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Global perspective. Professional success.

Georgetown University • McDonough School of Business • EXECUTIVE EDUCATION CUSTOM PROGRAMS

“ Our Executive Programs are ambitious and inspiring. Whether they have taken a three-day intensive program or six-month custom program, students describe their time here as a transformational experience, both personally and professionally.”

PAUL ALMEIDASenior Associate Dean of Executive Education

A world-class business education — structured the way you need it.

My work and experience at Georgetown University’s McDonough School of Business continues to reinforce a simple lesson — leaders never graduate. The most effective and inspiring leaders value the importance of lifelong learning, honing their expertise so that they may deliver tactical results to shape the future of their industry. After all, what good are time-tested theories, principles, and approaches if not paired with strategic problem solving through a global lens? At Georgetown, we help you accomplish your mission by designing programs with your organization’s goals in mind.

Located at the nexus of global business and policy, Georgetown is the intellectual hub of Washington, D.C., and holds a history of excellence. With an unbeatable location, world-class faculty,

an exceptional network, and distinguished alumni, our blend of influence and breadth of exposure is unmatched. As a custom program participant, you will interact directly with senior leaders at preeminent business, government, and cultural institutions. You will be taught by Georgetown’s faculty, known worldwide for their academic and industry leadership. You will gain opportunities to network with peers from diverse

WELCOMEGeorgetown University’s McDonough School of Business Executive Education Custom Programs

backgrounds, functions, and geographies. Finally, you will deepen your knowledge of advanced theories and practices, apply them to real-world challenges, and achieve executable results that can be applied to your career.

This brochure details our acclaimed custom programs. Custom programs are especially designed to address the specific challenges faced by individuals and organizations and to fit the needs and schedules of today’s busy executive. These dynamic programs feature relevant, experiential learning that is based on key topics and rooted in business realities.

A transformational, career-enriching experience awaits you. I look forward to welcoming you to the Georgetown campus.

Regards,

PAUL ALMEIDASenior Associate Dean of Executive Education

CLIENT:

NII HOLDINGSLATIN AMERICA

“ The Georgetown Executive Education Program helped me to sharpen my strategic problem-solving techniques and be even more aware of their international complexities and how my own paradigms, tendencies, and beliefs might accelerate or inhibit quality decisions.”

ALFONSO MARTINEZ Chief HR Officer

NII Holdings

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You may be a growing company planning to increase productivity, sales, and revenues;

reduce costs; and grow market share. Or you may be a leading organization in your

industry, field, region, or nation and want to strengthen your mission, reach, and

effectiveness. We will custom-develop an executive education program to meet your

business objectives.

Working with Georgetown’s McDonough School of Business to design your own program provides a range of benefits — distinguished faculty, flexible formats, and, best of all, course work that is crafted with your organization in mind.

TAILORED PROGRAMS DESIGNED COLLABORATIVELYOur program development team will partner with you to create a distinct curriculum based on your particular industry and professional development needs.

PRACTICAL LEARNING WITH TANGIBLE RESULTSGeorgetown University faculty and guest lecturers from around the world will make a valuable return on investment in a custom program. We deliver a highly interactive learning environment, combining academic research with practical experience.

BUILD AND MAINTAIN YOUR STRATEGIC ADVANTAGEYour high-potential executives and managers represent a significant investment and a competitive edge. We will hone your executives’ business acumen, strategic thinking, and communication skills through practical exercises based on your specific goals.

FLEXIBLE FORMATS THAT WORK FOR YOUR EXECUTIVESWe will deliver options to make your curriculum as relevant and hands-on as possible. Programs can feature a combination of classroom time and off-site field visits to relevant businesses and organizations.

30%United States

70%International

INVEST IN A CURRICULUMDesigned Specifically for Your Team

The percentage of Executive Education clients who are located outside of

the United States

70

You know your organization and executives best. So in building your own custom program,

we give you the freedom to create a curriculum that works for your team on every level.

FREEDOM TO CREATEInside a Custom Program

Together with one of Georgetown’s distinguished faculty members, our director of program development will work with your organization to design the perfect program — one that advances your executive education and business goals.

