general industrial project report

8/14/2019 General Industrial Project Report

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PREPARED BY :- DARSHAN V. MASRANI

ROLL NO. :- 07

S.Y.B.B.A

COLLEGE :- SWAMI SAHAJANAND

COLLEGE OF COMMERCE

& MANAGEMENT

BHAVNAGAR.

SUBMITTED TO :- BHAVNAGAR UNIVERSITY

BHAVNAGAR

INDUSTRY VISITED :- BORON RUBBERS INDIA.,

CHITRA, BHAVNAGAR.

ACADEMIC YEAR :- 2006-2007

GUIDED BY :- DR. SHEETAL U. PAREKH

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INDEX

SRNO.

TITLE PAGENO.

1 CONTENT 1

2 CANDIDATE`S STATEMENT 2

3 ACKNOWLEDGEMENT 3

4 PREFACE 4

CONTENTS

SR.NO.

TITLE PAGENO .

1 GENERAL INFORMATION 5

2 H.R.DEPARTMENT 23

3 MARKETING DEPARTMENT 36

4 FINANCE DEPARTMENT 51

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5 OVERALL CONCLUSION 58

CANDIDATE`S STATEMENT

I undersigned DARSHAN V. MASRANI the student of S.Y.B.B.Ahereby declare that the project work presented in this report is my own work

and has been carried out under the guidance of Prof. Dr. Sheetal U. Parekh

of Swami Sahajanand College of Commerce and Management,

Bhavnagar.

Date:- Signature,

Place:- Bhavnagar. Name : Darshan V. Masrani

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ACKNOWLEDGEMENT

It was memorable experience for me to visit the industry. I dont have

adequate word to express my profound gratitude to project report in charge

Dr. Shital U. Parekh for providing me such valuable opportunity training in

M/s. BORON RUBBERS INDIA. Bhavnagar

I would like to convey a few words of thanks to my college Swami

Sahajanand College of Commerce and Management, Dr. Suresh Savani the

managing trustee of our college, Dr. S.R.Parikh the director of the college

for their support in preparing of my project report. And at the end I would

like to thank my academic head Miss Hemali Bhatt and all the staff member

of my college for their promote response at the time when I needed.

My acknowledgement would not be complete, if I dont express mydeepest sense of gratitude towards Mr. Deepak A. Doshi the owner of the

Boron Rubbers India, Mr. Ashish Pandya officer of the firm and other staff

of the industry.

Last but not least, I would like thank my family member and my

friends who helped me by giving moral information for completing my

industrial project

Date: - Darshan V. Masrani

Place: - Bhavnagar.

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S.Y.B.B.A

PREFACE

Practical studies are the part of an S.Y.B.B.A programme. During this

practical training students learn and get practical knowledge, which is not

given in classroom. The aim of this programme is to develop not only

theoretical knowledge but also to give and improve practical skill, in every

student, which is helpful to them in every field of life in their future. In

short, students can get full practical knowledge of personnel, marketing, and

finance department.

Being student of second year B.B.A. programme, I have the honor of

having a practical training in the BORON RUBBERS INDIA., located at

Chitra G.I.D.C., Bhavnagar.

Such training promotes a student to boost his potentialities and theinner qualities, and there by students come to know about their reality that

how the theoretical knowledge work in actual sense in any unit, and this has

indeed proved to be very useful to me.

All information furnished here in are correct and true according to me

and sincerely apologize if any incorrect data.

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GENERAL INFORMATION

SR.NO.

TITLE PAGENO.

1. INTRODUCTION 6

2. NAME AND ADDRESS 7

3. HISTORY AND DEVELOPMENT 9

4. SIZE OF THE UNIT AND FORM OF ORGANISATION 10

5. BENEFIT OF UNIT`S LOCATION 11

6. MANUFACTURING PROCESS AND PRODUCT 12

7. RAW MATERIAL FOR THE PRODUCT 17

8. USES OF THE PRODUCT 18

8. ORGANISATION STRUCTURE 19

9. TIME KEEPING SYSTEM 20

10. EMPLOYEES SERVICES AND BENEFIT 21

11. CONTRIBUTIN OF THE UNIT TO THE INDUSTRIES 22

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INTRODUCTION

M/s. BORON RUBBERS INDIA, Bhavnagar is the leading

Manufacturer & Exporters of Rubber Sheets. They have been in Rubber

Sheet manufacturing since last 12 years.

