Ivo Gormley | @ivoivo Founder GoodGym

Genera&ng  New  Layers  of  Value  from  Peer-­‐to-­‐peer  Models:  The  Power  of  Innova&ve  Partnerships

#SB15London

How to Generate New Layers of Value from Innovative Peer-to-peer Models

Ivo Gormley and James MacKenzie

Running Was…

Runnovation Is…

What is Runnovation?

The real people & innovation that represent the future of

our sport

Our role: Inspire people to think about running in new

ways

13%of people over 65 in the UK say that they always or often feel lonely.

"social relationships, or the relative lack thereof, constitute a major risk factor for health - rivalling the effect of well-established health risk factors such as cigarette smoking"

-Science magazine

1/3 of people in the UK are overweight.

30% of us do enough exercise.

Runners Coaches

“I feel I’m really making a difference to her life. I see her face light up when I walk in, which is lovely” - Ben, Runner

“It cheers her up no end, I’m definitely seeing an improvement. She really looks forward to seeing him.” -Linda, relative of Good Gym Coach

Stephen coach

I do value GoodGym, now more than ever, and more than words can say.

“

”3/4 of our coaches don’t see and family or friends regularly

100% of coaches consider their runner a friend

Nickrunner

For me, it was a new way to motivate myself.  Running for races, I’d done that.  It’s like the perfect combination. I can give something back, do something constructive with my running.

“”

It has revolutionised the way I experience and live my life. Whereas I would have been way too self conscious to join a running group before, let alone wear Lycra, nowadays you will see me in Lycra or a swimsuit most days of the week!

April 2015

Andreanarunner 53% of our runners never or rarely run regularly before joining.

“”

Shared goals.

Innovation FitnessExcellence

Shared values.

Giving back

constant improvement

Increased physical activity

have a positive effect on the

world

#USEYOURRUN

5150visits to older people

6442Good deeds on

missions and group runs

11,642total good deeds

Biggest ever year.

GROWTH

0

10000

20000

30000

40000

2014 2015 2016

Total registered runners

Years ending in June

Because of your help with Jemma I have hope. She encourages me, I encourage her running. Thank you so much for helping people like me without friends - you make me happy and smile.

Annette coach / older person

”

“

May 2015

of our our members agree or strongly agree that GoodGym increases their motivation to exercise.  

93%

Runnersof older people we work with say they are significantly happier after being visited by a runner for 6 months.86%

Newbalance.co.uk• March – 58% increase YOY • April – 80% increase YOY • May – 105% increase YOY

UK Social Media• Instagram – 511% increase YOY• Facebook – 145% increase YOY• Twitter – 108% increase YOY

MEDIA HIGHLIGHTS

Coverage from :Guardian Time Out Daily Mail Like the Wind Magazine BBC Radio 4 Courier Magazine

Outdoor FitnessShortlist Magazine Candis

Russell Howard The Sunday TimesStylist Magazine Team London This Girl Can

GoodGym recognised with award for“Outstanding contribution to the

improvement of the lives of Londoners”

from Mayor of London Boris Johnson

ExpansionGoodGym aims to operate in every city in the UK within the next 2.5 years.

HOW NOW?

www.goodgym.org

the running club that allows you to get fit while giving back

“GIVE POINT TO A POINTLESS RUN”-BBC

“MAKING A REAL DIFFERENCE”-PRIME MINSTER

“THEY LOVE JOBS WE HATE”-CITY FARM

ivo@goodgym.org

DO GOOD, GET FIT

®

In the last year we’ve opened another 5 areas and have plans to

start in a further 20.

GoodGym recognised with an award from the Prime Minister who describes GoodGym as “Making a real difference.”Febuary 2015

New Balance wins Beyond Sport award for Corporate of the Year for support of GoodGymOctober 2015

GoodGym wins Sports Participation project of the yaear. Febuary 2015