www.wineandgourmetjapan.com

since 1924

Partner Fairs Organized by

TOKYO BIG SIGHT, TOKYO, JAPAN

11 - 13 April 2018

International Wine, Beer, Spirits, Gourmet Food and Bar Exhibition & Conference in Tokyo, Japan

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200

400

600

800

1,000

Key Factors For Your Success

Wine & Gourmet Japan is the only trade fair in Japan which focuses on

Wine, Beer, Spirits and Gourmet Food. Going into the 9th edition, the event

offers highly customized matching activities for exhibitors and buyers. The

event combines the traditional trade fair with a comprehensive event-programme,

which includes seminars, tastings & matching, wine pairing sessions, label awards, panel

discussions and many more. Become part of this dynamic market!

2009 20092010 20102012 20122013 20132014 20142015 20152016 20162017 2017

How it developsNo. of VISITORS

77,470

56316

69534

104678

138814

181899

174899

173908

205937

EXHIBITORS' Evaluation

1,298Registered

Wines

No. of visitors

Average 15%

Rate Overall Success

Average 30%Exhibitor

met their relevant Customer Group

Yes

0

50,000

60,000

70,000

80,000

How it developsNo. of EXHIBITORS

Wine & Gourmet

Partner fairs

WGJ only

All combinedBased on the figures of all the partner fairs

Participation

from 21

countries

Bulgaria, Georgia, Germany, Greece, Italy, Korea, Portugal, Spain, South Africa,Turkey, USA

12 country-group Pavilions

78%Excellent & Good

69%Excellent & Good

94%

Involved in decision making

Visitors' overall satisfaction

Recommend to colleagues

Visit next year

Fulfilling Supporting Programmes

VISITOR StatisticsVisitors by Industry Group

EXHIBITORS' TESTIMONIALS

Hotel, Restaurant, Café 34.2% Importer/Wholesaler/Distributor 33.3% Retailer 14.9%

Manufacturer 5.2%

Public & Government Agency 2.8%

Others 9.6%

Average 24%

YESYES82% 76% 89% 98%Good + Excellent

YeeHaa!

Canada / Spirit Hills Honey Winery

Romania /Legendary Doracula

Switzerland/ Roger Sandoz

Royal Blood Cuvée Gewurztraminer

“Wine and Gourmet was great. We received very strong and positive responses to our exhibit and are extremely satisfied having generated significant very serious leads.”

- John Kelly, Kangaroo Industry Association Australia

“Outstanding organization, selected visitors and focused on specific category. It was our first time in Japan and I can safely say that is worth coming next year.”

- Martina Lando, Export Manager at EFA Luxury Italian Food

“Wonderful Show, very well organized, excellent staff, helpful every moment. I will come again. Thank you for all your support. Congratulations.”

- Daniel Alves, Acosta Pacific Ltd

“I was very excited to see the detailed organization before and during the show. Our group had a good mix of retailers, buyers, and distributors. Meeting with an importer in person makes me feel much more comfortable than communication by email. We feel our first show was and will continue to provide future successes in the Japanese market.”

- Cassandra Sunell, Chief Marketing Officer at Headframe Spirits

“Thank you for giving us the opportunity to meet with this great market. A great exhibition that we can’t miss. For sure I will return next year!!!”

- Montserrat Alonso, Wines & More

Targeting various trade visitors

such as importers, wholesalers,

retailers, hotels & restaurants, a

series of seminars and lectures

were conducted by organizers,

marketing specialists and

exhibitors.

Strategic knowledge of Japanese

food and wine combinations is

necessary to become a market

player. Informative lectures on

"taste matching"

were held during the

three show days,

targeting the hotel &

restaurant industry.

International wines, which have not been distributed yet in Japan,

were introduced in the WSET basis lecturers. Exhibitors could also

join the sessions and

have a chance to meet

up with the visitors

directly, mainly a

group of importers and

wholesalers.

Appearance matters.

The trade visitors voted

and selected three best

looking labels, which

were covered in the

Wine Kingdom Magazine

after the show.

Seminars Tasting & Matching Programmes

Label Awards 2017Wine Pairing Programmes

1 2 3

What We Offer

Key Buyers Attend Wine & Gourmet Japan

Matching Seminars

WSET base professional tasting seminars offer a thorough marketing knowledge to the importers with the opportunity for exhibitors to meet up with attendees. The lecturer of this session is qualified with a WSET® Level 4 Diploma. Limited to wines not yet released in Japan

LABEL AWARDS 2018

Be outstanding! Based on the votes by the trade fair visitors, the top three ranked labels will be covered in the WINE KINGDOM Magazine after the event.