Boron Rubbers India is a manufactures of different type of Rubber

Packing Sheeting like Gasket Rubber Packing Sheeting, Natural / SBR

Rubber Packing Sheeting, Neoprene Rubber Packing Sheeting, EPDM

Rubber Packing Sheeting, Nitrile Rubber Packing Sheeting and Specialty

Rubber Packing Sheeting.

Boron Rubber India is a manufactures of Radiation shielding

materials for Neutron and Gamma Rays, which are widely use for

radiation protector, detection & analysis purpose in power, industrial,

medical & research organization.

The sheetings are useful for such type of machinery, which are use

for- Anti-vibration surface packing, Anti-skid electrical matings, designer

sheet for flooring chemical plant. Mainly the products are used in

manufacturing of radiation rubber sheeting.

Its dynamic marketing team is ready to connect the world with the

best service. Quality and the best service are the theyapons to cope the

world. It represents the leading manufacturers of these Classes of products ofIndia.

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NAME AND ADDRESS

1) NAME THE COMPANY :- BORON RUBBERS INDIA .

2) PROPER ADDRESS OF THE COMPANY :- BORON RUBBERS INDIA52, G.I.D.C CHITRA ,

NEAR POST OFFICE ,

BHAVNAGAR- 364004

3) PHONE NO. :- 0278- 2447361

4) FAX NO. :- 0278-2445049, (Ext. 21)

5) EMAIL ADDRESS :- [email protected]

[email protected]

6) WEB SITE :- www.boronrubbersindia.com

7) DIRECTORS :- Mr. Deepak A. Doshi

Mr. Deepak A. Doshi (HUF)

Mrs. Jagruti D. Doshi

8) ESTABLISHMENT YEAR :- 1994

9) PROMOTER OF THE COMPANY :- Mr. Deepak A. Doshi

10) FORM OF COMPANY :- PARTNERSHIP FIRM

11) PARTNERS OF THE COMPANY :- Mr. Deepak A. Doshi

Mr.Deepak A. Doshi (HUF)

Mrs.Jagruti D. Doshi

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mailto:[email protected]:[email protected]://www.boronrubbersindia.com/mailto:[email protected]:[email protected]://www.boronrubbersindia.com/


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12) AUDITORS OF THE COMPANY :- VIRESH MEHTA & CO.

13) SOLICITORS OF THE COMPANY :- ANIL SHRIDHARANI & CO.

14) BANKERS OF THE COMPANY :- IDBI BANK , H.O.CITI BANK , H.O.

BANK OF INDIA

(AMBA CHOWK)

15) TYPE OF UNIT :- PARTNERSHIP FIRM

16) ACCOUNTING YEAR :- MARCH TO APRIL

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HISTORY AND DEVELOPMENT

The BORON RUBBERS INDIA, is a partnership firm which comes in

existence in the year of 1994. But at that time the company was called M/SNatraj Rubbers. After that in the year of 1998 the name was changed known

as M/S Shiv Synthetic. Because the unit changes its constitution and

management and established as a new unit. At present this firm is known as

a BORON RUBBERS INDIA. There are three partners in this firm they are

as under :

Mr. Deepak A. Doshi

Mr. Deepak A. Doshi (HUF)

Mrs. Jagruti D. Doshi

The company installed a fully automatic machinery i.e. Dispersion

Kneeder. In the year of 2003 for the purpose of improve the quality of

product and increase the quantity.

Mr. Deepak A. Doshi is a producer and promoter of the BORON

RUBBERS INDIA

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SIZE OF THE UNIT AND FORM OF ORGANIZATION

As per the Indian government law there were three type of industry

they are described as under :

(1) The investment of the industry is less than 60 lakhs it is

called SMALL SCALE INDUSTRY.

(2) The investment of the industry is less that 100 lakh but more

than 6o lack it is called MEDIUM SCALE INDUSTRY.

(3) The investment of the industry is more than 100 lakh it is

called LARGE SCALE INDUSTRY.

