldwide mobile phone shipments, just behind RIM


Size of SoLware ApplicaAons market

•  SoLware applicaAons market is a USD 380 billion global industry and fastest growing at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008

•  SoLware applicaAons has only just began on the mobile phone. And demand is HUGE.

•  Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000 downloads. The App Store was open just 60 days earlier in July 2008 and is available in 62 countries. – Apple Inc., Sept 2008

•  Apple App Store generated USD 30 million in revenues in first 30 days of opening. •  Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads

with forecast USD 180 million in revenues.

•  There are more than 300,000 soLware developers in India & China developing mobile applicaAons. – Forum Nokia, Dec 2008


DEMO


Mobile phones are the new compuAng plaZorm

The mobile pla0orm will replace the PC as the primary compu9ng pla0orm.


Diversity…

Categories of ApplicaAons •  Business & Office •  Comics / Manga •  EducaAon & Reference •  Events •  Finance & Money •  Games: adverGames •  Home & Hobbies •  Movies & Video •  Music •  ProducAvity tools •  Ringtones •  Shopping •  Social Networks •  Themes: backgrounds, icons, animaAons •  Travel: hotel •  TV •  UAliAes: weather, anA‐virus, etc etc

OperaAng System / PlaZorms

Phone Brand •  Android •  Blackberry (RIM) •  LG •  Motorola •  Nokia •  Palm •  Samsung •  Sony Ericsson •  many many more…


Seeing around the corner

Messaging LocaAon

Audio PIM

Imaging & Video

System Info

PLATFORM SERVICES


Tools of the Trade

HTML / AJAX / CSS / Javascript

C++ / Open C++

Widget

NaAve Apps

Flash Lite 3 Flash 8 + Flash Video WebOS

iPhone 3.0

Symbian S60 5th EdiAon


What’s YOUR Idea ?


Ideas hEre… Mind Map


One more thing…


Network Services

NETWORK SERVICES

Billing LBS

Presence


PlaZorm + Network = Mobile Cloud Apps

Messaging LocaAon

Audio PIM

Imaging & Video

System Info

PLATFORM SERVICES

NETWORK SERVICES

Billing LBS

Presence


Take home points

•  Hi‐tech Hardware PlaZorm + Rich SDK = High UX Apps

•  Market opportunity is HUGE & just beginning •  Diversity of applicaAon categories •  Diversity of hardware plaZorms •  Tools are ready & available •  Leverage off exisAng knowledge & experience •  PlaZorm Services •  Network Services •  What is YOUR Idea? Fill / Create that need…


Gerard K M Lim

+60.12.218.2300 [email protected]

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