WINE KINGDOM FOOD PAIRING

Targeting Hotels, Restaurants, Café and Wine Bars, WINE KINGDOM offers must-have knowledge on how to combine Japanese cuisines and a variety of wines.Limited to wines already distributed in Japan

Import & Wholesale HORECA Retail

Fuji Trading

Kokubu

LEAD-OFF JAPAN

Mercian

Mitsubishi Corporation

Nichifutsu Shoji

Orient Commerce

Overseas

Suntory Wine International

Tokuoka

and many more

Hotel Grand Pacific

Kentucky Fried Chicken Japan

MC Donald’s Japan

Mandarin Oriental Tokyo

Prince Hotel

Seven&i Holdings

and many more

Daimaru MatsuzakayaFamily Mart

Mitsukoshi Isetan

Meidi-Ya

Sogo & Seibu

Seijo Ishii

Tokyu Hands

and many more

Matching Support Center

Skilled Staff with wine knowledge will facilitate your discussion with pre-registered buyers and onsite buyers. Exhibitors have to register their products for this Programme in advance for pre-matching and on-site matching. Limited to wines not yet released in Japan

Arranging an interpreter is highly recommended to facilitate more productive discussions with buyers. (cf. Exhibitor Manual)

ExhibitorsExhibitors

MSC Staff

Interpreter

Product Registration

Product Recommendation

Buyers Buyers

Matching Support Center

Matching Support Center

Approach

Approach by Exhibitor

Boost on-site Discussions

Lecturerwith WSET® Level 4 Diploma

Importers as audienceExhibitors

Exhibitors join the tasting session

Registered Wines

NEW

Relative proportion of disposable income spent on Food & Beverages

Top 5+1 Reasons to participate in Japan√ No.1 spirits importer in the Asia Pacific Region

√ The 2nd biggest wine importer in Asia

√ The 3rd largest economic market after US and China

√ The 4th largest whisky market in the world

√ High ratio of F&B consumption with 127 million consumers

Growth Potential In The Japanese Market

Import volumes of Wine

Wine market share in Japan (Inport volume, 2016)

Disposable Income spent on F&B

5

10

15

20

25(million c/s)

2007 2008 2009 2010 2011 2012 2013 2014 2015

(million c/s)

1

2

3

4

21%

22%

23%

24%

25%

26%

27%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Chile

AustraliaGermany

South AfricaPortugal

New ZealandOther countries

Wine Sparkling wine

Argentine

U.S.A.

France

25.0%

24.0%23.6%23.6%

23.5%23.3%

23.4%

23.2%

23.0% Italy

Spain25.8%

TOKYOGDP:

$1.61 TrillionTokyo leads all metropolitan areas of the world in terms of the size of its economy.

The Quality Market of

38,140,000 consumersThe population of The Great Tokyo Economic Area

It is also expected that Tokyo will still remain the world's largest city in 2030.

28%

26%18%

13%

Source: The World's Cities in 2016/Data Booklet,

United Nations

Rank City, CountryPopulation in 2016

(thousands) 1 Tokyo, Japan 38,1402 Delhi, India 26,4543 Shanghai, China 24,4844 Mumbai (Bombay), India 21,3575 São Paulo, Brazil 21,2976 Beijing, China 21,2407 Ciudad de México (Mexico City), 21,1578 Kinki M.M.A. (Osaka), Japan 20,3379 Al-Qahirah (Cairo), Egypt 19,128

10 New York-Newark, USA 18,604

√ Cherry Blossom season in Japan+

CONTACT US

International/Japan Germany Spain ItalyMr Makoto Takagi Ms Juliane Rieger Ms Maria Canino-Reyes Ms Silvia BaracettiTel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961339kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es silvia.baracetti@koelnmesse.it

EXHIBITORS VISITORS

International Wine, Beer & Spirit ProducersImporters, Distributors, Wholesalers, Sommeliers, Wine Shops, Retailers, Hotels and Restaurants, Bars & Clubs

International Food & Beverage Manufacturers

Importers, Retailers, Hotels, Restaurants, Distributors & Chefs

Local Wine, Beer & Liquor ImportersRetailers, Sommeliers, Wine Shops, Hotels, Airlines, Caterers, Online-Merchants

*Excluding 8% tax

Who meets whom?

Book Your Preferred Exhibit Space Now!

Wine BeerSake

Gourmet Food

Spirits

Coffee

Oliveoil

€ $ ¥

Space Only(min. 18sqm)

√Space

Booth construction

Basic furniture & Power supply

Wine glasses & Spittoon

Ice & Cooler

Build your own stand

and differentiate yourself

from others. A well-

designed booth will

stand out and leave

an impression on your

potential customers.

JPY 41,800* per sqm

Country Tower design

Premium Shell Scheme Package (min. 9sqm)

√

√

√

This package includes

all you need to make

exhibiting at Wine &

Gourmet attractive

and easy. According to

your needs you can add

additional furniture and

equipment.

JPY 59,400* per sqm

Wine Shell Scheme Package(min. 9sqm)

√

√

√

√

√

In additional to the

equipment of the

Premium Shell Scheme

package, Special furniture

and tasting kit with

wine glasses and ice are

included.

JPY 61,600* per sqm

Country Group Pavilion(min. 4 companies)

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√

√

√

√

√

Be recognized with clear

identification of origins

and national identity - an

easy locator for industry

buyers. This package

comes fully equipped

with furniture, tasting kit

and tower.

JPY 54,000* per sqm