As per above description we can find that BORON RUBBERS

INDIA. is a SMALL SCALE INDUSTRY because the capital of the

company is only 7.5 lakh.

This type of small scale industries are helping to grow up our

Indian economy. It provides the large no. of employment. The small

scale industry can brings into existence with small capital. The

promoter can form industry in very small time this is the another

benefit of the small scale industry.

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BENEFITS OF THE UNIT`S LOCATION

Location of the unit plays a vital role to cost of production. Location is

one of the main factors affecting to price of the product. Location is the most

important factor because it affects directly to the customers and other party

which are dealing with the industry.

The BORON RUBBERS INDIA. is situated at G.I.D.C (Gujarat

Industrial Development Corporation) Chitra, Bhavnagar. In the G.I.D.C

Chitra there are many other industry situated. We can say that this area is

fully developed for the industries. So the location for the BORON

RUBBERS INDIA. is the perfect one.

Benefits of the Location

(1) Chitra is the main area for industries, situated inBhavnagar so that the unit can easily get all kinds of

raw materials given by the transport facility.

(2) Around GIDC there is population settled at chitra, so

that the manpower can be easily available to the unit

for making their products.

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MANUFACTURING PROCESS AND PRODUCTS

MANUFACTURING PROCESS CHART

Purchase Raw material/Stock

Work In Process

Semi Finish Goods

Finish Goods

Sales

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MANUFACTURING PROCESS:-

The unit is making the synthetic rubber sheeting as per the need and

requirements of the unit, according to the orders from their customers. The

following process they are using for manufacturing of sheetings. The process

is not much longer but skillful, and knowledgeable person is needed for

handling this process.

The process starts with dispersion kneeder. Here the type of rubber is

needed in its raw form, is mixed with different types of chemicals needed,

Such as :- Process Oil and Crump Powder. These are properly mixed

together into rubber lumps. Now, the rubber lumps got from the kneeder, are

mixed with the curing agents, different types of fillers and accelerators in the

2 roll Mixing Mill. Here, these are properly musticated together. During the

mixing of rubber, high heat is generated due to high stresses and roll speeds

involved. Thus cooling becomes necessary for which water is used. But it is

preferable to cut off the water-cooling process during the initial stage prior

to the addition of carbon black and start it when the mill temperature crosses

70c-80c. This is so because for carbon black, mixing and dispersion with

the rubber lumps is quicker and easier if the mill temperature at that time is

about 80c. The reason for adding different types of fillers, different types of

chemicals, process oil and clay to the rubbers lumps is to get perfectly

required type of rubber compound which suits the finished products.

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From the mixing mill the rubber compound are obtained in the form of

unvulcanised sheet. The uneven sides of this sheet are cut on the sheeting

table and the sheet is given an even shape. Then the sheet is placed on the

weighing machine and its weight is decided according to its thickness and

gravity.

The unvulcanised sheet is than placed on the frames of the thickness

and the size required. Then these frames are fixed in a machine named

Hydraulic Press. With the help of this machine, rubber sheets with smooth

and glossy or rough surfaces both can be obtained. This press can

manufacture all kinds of conveyor rubber belts with or without ply of cotton

or nylon.

The sheet is to be baked in the press for the time limit, which is

decided according to the thickness and gravity of the sheet to be got, and is

manually set. A lot of heat is generated during this process. So here also

cooling becomes necessary which is done by water.

The sheet obtained after baking and vulcanization from the press is

known as Vulcanized Sheet. When the sheet is obtained from the press, it is

very hot and so is cooled by chemically treated water for the glossy shining.

Than, after the sheet is completely cold, a checking is done if it has any

defects. If it has sum minor defects like flash and spews, they are usually

removed by using knives or scissors. This removal of extraneous matter by

hand is particularly useful when the products have complex configuration.

But if the sheet has some major and uncorrectable defects, which are very

rare, then the sheet is kept as wastage.

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To make the sheetings smooth, they use different kinds of oil during the

process. Thus in this way from the above long procedure they make their

product. After this process being over, they cut the sheeting in particular size

& shape. Such kinds of rubber sheetings are used at different places as a

container,or for the Packing purpose.

