Aloft San José HotelSan José, Costa Rica

FOR THE NEXT GENERATION OF TRAVELER

Designed for global travelers who love open spaces, open thinking and open expression, this is where travel creates possibilities. Where style is necessary. Connectivity keeps up with you. Social scenes are vibrant.

And the only direction is forward.

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Pairing a tech-savvy, design-oriented product with the power of Starwood Hotels & Resorts’ global sales and marketing platform, including the Starwood Preferred Guest loyalty program, has helped Aloft grow its market share at record pace.

It’s an approach that has redefined and reignited the mid-market hotel category.

With soaring satisfaction scores and increasing third-party recognition fueled by an international appeal that is driving global growth, there has never been a better time to build an Aloft.

REDEFINING THE SEGMENT

Aloft BWI Baltimore Washington International AirportLinthicum, Maryland, USA

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Aloft Zhengzhou Zhengdong New DistrictZhengzhou, China

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operating hotel coming soon

The phenomenon that went global within six months of creation is now in 14 countries across 4 continents with the portfolio continuing to be fueled by a growing pipeline. Bringing urban cool to unexpected locations, Aloft is a great option for new build, adaptive re-use or existing hotel conversion projects and is well suited for urban lifestyle, airport and university markets.

OVER 100 HOTELS IN 14 COUNTRIES

DESTINATION SENSATION.

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ALL AROUND THE GLOBE.100+ operating hotel coming soon

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Aloft Bursa HotelBursa, Turkey

Aloft Chicago O’Hare Chicago, Illinois, USA

Aloft Chapel Hill Chapel Hill, North Carolina, USA

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Clean, contemporary architecture houses open spaces that are always alive with activity. Our signature round front desk puts our talent at the center of the action, conveying a feeling of accessibility to guests.

Guest rooms with airy high ceilings, a vibrant social scene anchored by the W XYZ® bar, a free-flowing Re:mix℠ lounge with a pool table, a grab-and-go Re:fuel café and industrial design elements throughout set Aloft apart from its cookie-cutter competitors.

Work or play, Aloft is designed to accommodate today’s trends and the lifestyle of tomorrow’s traveler. Energy flows freely, personalities mingle and opportunities abound.

DIFFERENT. BY DESIGN.

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Aloft Dallas DowntownDallas, Texas, USA

Aloft Nashville-Cool SpringsNashville, Tennessee, USA

Aloft Mount Laurel Mount Laurel, New Jersey, USA

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Aloft Leawood-Overland ParkLeawood, Kansas,USA

Aloft Charlotte BallantyneCharlotte, North Carolina, USA

Aloft Jacksonville Tapestry Park Jacksonville, Florida, USA

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Aloft London Excel London, United Kingdom

Aloft Brussels SchumanBrussels, Belgium

Aloft Harlem Manhattan, New York, USA

Aloft Kuala Lumpur SentralKuala Lumpur, Malaysia

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W XYZ® BarThe fun flows freely with signature cocktails, delicious food offerings and live music. Live at Aloft Hotels events make this hot spot the place to be, generating revenue and attracting both guests and locals alike.

Re:mix℠ lounge A playful place or quiet space, Re:mix lounge has everything right within reach, with plenty of seating, fast + free WiFi and music to switch up the vibe.

Backyard Warm rays, fresh air and lounge tunes keep the vibe going outside, with stylish seating, mood lighting, and an indoor/outdoor fireplace.

Re:fuel by Aloft℠

Guests on the go energize 24/7 with grab ’n go gourmet light meals, mix-and-match snacks and regional treats from dim sum in China to make-your-own cappuccinos in the U.S.

Aloft guestrooms High ceilings, plush platform beds, fast + free WiFi, oversized LCD TVs, custom amenities by Bliss Spa, rainfall showerheads, our signature coffee and more.

Re:charge℠ gym Sprint, stretch, lift and pump – day or night. Plus stationary bikes, treadmills and elliptical machines – all the tools for a fitness fix.

Splash pool*Guests can take a dip or relax in style at our pool, open morning to night.

Tactic meetingsGreat ideas are sparked in our sleek meeting space, equipped with state-of-the-art A/V, plasma TV and fast + free WiFi.

*Based on market

STAY & PLAYTHE FUN FLOWS FREELY WITH SIGNATURE COCKTAILS, DELICIOUS FOOD OFFERINGS AND LIVE MUSIC.

