The GeoLocation FunBy @dnavre & @arpik

The biggest trend of...

o 2009

o 2010

What are Geolocation services?o Usually mobileo Emphasises on “Where you are”, “where

things are”o …or both

Аccessible for almost everyone

Geolocation Uses• Twitter• Google Latitude• Google Buzz• Foursquare

• Gowalla• Facebook (in development)• GeoCaching• Location-aware websites

Google Latitude

Geolocation on Twitter

Foursquare & Gowalla

Why is it fun?o More in touch with your friendso A way to monitor & measure your

activitieso A way to monitor (read stalk)

someone else ;)o Competition factoro GeoLocation encourages social

activism in real life

Why it is not?o Over-sharing

o Ubiquity of technology

o Privacy

Privacy Issues?

o wtf?! what's that?o “Privacy is dead”, - Mark Zuckerbergo “1984”, - George Orwell Gaspar

How GeoLocation will work on a website/application

– Check-in system– Constant tracking in the background (Google

Latitude)– Marking location as on Twitter– Location based search– Advertisement geo-targeting– Navigation– ...

Geolocation Service Providers

o GPS o Cell IDo WiFi positioning

(Google GeoLocation Services )

Google Geolocation services

Ways to implement it– Android– iPhone– HTML5– Other solutions

HTML5 sampleo It may look scary but it's not

Foursquare

o Venueso Tips/To-Doso Mayorshipo Badgeso Reward points / Leaderboardo Friends

factso Location: New York, United Stateso Founded: March 11, 2009 (presentation at SXSW 2009)o Funding: $1.35M (angel investment)o Employees: 20o Apps for: iPhone, Android, Blackberry, WinMobileo Checkins/sec: 11.58o Checkins/day: 700,000, plan to hit the 1 million mark by late Juneo Users: 1,000,000 by Apr. 22o New users/day: 15,000o Top VC's "desperately" want a piece of Foursquare -- which they're

valuating at $100 million

badges

meetupMark your calendars: June 16, 20:30. BaobabRSVP: http://www.meetup.com/foursquare/5063/

Thank you

@dnavre @arpik