Gerald Goldstein Co-founder and CTO Peak

FAILINGFORWARDGerald GoldsteinCo-founder and CTO Peak

November 16th, Brussels

FEW WORDS ABOUT MyselfEducationMaster Engineering PhysicsPhD Nuclear PhysicsConsultantBanking SolutionsEntrepreneurKukunu - ScovilleCTO @ PEAK

Peak is a cognitive training platform offering fun and challenging games aimed at mental skills such as memory, focus, and agility. Peak also works with scientists from Cambridge, Yale, UCL and moreto bring their advanced solutions to the app.

PEAK 2016 All rights reserved.

DAILY GAMES PLAYEDBest of 2014Best of 2015Future Fifty2016 winner2m+app store rating4.7

Europas BestEducation Startup appleGOOGLEtech cityDOWNLOADS15m+FUNDING10m$HEADCOUNT30

Games can be good!

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6 NumbersSelf made prototype to demo and validate the concept

Dr NewtonDr Kawashima meets Candy Crush Saga

PEAKSelf improvement brain training mobile application

Major Learnings From Early StageIDEATEAMFully committed teamEXECUTIONDeliver and operate

IDEA: Having a good idea is important but youre probably not the first one to have itPain killer versus VitaminBusiness model

TEAM: Founders should be inline, looking in the same directionAs a small company, hiring is critical. Every single employee should perform at his job AND fit the company culture

EXECUTION:Capacity to deliver fast and operate at scaleComes with experience (senior people on board)

BUILD MEASURE LEARN BUILD MEASURE LEARN 50+ App UpdatesA new update of PEAK is released every 2-3 weeksData DrivenFocus on key metricsTest assumptionsSimplifyMinimum Viable ProductMinimum Viable Feature

Weve tried a lot of features that we removed or never released.We always believe we simplified but afterwards, we realised it could have been much simpler

Focus on your core BusinessLeverage SAASSoftwares as a service help to bootstrap and scale the businessOpen Source SoftwareNever re-invent the wheel, use (carefully) open source softwaresOutsource ServicesAccounting

WHY LONDON?InvestorsVCs invest in London- based companiesPartnersRelationship with Apple and Google is keyHiringLondon is attractive for talent coming from Europe

THANK YOU