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MANUFACTURING PRODUCTS

Boron Rubbers India. Is producing rubber sheets at industries as

well as NEUTRON SHIELDING PRODUCTS, GAMMA RAY

SHIELDING PRODUCTS, MAGNETIC FLUID PRODUCTS.

There are so many types of product, which are produced by company

Following products are manufactured at the company.

Gasket Rubber Packing Sheeting

Neoprene Rubber Packing Sheeting

Nitrile Rubber Packing Sheeting

EPDM Rubber Packing Sheeting

Specialty Rubber Packing Sheeting

Rubber Matting

Rubberized Fabrics

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http://www.boronrubbersindia.com/rubber/gasket.htmhttp://www.boronrubbersindia.com/rubber/neoprene.htmhttp://www.boronrubbersindia.com/rubber/nitrile.htmhttp://www.boronrubbersindia.com/rubber/epdm.htmhttp://www.boronrubbersindia.com/rubber/speciality.htmhttp://www.boronrubbersindia.com/rubber/mattings.htmhttp://www.boronrubbersindia.com/rubber/fabrics.htmhttp://www.boronrubbersindia.com/rubber/gasket.htmhttp://www.boronrubbersindia.com/rubber/neoprene.htmhttp://www.boronrubbersindia.com/rubber/nitrile.htmhttp://www.boronrubbersindia.com/rubber/epdm.htmhttp://www.boronrubbersindia.com/rubber/speciality.htmhttp://www.boronrubbersindia.com/rubber/mattings.htmhttp://www.boronrubbersindia.com/rubber/fabrics.htm


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RAW MATERIAL FOR THE UNIT

The main raw materials for the product are:

Raw rubber or synthetic rubber,

Reclaim rubber,

Natural rubber,

Crump powder,

Whitening powder,

Carbon,

Different oil filters for finishing and make the sheets smooth,

Other chemicals such as:

Zinc oxide,

Sulphur,

China-clay,

Colour,

Other vulcanizing agents etc.

For making the different size of the product they are using. The

above raw materials in particular contain.

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USES OF THE PRODUCT

Boron Rubbers India is a manufactures of different type of Rubber

Packing Sheeting like Gasket Rubber Packing Sheeting, Natural / SBRRubber Packing Sheeting, Neoprene Rubber Packing Sheeting, EPDM

Rubber Packing Sheeting, Nitrile Rubber Packing Sheeting and Specialty

Rubber Packing Sheeting.

Boron Rubber India is a manufactures of Radiation shielding

materials for Neutron and Gamma Rays, which are widely use for

radiation protector, detection & analysis purpose in power, industrial,

medical & research organization.

The sheetings are useful for such type of machinery, which are use

for- Anti-vibration surface packing, Anti-skid electrical matings, designer

sheet for flooring chemical plant. Mainly the products are used in

manufacturing of radiation rubber sheeting.

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ORGANIZATION STRUCTURE

The organization structure helps to manage and control the activity of

the firm. The organization structure is a body and formulation of employeeswork and management handled them.

The Organization Structure of Boron Rubbers India. is as under:-

PARTNER

ADMINISTRATOR OFFICE

(OFFICE ASSISTANT,ETC.)

ADMINISTRATOR OF PRODUCTION DEPARTMENT

(SUPERVISOR,ASSISTANT SUPERVISOR)

WORKER

Skilled Semi skilled Un - skilled

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TIME KEEPING SYSTEM

Time is an important and valuable element factor in an organization.

Boron Rubbers India. is a more time conscious. Time keeping system

followed by Boron Rubbers India. is as under :

The working hours of the industry is 9:00 A.M to 5:30 P.M it means

the workers have to work 8 hours and 30 minutes per day.

For the lunch the firm gives half an hour to the employer. The Boron

Rubbers is very punctuate about the time keeping system.

Thus time management is a most important characteristic of an

industry to manage employees activity.

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EMPLOYEES SERVICES AND BENEFITS

Boron Rubbers India. is not only profit oriented but it also takes care

about its employees satisfaction. It takes care its employees as a family

member. To increase the efficiency of employees, Boron Rubbers India.

encourages the employee to work with enthusiastic by providing such a

facility.

