general assembly: pitches and presentations
Post on 14-Sep-2014
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DESCRIPTION
Knowing how to deliver great pitches and presentations is an essential skill to have for everyone. Few people are naturals, but pitching and presenting—communicating what is important and compelling about your business—is an art and science that can be learned and practiced. This session was delivered at General Assembly in London.TRANSCRIPT
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PITCHES &PRESENTATIONS
PITCHES & PRESENTATIONS
WE’RE ALL IN THE BUSINESS OF MOVING
@SFAGENCY
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PITCHES &PRESENTATIONS
LET”SGETMOVING
7:00 - 7:30 RAPID FIRE PITCHES
7:30 - 8:00 KEY INGREDIENTS
8:00 - 8:15 OPEN PITCH SURGERY
8:15 - CLOSE PITCH PERFECT
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
YOU YOU KNOWTHINK
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PITCHES &PRESENTATIONS
SELL
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PITCHES &PRESENTATIONS
SELLMOVE
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PITCHES &PRESENTATIONS
SELLMOVE
MAKE PEOPLE WANT THINGS
MAKE THINGS PEOPLE WANT
VS.
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
1. WHO?
2. WHAT?
3. WHY?
4. INVITE..
INGREDIENTS
4
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PITCHES &PRESENTATIONS
WHO?
.
.
1
WHAT’S YOUR NAME
WHAT DO YOU DO THAT’S SPECIAL
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PITCHES &PRESENTATIONS
WHAT?
.
.
2
WHAT’S YOUR BUSINESS IDEA
WHAT UNMET NEED HAVE YOU IDENTIFIED?
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PITCHES &PRESENTATIONS
WHY?
.
.
3
WHY IS YOUR BUSINESS IDEA VALUABLE
EXPLAIN HOW YOU WILL SERVE THE UNMET NEED& WHY YOUR TEAM IS THE RIGHT ONE FOR THE JOB
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PITCHES &PRESENTATIONS
INVITE...
.
.
4
ARTICULATE YOUR PLANS FOR GROWTH
CLEARLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU
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PITCHES &PRESENTATIONS
START WITH THE END.
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PITCHES &PRESENTATIONS
1. LOGIC
2. CHARACTER
3. EMOTION
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PITCHES &PRESENTATIONS
THIS IS FUNCTIONAL YET SAFE
I AM THE HUMBLE INVENTOR
WOW, CAN YOU SEE THE POSSIBILITIES!
LOGIC
CHARACTER
EMOTION
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A-TEAM ME
BRIGHTIDEA
WE
TRACK RECORD
PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
ATTRACTION AUTHENTICITY
RESEARCH RELEVANCE
PASSIONPURPOSE
THE RIGHTSTUFF
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PITCHES &PRESENTATIONS
DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT..
PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT..
LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.
GIVE &GET
REALLY
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PITCHES &PRESENTATIONS
CONVERSATIONS>RELATIONSHIPS>TRANSACTIONS.
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW
DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA
NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN
HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY
DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO
DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.
ONCE UPON A TIME
EVERY DAY
ONE DAY
BECAUSE OF THAT
BECAUSE OF THAT
UNTIL FINALLY
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PITCHES &PRESENTATIONS
THETWITPITCH
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PITCHES &PRESENTATIONS
UBERconnecting you and a driver with the tap of a button
HAILOlike UBER but just for cabs
LYFTlike UBER but drivers aren’t professional
SIDECARlike UBER but fares are dontations and driversaren’t professionals - aka car sharing
SWIFTOcompany pitch: “Uber for dog walking”
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
“YOU HAVE TO LEARN THE RULESOF THE GAME..
AND THEN YOUHAVE TO PLAYBETTER THANANYONE ELSE.”
-ALBERT EINSTEIN
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PITCHES &PRESENTATIONS
OLD SCHOOL SELLING
NEW SCHOOL SELLINGVS
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PITCHES &PRESENTATIONS
OLD SCHOOL SELLING NEW SCHOOL SELLING
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PITCHES &PRESENTATIONS
ENTERTAIN
EDUCATE
ENGAGE
MIX N’MATCH
PERSONAL AND RELEVANT
CHARM THEIR PANTS OFF
THROUGH STORYTELLING
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PITCHES &PRESENTATIONS
ESCALATORSELEVATORSDARKNESSDRIVINGDOGSLONELINESSFLYINGDEATHSICKNESSDEEP WATERFINANCIAL PROBLEMSINSECTSHEIGHTSPUBLIC SPEAKING
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PITCHES &PRESENTATIONS
FRAME SHAPE
SELLVALIDATE
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
ARTOF THE POSSIBLE
{
SCIENCE OF THE PLAUSIBLE
POLITICS OF THE ACHIEBABLE
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
JUSTSOMETIPS
IT’S ABOUT THEM NOT YOU
CLARITY WINS
BE CONSCIOUS OF BODY LANGUAGE
DON’T FORGET TO MAKE THE ASK
PRACTICE
BE YOURSELF
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PITCHES &PRESENTATIONS
“THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA..
THE PURPOSE ISTO OFFER SOMETHINGSO COMPELLING THAT IT BEGINS A CONVERSATION..
BRINGING THATOTHER PERSON IN AS A PARTICIPANT& EVENTUALLY ARRIVING AT AN OUTCOME THAT..
APPEALS TO BOTHOF YOU.”
-DANIEL PINK
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
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PITCHES &PRESENTATIONS
PRESENTATIONS & BODY LANGUAGEBUSINESSBALLS.COM
HBS ELEVATOR PITCH BUILDERALUMNI.HBS.EDU/CAREERS/PITCH
THIS PRESENTATION ONLINESLIDESHARE.NET/JONASALTMAN
[email protected]@SFAGENCY
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PITCHES &PRESENTATIONS