Aloft BolingbrookBolingbrook, Illinois, USA

Aloft Leawood-Overland ParkLeawood, Kansas, USA

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Aloft New York BrooklynBrooklyn, New York, USA

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There’s so much more to the Aloft experience than a good night’s rest. With unique programming and can’t-miss events, plus a savvy social media approach, Aloft connects with guests year-round. After all, music and tech are in our DNA.

LIVE AT ALOFT HOTELS Why leave the hotel when there’s a live show down at the W XYZ® bar? Guests rock out to live performances from emerging artists or groove to the beats of dj mixes. Never a dull moment.

SOCIAL CONNECTION We like to stay in touch with our guests even when they’re not staying with us. That’s why we’re always active on social sites like Facebook, chatting with fans and keeping them in the loop of the latest happenings around Aloft.

VIBRANT SOCIAL SCENE

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Aloft San Antonio AirportSan Antonio, Texas, USA

Aloft San Francisco AirportSan Francisco, California, USA

Aloft Dallas DowntownDallas, Texas, USA

Aloft Abu DhabiAbu Dhabi, United Arab Emirates

The Aloft design is highly effective and cost efficient for all building types. Bright and bold conversions and purpose builds feature an easy-to-use, fully sourced FF&E package.* Aloft’s design also works well for adaptive re-use of older structures in urban markets. In addition open design, smart layout and innovative and tech-forward resources enhance the guest experience while utilizing an efficient staffing model.

Across all building variations, flexible food and beverage options are available based on specific market needs, with requirements limited to breakfast, a pantry and the W XYZ® bar.

*Available in select markets

PURPOSE BUILD

ADAPTIVE RE-USE

PROTOTYPE

EXISTING HOTEL CONVERSION

ALOFT OFFERS FAST, FRIENDLY AND FLEXIBLE BUILDING OPTIONS DESIGNED TO MEET A VARIETY OF LOCATIONS AND MARKETS—WHETHER A NEW BUILD, ADAPTIVE RE-USE, OR CONVERSION OF AN EXISTING HOTEL.

ALWAYS A PERFECT FIT

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Starwood Preferred Guest® (SPG®)Driving one out of every two guest stays globally, SPG has been the industry’s most honored hotel loyalty program. With Free Night Awards & Award Flights with no blackout dates, award-winning credit cards and redeemable, once-in-a-lifetime experiences, SPG’s innovative difference drives bookings with discerning guests who stay more and spend more.

Starwood SalesNearly 400 world-class global sellers based around the world–including China, India, the Middle East, Russia and Brazil– manage our top accounts, while our net-work of over 5,000 divisional and prop-erty sellers manage bookings regionally and locally, streamlining sales efforts. Plus, our innovative program, TeamHOT, rewards sellers who cross-sell and refer business to other Starwood properties.

Centralized Booking Services A synergy of state-of-the-art booking technology, customer contact centers and online vehicles cross-sell, up-sell and propel occupancy and rates 24/7.

Customer Contact CentersBrand-trained service agents handle 20 million guest interactions in 25 languages, 24/7 at 10 call centers around the world, including India and China.

Global Distribution Systems (GDS)Cutting-edge technology ensures your property gets maximum exposure on the Global Distribution Systems used by travel agents around the world.

Starwood-Branded Web ChannelsTo drive bookings, every hotel is repre-sented with its own series of content-rich property pages accessible from multiple web channels like alofthotels.com and spg.com as well as apps for an excellent mobile user experience. These sites handle more than 334 million visits in ten languages.

Revenue Management Our centralized Revenue Management team uses top analytical talent and the latest technology to provide pricing and inventory management for Starwood hotels. These optional services ensure that each hotel’s revenues are maximized in all chan-nels based on market demand factors.

Strategic SourcingBy leveraging the collective Starwood portfolio, our centralized supply chain services generate significant savings through strategic and local supplier relationships.

Preopening, Divisional Operations and Technical Services teams at Starwood provide support to all Aloft hotels to deliver market-leading performance. These teams include dedicated Marketing, Sales, Guest Initiatives, Operations, Revenue Management, F&B, IT, Human Resources and Training support.

THE GLOBAL HOTEL LEADER IN INNOVATION AND LIFESTYLE BRANDING, STARWOOD HOTELS & RESORTS INSPIRES GUESTS AND PUSHES THE INDUSTRY IN UNCHARTED DIRECTIONS.