*Uniform facility :-

The firm provides uniforms to the worker. They give hand gloves,mask.

*Bonus :-

Boron Rubbers India. provides bonus facility to its employees on the

Diwali and on other festival.

*Provident fund :-

Company provides provident funds to every employee.

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CONTRIBUTION OF THE UNIT TO THE INDUSTRY

The unit plays a very important role about their industrial relations at

the field of business. Now a days for being successful in business a good orhealthy relations should be there with your customers, competitors and

other neighbour industries situated in your area. The unit takes the

following points

For developing their relations.

It creates a good industrial relationship for the development of marketing

channels.

The unit takes an active part in industrial association, and also taking

interest while taking any decision, or discussing any important matter.

Moreover the unit also tries to supply the best quality rubber to the

industry, it also provides employment facilities thus reducing the

unemployment rate.

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INTRODUCTION

Personnel department is the heart of the any organization. We can

increase productivity and efficiency through care of worker. Any activitycannot be performed in the absence of this manpower.

Personnel management means to manage people both as individuals as

well as group at work place, personal management is known besides

Personnel administration Labour relation Labour management etc.

As the term implies personnel management is the management of human

resources in an origin.

Personnel management takes all activities that are concerned with

human as well as material in the organization.

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ORGANISATION OF PERSONNEL DEPARTMENT

Organization means co-ordination of people. It is a way to describing

employees authority chart. It gives much information to its employee.

In Boron Rubbers India. organization structure of personnel

department is clear in communication from top to the bottom.

The structure is given below:-

PARTNER

ADMINISTRATOR OFFICE

(ACCOUNTANT, OFFICE ASSISTANT, ETC.)

ADMINISTRATOR OF PRODUCTION DEPARTMENT

(SUPERVISOR,ASSISTANT SUPERVISOR)

WORKER

From the above chart we can say that Boron Rubbers India. has line

and staff management. It means that Partner who had top authority of

unit, who is liable to handle and management of this department. All staff

have to reported to them.

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FUNCTION OF PERSONNEL DEPARTMENT

All those activities undertaken by the personnel management, which

are concerned with human element as well as with material element in theorganization, are known as function of personnel management. The major

function undertaken by Boron Rubbers India., is state and explain as

below.

RECRUITMENT :-

Recruitment is the preliminary duty of the personnel

department. It is nothing but a process of searching prospective

candidates and encouraging them to apply in a company. Boron Rubbers

India., recruitment is mostly depends upon the advertisement and

employment exchange. Generally there are two source of recruitment.

Internal sources

External sources

Internal sources

Promotion

Demotion

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External sources

Advertisement

Employment agencies

Employee recommendation

Leasing

* Boron Rubbers India. are using sources of recruitment are as under :

Advertisement :-

As and when company want to recruit personnel they give

advertisement, with total information which is required.

Selection :-

Selection is a very important function of personnel department. It

is a process of offering job to the one or more proper candidate from all

those who have applied for service.

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In selection of person in Boron Rubbers India. the first need of

person is he is an honest person because there is A man is first not work

is first honest because if he is knowledgeable and honest person then the

interference between person to person is grow. The selection method of

Boron Rubbers India., is prescribed as under :

Collection of application

Personal interview

Sending and offer

Appointment

* Induction :-

In induction selected person is informed about companies plan,

policy, rules and regulation. They also give information about history and

objective or company to the selected person.

Boron Rubbers India. the employees are induced after they are

appointed. They are familiar with organization setup, safety, hazards and

safety equipment. Boron Rubbers India. is very famous for its homely

environment. Everybody work together look like family so there is not a

single problem.

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JOB DESCRIPTION

Job description is an important document, which is basically

descriptive nature and contains statement of job analysis. It provides both

organization in formation such as what the work is? When to work ?

Where to work? Etc. it defines the scope of the job in the organization. It

provides a realistic basis for the selection of managerial personnel. Job

description is perfectly and properly needed in the organization. Job

description deciles job not job holder. Thus it becomes a vehicle for

organization change and improvement

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WAGE AND SALARY ADMINISTRATION

Wages in the widest sense means an economical compensating

paid by the employer under some contract to his worker for the servicesrender by them and salary means economical compensation for his staff.

