Download - Generating New Layers of Value from Peer-to-peer Models: The Power of Innovative Partnerships
Ivo Gormley | @ivoivo Founder GoodGym
Genera&ng New Layers of Value from Peer-‐to-‐peer Models: The Power of Innova&ve Partnerships
#SB15London
How to Generate New Layers of Value from Innovative Peer-to-peer Models
Ivo Gormley and James MacKenzie
What is Runnovation?
The real people & innovation that represent the future of
our sport
Our role: Inspire people to think about running in new
ways
"social relationships, or the relative lack thereof, constitute a major risk factor for health - rivalling the effect of well-established health risk factors such as cigarette smoking"
-Science magazine
Runners Coaches
“I feel I’m really making a difference to her life. I see her face light up when I walk in, which is lovely” - Ben, Runner
“It cheers her up no end, I’m definitely seeing an improvement. She really looks forward to seeing him.” -Linda, relative of Good Gym Coach
Stephen coach
I do value GoodGym, now more than ever, and more than words can say.
“
”3/4 of our coaches don’t see and family or friends regularly
100% of coaches consider their runner a friend
Nickrunner
For me, it was a new way to motivate myself. Running for races, I’d done that. It’s like the perfect combination. I can give something back, do something constructive with my running.
“”
It has revolutionised the way I experience and live my life. Whereas I would have been way too self conscious to join a running group before, let alone wear Lycra, nowadays you will see me in Lycra or a swimsuit most days of the week!
April 2015
Andreanarunner 53% of our runners never or rarely run regularly before joining.
“”
Shared goals.
Innovation FitnessExcellence
Shared values.
Giving back
constant improvement
Increased physical activity
have a positive effect on the
world
5150visits to older people
6442Good deeds on
missions and group runs
11,642total good deeds
Biggest ever year.
Because of your help with Jemma I have hope. She encourages me, I encourage her running. Thank you so much for helping people like me without friends - you make me happy and smile.
Annette coach / older person
”
“
May 2015
Runnersof older people we work with say they are significantly happier after being visited by a runner for 6 months.86%
Newbalance.co.uk• March – 58% increase YOY • April – 80% increase YOY • May – 105% increase YOY
UK Social Media• Instagram – 511% increase YOY• Facebook – 145% increase YOY• Twitter – 108% increase YOY
MEDIA HIGHLIGHTS
Coverage from :Guardian Time Out Daily Mail Like the Wind Magazine BBC Radio 4 Courier Magazine
Outdoor FitnessShortlist Magazine Candis
Russell Howard The Sunday TimesStylist Magazine Team London This Girl Can
GoodGym recognised with award for“Outstanding contribution to the
improvement of the lives of Londoners”
from Mayor of London Boris Johnson
www.goodgym.org
the running club that allows you to get fit while giving back
“GIVE POINT TO A POINTLESS RUN”-BBC
“MAKING A REAL DIFFERENCE”-PRIME MINSTER
“THEY LOVE JOBS WE HATE”-CITY FARM