Aloft is backed by first-class sales and marketing expertise, legendary creative thinking and groundbreaking Starwood style

POWERED BY STARWOOD HOTELS

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Global Business Travel Association (GBTA)Project ICARUS Supplier Gold Medal 2013

Chicago MagazineAloft Chicago City Center Best New Hotel 2013

J.D. Power and Associates2013 North America Hotel Ratings Upscale (UP) #5 Customer Satisfaction 2013

Malaysia International Gourmet Festival AwardsNook Restaurant @ Aloft Most Innovative Cuisine at the Gala Launch, Most Outstanding Cuisine at the Gala Launch, Most Creative Food Presentation at the Gala Launch 2013

Travel WeeklyAloft Beijing Haidian Best Innovation Business Hotel 2012

Foundation for Environmental EducationAloft Brussels Schuman Golden Green Key Certificate 2012

TripAdvisor’s Travelers Choice 2012Aloft Portland Cascade Station 11th Trendiest Hotel in U.S. 2012

TripAdvisor’s Travelers Choice 2012Aloft Nashville Cool Springs Top 25 Trendiest Hotels in the U.S. 2012

TripAdvisor’s Travelers Choice 2011Aloft Portland Airport at Cascade Station Aloft Nashville-Cool Springs Top 10 Trendiest Hotels in the World January 2011

Arabian Hotel Investment Conference Aloft Abu Dhabi Best New Hotel Award for Innovation in Design April 2011

SOHU.com Aloft Beijing, Haidian 15 Cool Hotels for Doing Business July 2011

US Airways Aloft Dallas Downtown The Best Guest Experience Hotel 2011

Business Destinations Travel AwardsAloft Abu Dhabi Best Business Hotel in Abu Dhabi 2011

Channel SixAloft Beijing, Haidian Most Famous Lifestyle Brand Hotel 2011

Inc.Aloft Hotels Best Hotels for the High-Tech Road Warrior May 2010

Billboard Aloft Hotels One of 15 Brands to Watch in Music September 2010

Wallpaper* and FortuneAloft Dallas Downtown Best Business Hotels September 2010

Brussels Tourist BoardAloft Brussels Schuman Best Quality Hotel 2010

Channel SixAloft Beijing, Haidian Best Quality Hotel 2010

The New Europe MagazineAloft Abu Dhabi The Fast 50 Award 2010

Qunar.com Aloft Beijing, Haidian The Best Innovation Award for Hotel Service 2010

ALL ABUZZSTRONG GUEST SATISFACTION SCORES AND EVER-INCREASING RECOGNITION BY THIRD PARTIES SHOW THAT ALOFT IS RESONATING WITH TRAVELERS. TRAVELERS CONSISTENTLY RANK ALOFT 4 OR MORE OUT OF 5 STARS ON TRIPADVISOR.

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starwoodhotels.com/development

North America development@starwoodhotels.com

Europe, Africa, Middle East leads.eame@starwoodhotels.com

Asia Pacific development.ap@starwoodhotels.com

Latin America development.lad@starwoodhotels.com

This is not an offering. Facts and figures presented herein pertain to owned, managed and franchised Aloft Hotels globally for 2014 unless otherwise noted. Facts and figures are provided without representation or warranty, are subject to change without notice and were deemed correct at the time of printing. Starwood Hotels & Resorts Worldwide, Inc., and its affiliates are not responsible for misrepresentation, errors or omissions which may vary from the global information presented.

©2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Aloft, Element, Four Points, Le Méridien, Sheraton, St. Regis, The Luxury Collection, W, Westin and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates. CONFIDENTIAL & PROPRIETARY – May not be reproduced or distributed without written permission of Starwood Hotels & Resorts Worldwide, Inc.

Note: This brochure is intended to be used for global marketing purposes only and nothing stated herein should be construed as creating a contract. Starwood reserves the right to modify, alter or terminate any described initiatives or programs. Franchise Licensees: For more information regarding franchising Aloft Hotels in specific countries such as the United States, refer to the Franchise Disclosure Document (FDD) for that country, available upon request, which may vary from the global information presented.

YOUR ADVANTAGE AWAITSWith a bright social scene, a-list atmosphere and competitive price point, all backed by the power of Starwood, travelers around the globe are seeking the Aloft experience. Now is the time to be a part of the tech-forward, design-oriented destination sensation that’s redefined the category.

START YOUR ALOFT ADVENTURE

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