CUSTOM FORMATS

As an experienced executive, you expect more than a lecture hall, so our custom curricula

combine a number of learning formats.

02Classroom Discussions

03Case Studies & Role Playing

04Teamwork & Problem

Solving05Simulations

06Idea Sharing

07FocusedBrainstorming

08Field Learning

09Site Visits to Prominent Institutions

01Lectures

Whatever the format, our goal is to build a highly interactive learning environment that encourages individual preparation and participation.

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LENGTHOne size does not fit all. Your customized curriculum can range from one day to one year or can be scheduled at different intervals.

LOCATIONOur programs can take place at your facilities, at Georgetown University in Washington, D.C., or at any learning center around the world. Georgetown’s strength in global business means that curricula can be tailored to different regions, cultures, and countries.

CONTENT AND FACULTY

At the core of our custom programs is relevant,

cutting-edge subject matter delivered by preeminent

experts. Based on your needs, we will enlist an

ideal combination of Georgetown faculty, industry

experts, government officials, and corporate leaders

to deliver the program. Past custom programs have

covered a spectrum of topics, including:

Global leadership

Business strategy

Change management

Business operations

Corporate responsibility

Stakeholder engagement

Project management

Non-market strategies

Communicating effectively

Financial management

Entrepreneurship

Innovation

Your custom program’s content can be tailored to meet your specific goals. Consultation continues throughout the delivery of your curriculum and includes a debriefing assessment after the program’s completion.

“All participants said it was the best professional development course they had attended and would undoubtedly help them to better manage their radio stations and networks. The Georgetown program

also provided participants with a strong foundation upon which to develop their individual talent back in their own marketplaces.”

JOAN WARNER CEO, Commercial Radio Australia Ltd.

“Georgetown’s executive education faculty is outstanding. They provide practical solutions to the challenges faced by today’s senior executives. I benefited greatly from the focus on strategic thinking.”

SUZANNE CLARK CEO, Potomac Research Group

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CLIENT:

RIO TINTOJOHANNESBURG, SOUTH AFRICA

CLIENT:

RIO TINTOJOHANNESBURG, SOUTH AFRICA

With our Stakeholder Engagement Academy (SEA) for multinational mining and mineral company Rio Tinto, Georgetown McDonough Executive Education created the largest yet of our custom programs, with faculty members from nearly every continent. The final product: a four-day residential course in cities including Johannesburg, Perth, Paris, and Singapore. Courses will continue, roughly every month, for the next two years in locations including Mozambique and Mongolia. In addition to the face-to-face component, the SEA features an online offering and has the ability to create new material on an ongoing basis.

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GLOBAL DELIVERYCustomized Solutions Wherever You Need Them

While many custom programs take place at Georgetown University, a client’s objectives

may require on-site delivery elsewhere in the world. Georgetown McDonough has delivered

programs in Australia, Brazil, China, Colombia, France, Guinea, and Mongolia, to name a few.

No matter where the program takes place, our team’s logistical and cultural preparations provide

you with a transformative educational experience, even in the most challenging environments.

DEDICATED PROGRAM MANAGERS Each custom program has a dedicated program manager to coordinate logistics, answer questions and concerns, respond to emergencies, facilitate coursework and special events, and serve as an on-site point of contact. Program managers are available prior to and throughout the program so participants can focus on their course experience.

WELCOMING ENVIRONMENTWhen your organization joins us for a program, our goal is to provide a welcoming environment that respects your unique culture. For both

international and domestic programs, our team completes in-depth research of global locations and local customs to provide the highest standards of comfort, safety, convenience, accessibility, and facility learning space.

EXTENSIVE NETWORKSOur custom team is adept at meeting the needs and expectations of high-level executive teams. We leverage extensive networks to create enriching and meaningful experiences every time, no matter the location.

RENOWNED FACULTYGeorgetown University faculty members are active leaders in their fields, contributing innovative research relevant to global business, and are highly skilled in teaching an executive audience. They have extensive experience working with diverse audiences and know how to adapt in the classroom. Instead of teaching off-the-shelf theories and cases, they get to know your organization to better understand your specific missions, goals, and challenges. This knowledge allows them to bring your customized curriculum to life through seminars, discussions, projects, and simulations.

