The Next Generation You Need To Worry About

Born 2001-2020

iGeneration - Apple probably owns this trademark Gen Tech - Anime? Gen Cii - does anyone play this anymore? Net Gen - sounds financial Digital Natives - meh Gen Next - what's after next? Post Gen - what's after post? Plurals - no clear majority race, religion, or political affiliation

Names

Generation C: CONNECTED!!

Estimated Racial Breakdown

2006 Birth Racial Breakdown

Most Popular US Family Name Since 1700s:

Smith!

Most Popular US Family Name By 2020:

Rodriguez!

*estimated population based on 2001-2012 birth rate of 32.8 million

Population by Generation

Their World

Childhood Compression!def: rapid maturation of tastes

Kgoy.!def: kids growing older younger

Mattel's target age in 1990 was 10, it is now 4.

Technology

Gen C gamers in the US: 20.4 million

38% of kids under 2 use a mobile device.

Mobile device usage

32% of kids 8-12 have a TV in their room

TV viewing has dropped by 9 minutes in 2 years.

Game play has dropped by 4 minutes in 2 years.

What does a 10 month old girl play?

What does a 1 year old boy play?

What does a 2 year old girl play?

What does a 4 year old boy play?

The average age kids get their first cell phone: 12

Gen C and Social Media

5.6 - 20 million members of Facebook are Gen C

Percentage of Gen C using Facebook by Age

Gen Cs world

Gen C is growing up with violence:

9-11!Iraq War!Afghan War!Newtown!Syria!Virginia Tech!Oslo!Aurora!Fort Hood!

Gen C is growing up with violence in schools:

63 U.S. school shooting deaths since 2000!

Gen C is growing up with questionable role models

Generation C doesn’t care about gender rules

Generation C is growing up with national debt:

9-13 year olds $43 billion in spending

Allowance

C The Next Generation You Need To Worry About

Prepared by Michael Durwin

GENERATION

Mdurwin.com mdurwin@gmail.com