mccrindle.com | generationalpha.comSource: UN, OECD, McCrindle | � � McCrindle 2021

Driverlesstrain operator

Sustainabilityofficer

Cybersecurityspecialist

UXmanager

Blockchaindeveloper

Datadesigner

Virtual realityengineer

Sleeptechnician

Lifesimplifier

Urbanfarmer

Space tourismagent

AIspecialist

Roboticsmechanic

Dronepilot

Wellbeingmanager

Myspace Streetdirectory Pager MP3 player Blackberry Fax

machineLandlinephone CD/DVD GPS unit Car key -

ignition Textbooks Desktopcomputer

Creditcards Wallet Analogue

watch

iPad Instagram Google glassSiri 3Dprinters

GoProHERO3

Applewatch

TeslaPowerwall Fortnite Smart

speakers AirPods 5G Biometrics Autonomousvehicles

Quantumcomputing

Aerialridesharing

2010

B O R N 2 0 1 0 - 2 0 2 4

20202011 2012 2013 2014 2021 2022 2023 20242016 2017 2018 20192015

N E W J O B S

I N C O M I N GT E C H N O L O G Y

T I M E L I N E

O U T G O I N GT E C H N O L O G Y

M I L E S T O N E S First Alphas born 500 million 1 billion 1.6 billion 2.2 billion

G E N E R AT I O N A L P H A

CharlotteAmeliaOlivia

OliverNoah

William

123

Generation Alphas born globally each week

Upagers

Multi-modals

2,740,000

W H A T S H A P E D T H E MMillennial parents (Generation Y)Born 1980-1994 — aged 27-41

T H E I R F U T U R EOlder siblings to Generation Beta

Born 2025-2039

T O P B A B Y N A M E SW E E K LY B I R T H S T O P C O U N T R I E S O F B I R T HL A B E L SA B O U TG E N E R A T I O NA L P H A

1 2 3Generation glass

India China NigeriaGlobal Gen

The Alphas

VisualSocialDigitalGlobal Mobile

X 23% Y 32% Z 34%

C H A R A C T E R I S T I C S

W O R K F O R C E O F 2 0 3 0

α 11%

Source: UN, OECD, McCrindle | � � McCrindle 2021

Generation

BUILDERS

BABY BOOMERS

GENERATION X

GENERATION Y

GENERATION Z

GENERATION α

1925-1945

1946-1964

1965-1979

1980-1994

1995-2009

2010-2024

G E N E R A T I O N A L P H A . C O M

G E T Y O U R C O P Y T O D A YTo buy the book and for more information and resources about Generation Alpha, visit the website:

Iconictoys

Leadershipstyles

Screencontent

Roller skates Controlling

L

CinemaRecord playerLP, 1948

BMX bike Guiding

L

InternetiPod2001

Folding scooter Empowering

L

ll

l

DeviceSpotify2008

Rubik’s cube Coordinating

L

VCRWalkman1979

Fidget spinner Inspiring

l l

lL

StreamingSmart speakersNow

Frisbee Directing

L

TVAudio cassette1962

Musicdevices