strong pitches
TRANSCRIPT
PITCHING IS A SKILL
ATTENTION
TWO MANY BRAINS
LIZARD
MID
NEO CORTEX
LIZARD
MID
NEO CORTEX
90% FILTER = BORING, DANGEROUS, COMPLICATED
CROSSING THE CHASM
NON THREATENING
PLEASANTLYNOVEL
BORED
CONFUSED
THREATENED
FRAMES - DEATHMATCH
SET THE FRAME – WIN THE GAME
POWER
! < >
PRIZE
>>
TIME
!
ANALYST BriefYouTime pressureRiskTensionConsequences…
STATUS
5 minutes
INTRO – 20s
EDUCATIONAL, HOME RUN, EXPERT
IDEA 60s
PROBLEM, TIMING {So, Ec, Te}
Target Customer, Competition,10x Benefits,
SOLUTION 60s
Unit EngineCompetitionSecret Sauce
INSIGHT 120s
IntriguePrize
Withdraw
Offer 30s
Q&A
Come prepared with 20 answers
Take hostile questions off-line
The 99.99% answer - conversation
Be Miss Universe
Highlight your second USP
