general plan for persuasive request

8/8/2019 General Plan for Persuasive Request

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Session -8


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Messages that persuade are t ecessarily bad- ews,but they are best written in the indirect rder.

Persuasi n is needed nly when a direct approach

would not accomplish the goal of getting thereaderto do something.

In such cases, thereader usually will resist yourrequest.

So you must persuade heror him that what you arerequesting should be granted.

This, the selling approach, follows the indirectorder.


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Your goal is to ask for something thereader is

likely tooppose.

You must develop a strategy that will convince

thereader tocomply.


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Plan the persuasion that will overcome the

readers objections

Many persuasive appeals may be used-

money, rewards, personal benefits, etc.


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8-5

Openwith words that

set up the strategy, and

gain attention.

Present the strategy (the persuasion), using

persuasive language and you-viewpoint.

As a logical follow-up, make therequestclearly and without negatives.

End themessagewith therequest orwith

words that recall the appeal.

The message plan:

Opening

Body

Closing


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8-6

DearMs.McLaughlin:

Youll agree, Im sure, that college

teachers of business communicationneed

to be in touch with business leaders in the

field.Established leaders like you can

give the teachers that input fromrealitythat is sovery important in all practical

coursework.

Opening


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8-7

For this reasonI believe that you can

make a vitally important contribution tothenational meeting of theAssociationfor

Business Communication, which will be

held in New Orleans at the Sheraton

Hotel, October 28-31. Specifically, Iwantyou to speak to us Friday afternoonfrom

2:00 to 2:45 p.m.

Body


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8-8

What Id like you to do is describewhat

you do as a correspondence supervisor

at Winn Dixie. Whatever you can tell usthat would help us as teachers is what

you should include. Especially would

themembers like to hear about the

writing problems of business people andwhat you think we should be doing in

thecolleges tocorrect them. I suggest

that you speak for about 30minutes,

leaving thefinal 15 minutes for

questions.

Body continued


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8-9

Closing

Will you please accept this major part on

our program, Ms.McLaughlin? By so doingyou will be helping to improve instruction

at thecolleges represented by our 1,500

members. As Imust have the program

completed by the 15th, may I have youranswer before the 10th?

Sincerely,


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Starmixers will be advertised inPeoplefor thenext three issues.

Yourcustomers will read about thenew Star

mixer in thenext three issues ofPeople.

WemakeAristocrat hosiery in three shades.

You may choosefrom three lovely shades

Lime-Fizz tastes fresh and exciting.

Youll like thefresh, exciting tasteofLime Fizz.


11/15

You are HR manager and need information

about a candidatefrom the person

mentioned as references in his/her

applicationform.Write a persuasiverequestletter to thereference person (e.g.

colleague/manager in thecurrent firmof the

job applicant)requesting for information

about the job applicant incertain areas likeattitudeon the job, ability towork with a

team, aggressive/ assertivenaturewhileon a

sales call.


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You are the sales managerof a start-up

company.Write a persuasiverequest letter

which requests for an appointment with the

CEO of a fortune 500company for showcasingyour servicecapabilities in providing

exclusiveexecutive training programs.


13/15

You are the sales manager in a retail store.

You have introduced a new schemewhich is

valid for 3 days.Write a persuasive letter/

leaflet to yourcustomers urging them tomake useof theopportunity.


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15/15

Writee-mails for the situation described in

the problem 2 at page 267 and 11 at page

268 and submit sheets to thefaculty before

the beginning of thenext session.Pleasebring your laptops in thenext session

general plan for persuasive request

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