“Having an American institution that is willing to be relevant in a context like Africa—that is putting the effort to actually go there, sometimes with senior faculty—speaks volumes to businesses there.”

OMO IGIEHON Chief Executive Officer, Portals LLC

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GLOBAL FOOTPRINTA Sample of Custom Program Deliveries Around the World

INDUSTRIES SERVED

• Consumer Goods and Services• Financial Services• Government• Healthcare• Industrial Goods and Services• Media• Mining• Oil and Gas• Support Services• Technology

AFRICAExecutive Trainers LimitedNigerian Institute of ManagementPetroleum Technology

Association of Nigeria

ASIACarlson WagonlitCritical National Infrastructure

Authority Abu Dhabi Industrial and Commercial

Bank of China LG KoreaSK Group

AUSTRALIACommercial Radio of AustraliaRio Tinto

EUROPEAbengoaAlcatel-LucentAnheuser-Busch InBevArevaBayerGucciPrudentialRio TintoTelefónica

CUSTOM CLIENTSA few of the companies and organizations represented in our custom program deliveries.

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NORTH AMERICAAARPARINCBAE SystemsBank of AmericaBooz Allen Hamilton Eli Lilly and CompanyFedExInter-American Development Bank Kimberly-ClarkNational Public RadioPanasonic Corporation

of North AmericaRolls-Royce North AmericaU.S. Agencies: Chamber of Commerce,

Department of Defense, Department of Homeland Security, Export-Import Bank, Federal Bureau of Investigations, Internal Revenue Service, U.S. Agency for International Development, U.S. Senate

UPSWal-Mart

SOUTH AMERICACadena Comercial OXXO

S.A. de C.V. MexicoGlobal Competitiveness

Leadership Program in partnership with the Latin American Board

Government of Argentina NII HoldingsPacific Rubiales Energy

THE IMPACT“ The fact that the course was custom designed for Rio Tinto helped make the material particularly relevant and useful. The professors were excellent, and their background and experience coupled with their academic knowledge made them truly great facilitators. The opportunity to meet colleagues from across Rio Tinto and learn from their experiences was just as valuable, and building a network of people with a diverse set of skills and experiences will be very helpful in the future. It was the best professional development course or class that I have taken to date in my career.”

COREY MCLACHLANSuperintendent, Government and External Relations

Diavik Diamond Mines Inc. on the Rio Tinto Stakeholder Engagement Academy

RIO TINTO COLLEGE

Stakeholder Engagement Academy

Developing people for growth

03On-site Training

01ResidentialPrograms

02Online Portal for Virtual Learning

THE CHALLENGEAs a world leader in finding, mining, and processing the earth’s mineral resources, Rio Tinto was challenged with non-uniform systems and processes for stakeholder engagement throughout its international work sites. Rio Tinto released an RFP to find the right organization to tackle this growing challenge, and we responded with a plan to address the organization’s needs and accomplish the following goals:

THE PROGRAM Georgetown’s unique combination of business leadership with public policy and foreign policy expertise led Rio Tinto to join forces with the Executive Education team. The Rio Tinto Stakeholder Engagement Academy was a key part of our initiative to professionalize stakeholder engagement across Rio Tinto. The academy is a multifaceted training and development program designed to enhance behaviors, improve competencies, and innovate systems in stakeholder engagement. The academy comprises three components: residential courses; a Stakeholder Engagement Academy “portal”; and on-site business-specific training modules. The residential courses run over four days. Program delivery locations include every major business hub for Rio Tinto, with modules in Africa, Asia, Australia, Canada, Europe, and the United States.

Strengthen the stakeholder engagement capability

Provide learning and development for managers

Present relevant learning material

Build future leaders across Rio Tinto

RIO TINTOCASE STUDY:

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CLIENT:

INDUSTRIAL AND COMMERCIAL BANK OF CHINABEIJING, CHINA

“ Before I came here, I worked in a specific business function in ICBC that was deployed in mainland China. The ICBC Executive Custom Program was an incredible immersion in global finance, public policy, economics, and communications. It exposed me to other viewpoints and allowed me to learn how other cultures do business. And that will continue to help me in the future, whether I continue on with the same business or go overseas to another kind of industry. Our collective experience will have a measurable impact on ICBC’s cross-cultural communications moving forward and give us more international perspectives in banking.”

