general assembly 6-hour ux design hackathon

My Beats

Problem Personas User Journey Conclusion Solutions

The Problem

Challenge: Music + Easier way to source

Our Interpretation of the Challenge:

People want even more personalized, curated music recommendations but current discovery tools have limited effectiveness.


Spotify’s Current Recommend Tools

*we also analyzed Pandora, Grooveshark, Rdio, Songza, and other recommendation engines

Discovery

Radio

Browse Plug-ins

Social


Radio


Browse


Social


Discover


Our Solution: Spotify 2.0

Give users ULTIMATE customization power

=> Replace “Discover” with “My Beats”


Website & Mobile

Mobile first:

62% of adults 25-34 own smartphone 54% of 18-24 & 35-44 year olds own smartphone 63% listen to music on smartphones


College

Adoption curve: FAST Age: 21 Gender: Male Profession: College student Income: Medium Interests: sports, music, technology Digital interactions: Facebook, Twitter, Instagram, Forums Physical interactions: going to movies, restaurants, conferences and meetups Music interests: concerts, live music, Spotify premium user, music discovery


Teenager

Adoption curve: FAST Age: 15 Gender: Female Profession: High school student Income: Low Interests: music, cheerleading, social life Digital interactions: Instagram, Pinterest, Snapchat, Tinder Physical interactions: shopping, going out, Music interests: concerts, music discovery, festivals


Young Adult

Adoption curve: FAST Age: 28 Gender: Female Profession: Digital Media Marketing Mngr Income: Medium High Interests: music, foodie, traveling Digital interactions: Yelp, Twitter, Pinterest, Instagram Physical interactions: out to bars, long work days, social gatherings Music interests: live music, music discovery, blog


User Journey

Open Spotify

Go to “My Beats”

Input relevant categories

Save the search

Click to generate a

song

Slide the importance


Initial design mock-ups


Solutions

PDF


Personalized, customized song recommendations easily obatined from

web and mobile

My Beats

My Stations +

Get started by creating a new station.

Rolling Stones Station

MOOD

ACTIVITY

ARTIST

GENRE

SONG


MOOD

HAPPY

SAD

RELAXED

ANGRY

Set Ratio

25%


HAPPY25%

ACTIVITY

ARTIST

GENRE

SONG

My Stations +

NameFunny, Running, Rolling Stones

Yippee stationFunny, Running, Rolling Stones





COUNTRY, JAZZ...

RUNNING

JAY-Z

HAPPY

25%

25%

25%

25%


ARTIST

Set Ratio

25%

Rolling Sto

Rolling Stones

Rolling Thunder

Rolling Stones StationX

general assembly 6-hour ux design hackathon

Design