In Boron Rubbers India wages and salaries are distributed on the

7th of each month for worker and staff member. It is given in cash to

employees. The employee can apply for all advances on the proceeding

month.

Salary is calculated by the personnel department, in Boron Rubbers

India. They collect data, which are require for determine the amount of

salary and wages. They prepare wages as per wages inventory system. They

collect data which are require for determine the amount of time keeping

card, P.F., E.S.I.C. they calculate this entire amount and prepare one chart

for paid on which the all items regarding salary and wages are describe.

From all this the company deduct the P.F.(Provident Fund),

E.S.I.C. scheme and if the employee has taken a loan than the installation for

loans.

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WORKING OF E.S.I.C. SCHEME

The full name of E.S.I.C. scheme is that Employee State Insurance

Corporation. This scheme is totally for the benefit of the employee underworkman compensation act 1948. Under this scheme employee has to

contribute some amount and some amount has to be contributed by the

companies in which there are tem workers.

Under this scheme company deduct as per their rules and

regulation. Under this scheme employee get the following advantages.

Medical benefit for employee and family members. It has four

hospitals at Bhavnagar.

If employee have any injury while working in the company

and he has to remain absent in the company, E.S.I.C. gives

him 75% salary for leave.

In the case of the death of the employees his family member

yet compensation and pension.

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POVIDENT FUND SCHEME

The full name of P.F. is Provident Fund. It is applicable to those

companies, which has more than 20 employee. The government hasprescribed minimum 12% of the salary for provident fund scheme.

Company has to send a yearly report to Ahmedabad a regional office

is of provident fund. From this amount 8.33% is for pension fund and

remaining 3.67% as a payment in cash at a time of retirement.

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PERSONNEL RECORDS

A record piece of writing or chart which provides ready

information and which preserves evidence for future use of reference.

Personnel records are very important thing, which includes name,

address, date of birth, date of appointment, educational qualification,

performance, knowledge, hobbies, etc. of each employee. There is a separate

file for each employee in Boron Rubbers India for personnel records of each

employee in the organization.

From the personnel records we can come to know all the

information of employees. Personnel records should be maintained to have

well-organized bio-data of employees and prospective candidates.

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CONCLUSION

After taking a training in personnel department, I would like to

conclude that there is a very good relation between employee and employersin Boron Rubbers India with the help of following matter we can understand

the personnel department, in shortly way.

Boron Rubbers India has a large personnel department.

Company gives the preference to recruit the employee from internal

sources.

Boron Rubbers India give laid full emphasis on training.

E.S.I.C and P.F. scheme working very well in the company.

There is no major dispute in the company.

Company keeps the personnel reports of the employees.

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MARKETING DEPARTMENT

SR.NO .

TITLE PAGENO .

1 INTRODUCTION 37

2 PRODUCT PLANNING 38

3 MARKET SEGMENTATION 40

4 PRODUCT LINE AND PRODUCT MIX 42

5 PRICING POLICY 44

6 CHANNEL OF DISTRIBUTION 45

7 SALES PROMOTION ADVERTISING 47

8 ADVERTISING 48

9 MARKET RESEARCH 49

10 CONCLUSION 50

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INTRODUCTION

Marketing is defined as the key to achieving organization goals

consists in determining the needs & wants of target market & delivering &the desired satisfaction more affectively & efficiently than competitors.

Marketing is a creative essential function of management. It plays

significant role in the survival and success of any business. It is one of the

effective ways to increase the companys sale. It is a BACKBONE OF THE

COMPANY. The recognition stimulation and satisfaction of demand are

three function of marketing.

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1. Long Range Planning :-

It includes planning over a period of 3 to 5 years. It is for the overall

department of organization.

2. Short Range Planning :-

It includes planning over a period of one month. As the planning is

made times it becomes more effective.

3. Annual Operation Planning :-

It includes yearly panning. It involves marketing production and

purchase function that are considered while setting up of AOP.

By the good planning strategy Boron Rubbers India has the following

advantages.

Availability of the product to the customer.

