MOBILE PAYMENT & NFC

Ozgur OZVARDAR

General Manager,

VeriFone Middle East & Northern Africa

2

3

4

5

6

FA C T S

More than 1.2 billion NFC

phones shipped by 2017

Global NFC retail payments

will be $11billion by 2017 (4.7

times 2012)

86% of payment terminals

will support NFC by 2016

By 2015 NFC technology will

be the most used solution for

mobile payments

M O B I L E PAY M E N T S - VA L U E P R O P O S I T I O N

Speed

Convenience

Replaces

- Wallet

- Cash

- Tickets

- Stored value cards

- Loyalty cards

- Coupons

M A J O R P L AY E R S A R E R E A C H I N G C O N S U M E R S

W I T H M - C O M M E R C E A P P L I C AT I O N S

Consumers with multiple wallets, apps and programs will

come to merchants expecting greater interaction

Mobile players

Financial institutions

WEB/Social Media

Couponing

Alternative Payments

Loyalty&Marketing

Ve r i F o n e VA S G a t e w a y

Bringing together the Eco-system Services&

inputs Acceptence

Mobile

Wallet

Mobile App

Physical

Card

Manuel Key

Entry

Payment

Gateway

ECR

Terminal

E-commerce

Estate Management

Mobile Marketing

Platform

Business Intelligence

Reporting

User and Wallet

Management

Dashboard

PAY M E D I A M O B I L E M A R K E T I N G P L AT F O R M

Portal/Campaign Management

System

Campaign Definition

•Location based (NFC, Geo-

Location)

•Profiling (Gender, Age, Shopping

habits)

•Demographics

Customer Login and User

Interface (Merchant, service

provider, CPG, etc.)

3rd-Party Integration

•Allow access to inventory based on targeting

•Enable serving of ads containing wallet and/or UAP-

compatible offers

•Generate BI and reporting

Distribution System

Wallet

Infrastructure

Reporting

&Billing

System

Reporting and Billing

•Redemptions, reconciliation

•Usage report, consumer data

Delivery of Discounts, Offers, Coupons

•Exact mobile devices

•Exact merchant POS systems

•Interface to the retailer’s internal campaign mgt

system

M O B I L E M A R K E T I N G P L AT F O R M - K E Y B E N E F I T S

Allow retailers, brands and media buyers to define effective, segmented

campaigns

Location-based, contextual, behavioral targeting

Demographic/psychographic profiles

Smart Campaigns

Full control Self-service tools for distributing campaigns – no need for coupon brokers

or group buying providers

Ultimate flexibility – supports any offer type (e.g. 50% off, 2 for 1, 10th

item free)

Increased loyalty Acquire new loyalty program members from valuable user base

Increase value to consumers through enhanced targeting and mobile

delivery

Measurable Campaigns Full reporting of offer views, and redemptions

Full system integration Terminals are updated automatically with new offers upon creation

Terminals integrated to retail POS

Tier 1 retailers’ internal campaign mgmt systems integrated with

distribution system

Save paper and cost Replace cumbersome and ineffective paper coupons

Drastically cut fulfillment costs

T H A N K Y O U

Özgür Özvardar