genelco software solutions © 2007 ibm corporation “innovations in action” awards

Genelco Software Solutions

© 2007 IBM Corporation

“Innovations In Action” Awards


© 2007 IBM Corporation2 Innovation In Action Award Winnersl Driving Innovation Together


Recognizing

Imagination

Insight

Leadership




Celebrating the Successes of Five CLIENT Innovators



“Innovations In Action” Award Winner – AGIA

Business Challenge Select qualified client prospects based on specific criteria eliminating manual

selection process and shrinking time to offer

“DRMS” Module Is Enhanced! Defined marketing projects ahead of time with billing type, mode, modal period date

ranges, project priorities and specific rules for promotion selections Allowed for one promo code to support multiple upgrade scenarios Offered real-time selection of the most appropriate offer for each insured being billed

Innovation Outcome Higher % of insureds are receiving offers to upgrade Higher rate of return on the upgrade offers made to insureds Renewal bills issued sooner due to elimination of review by Marketing Database marketing personnel freed up to focus on acquisition marketing efforts Reduced programmer time – less selection process issues.



“Innovations In Action” Award Winner – Funeral Directors Life Insurance Company

Business Challenge Streamline premium payment processing to achieve a reduction in overhead

E-Payment Is Introduced Utilized various technologies such as handwriting recognition and imaging for

remittance processing Created electronic files and images of remittance items Uploaded to Genelco Life+ and applied automatically

Innovation Outcome More accurate processing Higher efficiency Faster through-put Substantially reduced overhead!



“Innovations In Action” Award Winner – Allstate Workplace Division

Business Challenge Customer Call Center needed a faster and easier way to access claims data when

handling claim related calls

“ClaimBrain” Concept is Born! Minimize number of Genelco Claims+ inquiry screens from 51 to 9 tabs Optimize navigation & organize data Do it fast, cost-effectively, and with minimum impact to the system

Innovation Outcome From concept to production implementation in 5 months Utilizing LegaSuite® GUI from Seagull Software Dramatically increased call handling productivity, decreased call handling times, and

improved on-client satisfaction!



“Innovations In Action” Award Winner – Sagicor Life Insurance Company

Business Challenge Implement a Business Process Management (BPM) solution to allow the company to

become more efficient as it develops its New Business strategy

Business Process Management (BPM) is Embraced! Enabled the direct control & management of operational processes in near real time

Included business managers and process owners to better meet today’s business cycle time needs and enable more agility

Innovation Outcome Process work more quickly and with more accuracy

Distribute work electronically

Improve staff productivity and reduce staff increases

Automate processes and decisions!



“Innovations In Action” Award Winner – US HEALTH Group

Business Challenge Sales agents need a reliable and accurate way to electronically transmit

insurance applications to the home office Yet many productive agents are not technology savvy, and are resistant to

technology based solutions

E Pen Writes Business! How about an automated solution for digitizing hand-written applications? That utilizes a conventional looking pen that is really a sophisticated wireless

device with upload capability directly to USHG’s policy issue system?

Innovation Outcome The E-Pen implementation at USHG meets the challenges! Provides ease of use and accurate electronic integration to policy issue Improves accuracy and greatly reduced time and expense for policy

application; wide adoption of technology by sales agents.



“Innovation In Action” Awards

Congratulations to the winners!

genelco software solutions © 2007 ibm corporation “innovations in action” awards

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