JIANCHAO ZHENG Deputy Head of Securities Firms Division

Institutional Banking Department

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The following case studies are examples of global customized solutions for our clients. Topics,

locations, and program durations — along with many other variables — are made to fit each client’s

needs and objectives.

THE CHALLENGESouth Korean conglomerate SK Group employs more than 70,000 people across 22 companies. With worldwide operations in diverse industries like energy, chemicals, telecommunications, and more, SK Group companies needed a comprehensive global leadership program that would immerse executives in the complexity of global markets and sharpen their leadership skills and international business acumen.

THE PROGRAM Our location in Washington, D.C., and our ability to highly customize courses made Georgetown McDonough an ideal partner for SK Group’s Global Leaders Program. In 2005, Georgetown designed a short, week-long program. Pleased with the outcome, SK’s leaders selected Georgetown for a more extensive 12-week curriculum to immerse managers in the nuances of global leadership from an American perspective. There were four core components of the expanded Global Leaders Program:

Classroom instruction

English language classes

Visits to companies and institutions

Field learning projects

MEASURABLE RESULTSHow Custom Programs Work for Leading Companies

SK GROUP THE IMPACT The Global Leaders Program provided valuable leadership education in strategy and management as well as cultural insights about what it means to operate and lead internationally. Participants were fully immersed in American culture and experienced the intersection of global business and policy in Washington, D.C. They toured and met with senior executives from such organizations as the American Petroleum Institute, Google, DuPont, the Semiconductor Industry Association, and the U.S. Department of Commerce.

“ Since completing the program, I have focused on developing my team members’ capabilities and suggesting strategic directions more clearly as a leader. I try to understand the differences of team members, because each individual has his own character and background.”

SANG SUK LEESK Group Global Leaders Participant

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CASE STUDY:

BOOZ ALLEN HAMILTONTHE CHALLENGEAs a leading provider of management, strategy, and technology consulting services to the U.S. government, Booz Allen Hamilton frequently partners with agency leaders to help them manage large change initiatives. Given the broad spectrum of change methods, tools, and theories available to executives, Booz Allen sought to raise the standards for change management consulting by partnering with Georgetown University.

THE PROGRAMGeorgetown McDonough and Booz Allen first created the Change Management Advanced Practitioners (CMAP) program in 2009, making this our longest-running program to date. The program applies and integrates faculty and practitioner expertise in core change disciplines, including leadership, culture, human capital management, strategy, and operations. The result is a comprehensive, graduate-level change management program. The intensive, nine-day course is spread over five months. Through the partnership, 50 percent of the content is taught by Georgetown faculty and 50 percent by Booz Allen, marrying theory and practice — and offering graduate-level credits and a certificate from Georgetown University — making the program the first of its kind in an increasingly important area.

THE IMPACT The CMAP program has enhanced Booz Allen’s ability to help government agencies manage change and mitigate risk. Working in teams, participants complete Action Learning Projects, many of which have been shared with clients and have resulted in additional client engagements for Booz Allen. The change management framework developed for the course has become the firm standard for change management engagements and is influencing the development of standards for the change management profession.

CASE STUDY:

participants certified through the Change Management Advanced Practitioners (CMAP) program

since 2009

750+

“This program’s unique foundation in theory and practice provides a full arsenal of change management knowledge and tools to our consultants. As a result, our consultants will be able to choose and apply the most effective change management theories with their practical applications, strategies, and frameworks to best serve the needs of each individual client.”

MARIA DARBY Vice President, Booz Allen Hamilton

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THE IMPACT The program helped leaders at Pacific Rubiales better understand the markets they should pursue, why they should pursue them, and how the company can succeed in these chosen markets.

“ The long-term success of our business model depends on our ability to think strategically and innovate. The Georgetown program strengthened my strategic thinking tools, which I can now apply to different areas of our organization.”

