generalparticipationother what is gourmet latino? 1 the opportunity 4 the 2012 festival 7 2010...
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GENERAL PARTICIPATION OTHER
What is Gourmet Latino? 1The Opportunity 4
The 2012 Festival 7
2010 Brands & Restaurants 15
Gourmet Latino is the first socially conscious celebration of Latin gastronomy and culture
WHAT IS GOURMET LATINO? Integrated Marketing Platform
GL Festival l NYC 2012
Is a yearly showcase of the best cuisines, wines, spirits and products from
all corners of Latin America.
Our Social Mission We believe it’s possible to enjoy richer experiences and better foods and products, while giving back to those that work so hard to make them available to us.
Ways in which we can help:Support Latin talent and its diversity. Help improve the conditions of Latino farmers.Bring high quality, socially responsible products to consumers.Inspire sustainable living for all of those involved in the process.
Our Social Partners:
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WHAT IS GOURMET LATINO? Beyond The Festival
GL Website
GL Exclusive Events
Year-round, Gourmet Latino is building unique experiences and alliances to highlight the diversity and richness of Latin America’s distinct regions and its Tastemasters
GL Social Media
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WHAT IS GOURMET LATINO? The Tastemasters
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THE OPPORTUNITY
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THE OPPORTUNITY
Latin Influence in Mainstream America
From music, movies, books and particularly food, Latin culture has a large impact on mainstream U.S.
From high end specialty food products, as well as premium spirits and wines are making their way into top restaurants and stores.
Retailers big and small are seeking more Latin products to add to their mix offering.
Latin American Gastronomy
Source: 2010 US Census. The Selig Center for Economic Growth.
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Luxury Travel Business & luxury travelers are looking for rich, authentic and cultural experiences at a great value. WSJ reports Latin America as the big winner in this category with places like Chile, Pantanal in Brasil, Pueblos Mágicos in Mexico and Bolivia’s salt flats, among others, popping up on travel wish-lists.
THE OPPORTUNITY
Media Coverage & Press
Source: Data based on GL Premier Event. June 2010. 6
THE 2012 FESTIVAL
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GL Festival l NYC 2012
Food & Drink stations and pavilions
El Callejón VIP
Tastemasters Bar
La Cava
Mobile Live Music Series
La G
ran
Pla
za
Talk
s &
Se
min
ars
Au
then
tic
Rest
au
ran
t W
eekTastemasters
Talk Series
Videos & Social Media
Guide Book
Top Latin Restaurants
Authentic Dining Menu
Plus, Special Promotions & Drink Offers
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June 8 June 9 – 17 June 9 – 17
GL’s opening event will take over NYC’s South Street
Seaport . A cultural marketplace and
historical waterfront , located in the harbor of the dynamic
Lower Manhattan.
The Seaport is easily accessible by subway, car, ferry or bus.
With its charming cobble stone streets, beautiful city views and an amazing central location, the Seaport will serve as a magical
backdrop for La Gran Plaza, inspired in Latin America’s traditional market squares.
Alfresco tents will stand along Fulton and Water
streets, covering an area of 28,000 Sq Ft.
The festival will be of public access. Tickets will be purchased for festival consumption. A percentage of ticket
sales will benefit one of our social partners.
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La Gran Plaza | June 8
The magic of Latin America comes to The Seaport
La Gran Plaza | June 8
Tastemaster BarThe place where our chefs, bartenders and wine experts,
will gather to have fun showcasing their craft and interact closely with guests.
Mobile Live Music SeriesTurn your brand into a people’s
magnet and engage them during performances.
See Participation Opportunities for pricing info.
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El Callejón VIPInvite guests to explore and live your brand in this charming and exclusive location.
From Food & Drink pavilions, to an exclusive VIP area, a Tastemaster Bar and Mobile Live Music Series, this will be an event to remember!Opportunity to
DRIVE SALES
GL Tastemasters Talks & Seminar Series | June 9-10
Top experts in the world of food and drink, gather to ponder top trends and topics in the world of Latin gastronomy. We offer different opportunities and levels of exposure to promote your brand in front of an experienced audience of trade and media guests. An invaluable opportunity to network and develop strong leads and relationships with key influencers and industry experts.
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La Gran Plaza |June 9-10
The trade event of the year for those that are involved in the world of Latin food & drink.
See Participation Opportunities for pricing info.
GL Authentic Restaurant Week | June 11-17
From Highlight Flavors & Ingredients, to a Special Featured Cocktail, Wine & Spirits Menu and a GL Authentic Dining Guide, GL Festival offers a unique opportunity to position your brand and products in top Latin restaurants in New York’s metro area, reaching thousands of diners throughout the course of a week.
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GL Authentic Restaurant Week | June 11-17
Create brand presence in over 20 top Latin restaurants in New York’s metro area.
See Participation Opportunities for pricing info.
Food & Beverage professionals
Sophisticated foodies
1,500+Attendees @ La Gran Plaza
10,000+Visitors @
Restaurant Week
103+ MMMedia impressions
in top media*
20+Top Latin
Restaurants in NY & NJ
30+Top Tastemasters
and Experts
INDUSTRY & MEDIA
CONSUMERS
* Projection based on GL Premier Event. June 2010.
60% mainstream consumers
600+Industry Guests @
Talks & Seminars40% acculturated Latinos
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Overall GL Festival Target & Key Numbers
In summary, GL Festival is a premier opportunity to reach Key Influencers from Trade & Media, as well as sophisticated foodies that enjoy a diverse multicultural lifestyle.
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La Gran Plaza Floor Plan | June 8
Floor plan
Past Participating Brands & Restaurants
RestaurantsCéntrico Rayuela & MacondoYerbabuena & ToloacheZarela’sCucharamama, Zafra & UltramarinosPalo SantoFondaGabbanaCalle OchoMercaditoIndustria Argentina & Azul BistroSueños
BrandsAlma Mora WinesBroquel Bonarda WinesCafé Juan ValdezChairman’s ReserveCastries RumIlegal MezcalCinco Sentidos WinesChocolate KekuaChocolate KallariCombier LiqueurDon Cesar PiscoDel Maguey MezcalFortaleza Do SeivalCastas PortuguesasFrutas TropisecGlenfiddichGrand MarnierJuanico Canelones WinesKalani Liquor
La Diablada PiscoKalani LiquorLeblon CachacaLicor 43Machu PiscoMichel Torino WinesMont Gran ReservaOrbitel USAPortillo WinesProductos HernánSanta Rita WinesSingle Vineyards WinesSombra Mezcal The Sommelier’s Selection WinesTanqueray TenTequila ChinacoTequila Don JulioTequila PartidaTequila Siembra AzulTequila Siete LeguasTequila 1921Trapiche WinesYpioca CachacaZacapa Rum
Government-OrganizationsMexico Ministry of CultureEcuador Trade CommissionFederación Nacional de Cafeteros de ColombiaColombian ConsulateBrazilian ConsulateMexican Consulate
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CONTACT INFORMATION
KAREN [email protected]
T. (347) 687-9591
MARIANA [email protected]
T. (917) 968-1459
visit us athttp://www.gourmetlatino.net
Join us on http://facebook/gourmetlatino
Twitter @Gourmetlatino
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