Good quality maintenance

Reducing cost of production

Minimum wastage of material

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MARKET SEGMENTATION

Market consists of buyers in one or more ways they may differ in their

wants, resources, location, buying attitude. Market segmentation means the

subdivision of market. It is the grouping of two or more consumer or service

in order that their grievance is better readdressed.

The market for the product of Boron Rubbers India is very

widespread. It covers almost various part of India. And company is already

exporting its product to other countries of world with such a widespread

market.

The firm has adopted the policy of segmenting the market on the basis

of following ways.

A. People Oriented View:

1. Geographical Basis: Geographically market can be divided in local,

urban, rural, regional, national, and international climate.

2. Demographic Basis: It depends on various factors like sex, size of

family, income, occupation, region, nationality, education, etc.

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PRODUCT LINE AND PRODUCT MIX

Product line:-

Product line refers to A groups of product that are closely

related because they satisfy a class of needs are used together and sold to

the same customers group is marketed to the same type of outlay.

Product mix:-

It is the area of marketing which study various decision

regretting the product has three-dimensional.

1. Width:-

It is total number of existing product line width of product mix

refers to how much different product line is the company carries.

2. Depth of Product:-

Depth of product mix refers to how many varieties are offered

by each product in the line Average number of product line.

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3. Consistency:-

Consistency of the product mixes refers how closely related for

various product line one and views production requirement, distribution

channels some other where.

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PRICING POLICY

Pricing policy is one of the most crucial decisions in marketing

management. Sales can be affected by price so company has to fix the pricevery systematic and with considering many factors.

Price may be defined as the value of product attributes expressed in

monitory term which consumer pays

Boron Rubbers India take into consideration the following factor

while calculating price

Price of raw material

Cost of production

Competitors price

Creditability in market

Wages and salary of employee

Advertising and promotional expense

Taxes

Government policy

Profit

Total price = Production cost + Administration cost + Taxes + Profit

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CHANNEL OF DISTRIBUTION

After production it is necessary to arrange a systematic channel to

reach the product to the customer. In the field of marketing, channel of

distribution indicates routes or pathway through which goods and services

move from producer to consumer. It attempts to Sub-divide the total

production of manufacture on a geographical basis to various specific

markets.

The unit Boron Rubbers India though, it has limited capital, usually

uses existing intermediaries. For designing the channel, they are keeping in

mind customers desired service output level. For their products Boron

Rubbers India used following channel of distribution:

CHANNEL OF DISTRIBUTION

BORON RUBBERS INDIA

DEALER

CUSTOMER

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For distribution of these channels they use to spread their channel in

the country. They try to distribute the channel in western, central, and other

part of India. The unit sometimes also supplies their products directly to their

actual user and other Industrial users like public sector, government sectors

and semi govt. department. In the smaller markets the firm might sale their

products directly to the retailers. In short, the manufacturers channel system

evolves in response to local opportunities and conditions.

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SALES PROMOTION

To increase the sales volume is also an important marketing goal,

when any company is facing some marketing problem like decreasing salesvalue, decreasing popularity for that purpose to increase the quick sale

promotion.

It is an important activity being performed by the marketing

department of Boron Rubbers India to increase the sales volume it uses some

good critical for sales promotion. Company is providing credit facility as per

keeping in mind that the customers business relation in past.

For the purpose of sale, sale promotion of Boron Rubbers India

provides services after sales, liberal payment term etc.

1. Service after Sales:-

To maintain the customers of the firm, after various incentives. If the

goods damaged the firm replace the goods after full inspection.

2. Liberal Payment:

In order to promote the sales company gives credit facility as decidedearlier.

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ADVERTISEMENT

Advertisement is one of the four major tools, companies use to direct

successive, communication to target buyers and public. Advertising may bedefined as any load for, of non personnel presentation and promotion of

ideas, goods or services by an identifies sponsor, organization obtain their

advertising through different medias.

Advertising is any paid form of non-perosnal presentation and

promotion of ideas, goods and services by an identifies sponsor.

In developing and advertising programmed marketing manager must

always start by identifying the target market and buyers motive. They also

keep in mind about mission, money, message, media, and measurement.

