generating media buzz: strategies and tools for conveying your message james perry gno fair housing...

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Generating Media Buzz: Strategies

and Tools for Conveying Your

Message

James PerryGNO Fair Housing Action Center

(504)596-2100

www.gnofairhousing.org

[email protected]



4 Crucial Points

1. Advocacy as the Guide2. Use Technology3. Help the Media to be Lazy4. Make it Sexy



ADVOCACY: Too often fair housing groups

inadvertently limit their advocacy



- The Fair Housing Act

- HUD

- People who are numb to fair

housing/civil rights

- Advocates who lack global

perspective

THE LIMITING FACTORS



THINK ABOUT:

The Havens case

The first time a group did an audit

The first time a group did TV or

Radio Ad

There was no “how to,” people simply tried what

made since from an advocacy perspective



Sometimes you have to close the

law books and forget about how

“they” did it.



TECHNOLOGY/HELP THE

MEDIA TO BE LAZY:

Media outlets always have and use

the newest and best technology,

sometimes they ignore stories that

require them to work



THE SEXY MESSAGE:

How old is fair housing?

Can you be old and sexy?

You have to reinvent fair housing and make it the new big hot issue over and over and over and over and over and over again……



NOT RACIST BUT WHITE

ONLY



Greater New Orleans Fair Housing Center

office: (504)596-2100toll-free: (877)445-2100

fax: (504)596-2004 email: [email protected]: www.gnofairhousing.org

generating media buzz: strategies and tools for conveying your message james perry gno fair housing...

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