Download - Gerard KM Lim: MAD over Mobile Apps!!!
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over Mobile Apps
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What drives Apps? Is it Hardware or SoLware?
Proximity touch
Light
Accelerometer
MulA touch / MulA gesture ASR
GPU Digital Compass
A‐GPS + LBS (locaAon)
OLED
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TOC • Who are We ?
• The Market opportunity • DEMO
• The NEW CompuAng PlaZorm • Diversity • Seeing around the corner • Tools of the Trade • What’s your Idea? : an interacAve session
• Summary
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Who are We ?
Bloggers
ApplicaAon / SoLware Developers
Content creators / ArAst
E n d ‐ u s e r s
Mobile Operators
Gamers Entrepreneurs
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Size of Mobile phone users market
• There are 3.8 billion mobile phones globally. There are more mobile phones then PCs. – GSM AssociaAon, Sept 2008
• Asia Pacific region alone has over 1.6 billion mobile phone users. Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008
• The total addressable market in Malaysia is approx. 19 million mobile phone users.
• By 2010, more people will access the Internet from the mobile phone then from any other device.
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Size of Mobile phone market
Note: Apple shipped 6.9 million iPhones in Q3 2008 Apple ranked seventh in worldwide mobile phone shipments, just behind RIM
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Size of SoLware ApplicaAons market
• SoLware applicaAons market is a USD 380 billion global industry and fastest growing at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008
• SoLware applicaAons has only just began on the mobile phone. And demand is HUGE.
• Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000 downloads. The App Store was open just 60 days earlier in July 2008 and is available in 62 countries. – Apple Inc., Sept 2008
• Apple App Store generated USD 30 million in revenues in first 30 days of opening. • Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads
with forecast USD 180 million in revenues.
• There are more than 300,000 soLware developers in India & China developing mobile applicaAons. – Forum Nokia, Dec 2008
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DEMO
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Mobile phones are the new compuAng plaZorm
The mobile pla0orm will replace the PC as the primary compu9ng pla0orm.
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Diversity…
Categories of ApplicaAons • Business & Office • Comics / Manga • EducaAon & Reference • Events • Finance & Money • Games: adverGames • Home & Hobbies • Movies & Video • Music • ProducAvity tools • Ringtones • Shopping • Social Networks • Themes: backgrounds, icons, animaAons • Travel: hotel • TV • UAliAes: weather, anA‐virus, etc etc
OperaAng System / PlaZorms
Phone Brand • Android • Blackberry (RIM) • LG • Motorola • Nokia • Palm • Samsung • Sony Ericsson • many many more…
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Seeing around the corner
Messaging LocaAon
Audio PIM
Imaging & Video
System Info
PLATFORM SERVICES
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Tools of the Trade
HTML / AJAX / CSS / Javascript
C++ / Open C++
Widget
NaAve Apps
Flash Lite 3 Flash 8 + Flash Video WebOS
iPhone 3.0
Symbian S60 5th EdiAon
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What’s YOUR Idea ?
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Ideas hEre… Mind Map
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One more thing…
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Network Services
NETWORK SERVICES
Billing LBS
Presence
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PlaZorm + Network = Mobile Cloud Apps
Messaging LocaAon
Audio PIM
Imaging & Video
System Info
PLATFORM SERVICES
NETWORK SERVICES
Billing LBS
Presence
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Take home points
• Hi‐tech Hardware PlaZorm + Rich SDK = High UX Apps
• Market opportunity is HUGE & just beginning • Diversity of applicaAon categories • Diversity of hardware plaZorms • Tools are ready & available • Leverage off exisAng knowledge & experience • PlaZorm Services • Network Services • What is YOUR Idea? Fill / Create that need…
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Gerard K M Lim
+60.12.218.2300 [email protected]
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