JUSTO GUERREROPacific Rubiales Program Participant

PACIFIC CORPORATE UNIVERSITY

Bogotá, ColombiaCurriculum

03Nonlinear Strategic Thinking

01Strategy

02Decision Making

THE CHALLENGEAs the largest independent oil and gas exploration and production company in Colombia, Pacific Rubiales Energy has seen tremendous growth since 2007, doubling annual oil production in most years. To continue this growth and face the increasing business challenges in the oil and gas industry, Pacific Rubiales focused on leadership development, strengthening the decision making and innovation capabilities of its rising leaders. To that end, the company wanted a course to help address the following needs:

THE PROGRAM Georgetown McDonough faculty researched the industry context and interviewed the top leadership of Pacific Rubiales to gain a deep understanding of their challenges and strategic capabilities. This enabled us to customize an academic program that would address the major industry challenges the company faces.

The program was delivered over the course of five days in Bogotá by Georgetown faculty in concert with Pacific’s award-winning Corporate University. Broken into two 2.5-day modules, the curriculum focused on strategy, decision making, and nonlinear strategic thinking. We did not provide Pacific Rubiales with its strategy; rather, we provided frameworks for leaders to create and implement their own strategies for future growth.

Reinforce the nonlinear strategic thinking capability that has contributed to exponential growth

Pursue new extraction markets in other countries

Understand the political, economic, and cultural challenges of operating in new locations and within a changing industry landscape

PACIFIC RUBIALES ENERGY

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CASE STUDY:

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CLIENT:

ROLLS-ROYCE NORTH AMERICALONDON

“ For more than a century, Rolls-Royce has worked to be ‘trusted to deliver excellence’ around the world. Today our commitment to this brand promise is even stronger. Delivering on this promise requires leadership, and this year Rolls-Royce North America chose Georgetown’s McDonough School of Business for our Leadership Residency Program. As a global company, we wanted a strong international perspective, cross-cultural awareness, and the very latest in leadership and management philosophy and practices. McDonough provided all this and more.”

JAMES GUYETTE President & CEO, Rolls-Royce North America Inc.

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HIGHLIGHTSExecutive Education Custom Programs Earns International Recognition

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In the 2014 Financial Times ranking of Executive Education customized

programs, Georgetown McDonough was listed as #3 in the United States and

#17 in the world. The ranking was based on a survey of 1,100 clients at

80 business schools. The following are additional recognitions from the

Financial Times ranking.

U.S. PROGRAM FOR OVERSEAS PROGRAMS Determined by the international reach of the school’s customized program teaching

U.S. PROGRAM FOR FACULTY DIVERSITY According to nationality and gender

U.S. PROGRAM FOR PREPARATION Measured by the level of interaction between client and school and the extent to which clients’ ideas were integrated into the program

U.S. PROGRAM FOR NEW SKILLS AND LEARNING For the relevance of skills gained to the workplace, the ease with which they were implemented, and the extent to which the course encouraged new ways of thinking

U.S. PROGRAM FOR INTERNATIONAL CLIENTS Measured by the percentage of clients with headquarters outside the business school’s base country and region

U.S. PROGRAM FOR TEACHING METHODS Determined by the teaching methods and materials used

U.S. PROGRAM FOR FACILITIES Rating of the learning environment’s quality and convenience, and of supporting resources and facilities

U.S. PROGRAM FOR PROGRAM DESIGN Determined by the flexibility of the course and the willingness of schools to complement their own faculty with specialists and practitioners

#1U.S. Program for Overseas

Programs

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#2#3

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msb.georgetown.edu/custom

CONTACT INFORMATION

www.facebook.com/GeorgetownExecutiveEducation

@Georgetown_Exec

Georgetown_Exec

GEORGETOWN UNIVERSITYMCDONOUGH SCHOOL OF BUSINESSRafik B. Hariri Building, Suite 47437th and O Streets, NWWashington, DC 20057+1.202.687.2704msbexeced@georgetown.edu

EXECUTIVE EDUCATION

msb.georgetown.edu/custom

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