As far as Boron Rubbers India is concerned advertisement media used

by the Industry are as under:

1. Mostly by the Internet through advertisement.

2. Magazine (Rubber India) advertisement. In this magazine,

Contract is for 1 year and the fee is Rs.4000 per year.

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CONCLUSION

I would like to mention here following plus point in the marketing

department:

1. Boron Rubber India has wide domestic as well as international

market.

2. Boron Rubber India exports the products in many countries.

3. Boron Rubber India fixed the price as per material.

4. For sales promotion Boron Rubber India provides attractive facilities

to the customer.

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INTRODUCTION

Since the limitations of Barter System and introduction of currency

in the economy finance has served as the backbone for any economy.

In modern world no economic activity is possible without finance so

it can be regarded as the lifeblood of any business enterprise. Thus financial

management in this country has emerged as the most required in our

organization.

Financial Management means procurement and effective utilization

of funds. The decision regarding financing must be property taken by an

organization. It is said, Business takes money to make money. But if we

slightly change the quotation, then we can see the importance of financing

management in the following way:

Business takes money Manage the money than he can earn more, of the

money that he has taken.

So Financial Management is the operational activity of a business

that is responsible for obtaining and effectively utilizing the funds necessary

for efficient operation.

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DETAILS OF FINANCE DEPARTMENT

As we all know that finance department is the heart of any organization

as it circulates the finance whenever and wherever it is needed. Soappropriate organization structure should be developed keeping in mind the

size of the company and nature of it so that financial may be effectively

organized.

Top manager takes major decisions regarding financial management.

The Boron Rubbers India is a small-scale industry so the structure of finance

is different. Therefore managing director takes the finance department.

ORGANISATION STRUCTURE OF FINANCE DEPARTMENT:

Financial department is under direct control of managing director

himself. The other accounting data made by the computer accounting

system, they are making their financial accounts at Viresh Mehta &co.

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FINANCIAL PLANNING

Planning is very necessary for the smooth running of the business. Itis nothing but thinking before doing. In any area of decision you have to

predict future in advance and taking it into consideration. You have to plan

for future action.

Financial Management being one of the branches of management also

needed planning. Financial planning is necessary for the control of inflow

and out flow of cash so that necessary funds may be made available as and

when they are required. The highest earnings can be assured through sound

financial plans. Financial management is totally concerned with decision

making and major financial decisions are:

1. Investment Decision

2. Financing Decision

3. Dividend Decision

4. Liquidity Decision

All these above mentioned functions of finance need financial

planning.

The financial planning is very essential for the Boron Rubbers India

because it is related with working capital, short-term and long term assetmanagement, inventory management etc. Thus, they are making their

financial planning as per the requirement of capital.

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CAPITAL BUDGETING

The investment decisions of the firm are generally known as

capital budgeting. Capital budgeting is long term planning for making andfinancing proposed capital outlays.

The elements of capital budgeting are choice of assets and

analysis of risk and uncertainty. Here the firm make its budgeting of its

need as per the terms accepted by the unit and the top management.

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MANAGEMENT OF WORKING CAPITAL

There are two type of assets in each concern i.e. Fixed Assets &

Current Assets. Both type of assets are to be managed efficiently so as to

earn maximum profit with minimum possible investment. Funds invested in

working capital are most important as it makes the investment in fixed assets

worth by using it property. But it should be remembered that investment in

working capital has very low return so it should be adequate not more or

less. If there is excessive working capital then ideal working capital earns

nothing and if it is less than it may interrupt production process. So working

capital management should be handled properly.

The unit plans for its working capital as weekly bases. But if

there is no need for such short period they use to plan for monthly bases

also. Some part of its working capital is taken from bank, capital from its

own fund and book debts. The units financial administration makes thefinancial budget in four steps in a month. Which are:

1. Level of working capital,

2. Structural health,

3. Circulation and

4. Liquidity.

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The sources of working capital can be many but as per the units type they

accept it,

By issue of shares,

Loans from financing institutions,

Public deposits and floating of debentures,

Raising funds from internal financing.

The working capital is also depends upon nature of business,

production cycle, operating cycle, credit policy, growth and expansion, profit

level and level of taxes.

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general industrial project report

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