© 2014 ibm corporation ict innovations for msmes lope doromal jr. chief technologist, ibm...

© 2014 IBM Corporation

ICT Innovations for MSMEs

Lope Doromal Jr.Chief Technologist, IBM Philippines

© 2014 IBM Corporation2

Who are the Millennials?While generational stereotypes are too broad to be useful, it's hard to deny that Millennials are bringing different tools, practices and expectations to the workplace.

Call them Millennials, Gen Y, or Net Gen – the last generation to play on the streets and the first to play online. They grew up with computers, the Internet, mobile phones and tablets. And now they are changing the face of the marketplace.


Market


Social, Mobile and Security are empowering people with knowledge, enriching them through networks and changing expectations

70%of Boomers agree

84%of Millennials say social anduser generated content has an influence on what they buy

Rapidly growing mobile technology and social business are giving birth to a new category of IT services and capabilities, aimed at engagement with increasingly empowered individuals

5 minutesthe response time usersexpect from a companyonce they have contactedit via social media 84%of smartphone userscheck an app as soonas they wake up 80%of individuals are willing totrade their information fora personalized offering 2/3of US adults say they wouldnot return to a business thatlost their personal, confidentialinformation


The emergence of cloud is transforming IT and business processes into digital services

The information technology infrastructure of the world is being transformed by the emergenceof cloud computing – that is, the delivery of IT and business processes as digital services

1/4of the world’s applications will be available in the cloud by 2016

72%of developers already report that cloud-based services or APIs are part of the applications they are designing

85%of new software is nowbeing built for the cloud


Data is becoming the world’s new natural resource

80%of the world’s data is unstructured: audio, video, social media. All represent new areas to mine insights.

1 trillionconnected objects and devices onthe planet generating data by 2015

2.5 billiongigabytes of data generated every day

Today, every discussion about changes in business, society and technology must begin with data. In its exponentially increasing volume, velocity and variety, data is becoming a new natural resource. Data promises to be for the 21st century what steam power was for the 18th, electricity for the 19th and hydrocarbons for the 20th century.


These shifts create the opportunity for SMEs to build a competitive advantage, transform their business model and engage key audiences

Trend Leaders of SMEs will:

A systematic approach to engagement is now required

Use mobile and social to increase speed and responsiveness – and meet customers, partners and employees where they are Want to personalize every meaningful transaction Need to earn continously the right to serve customers – which demands privacy, security and trust

Cloud demands – and enables – new business models

Use cloud to reinvent core business processes and to innovate Integrate public and private clouds with back-end systems to create hyprid environments that optimize their infrastructure Manage cloud environments with the same rigor as an on-premises data center

Data is the new basis of competitive advantage

Drive business outcomes by applying more sophisticated analytics to more disparate data sources across their organization Capture the time value of data by developing “speed of insight” and “speed of action” as core differentiators Change the game in their industry with cognitive capability


Everything From This 1991 Radio Shack Ad You Can Now Do With Your Phone.Steve Cichon. The Huffington Post. 01/16/2014http://www.huffingtonpost.com/steve-cichon/radio-shack-ad_b_4612973.html

All weather personal stereo, $11.88. AM/FM clock radio, $13.88. In-Ear Stereo Phones, $7.88. Microthin calculator, $4.88. Tandy 1000 TL/3, $1599. VHS Camcorder, $799. Mobile Cellular Telephone, $199. Mobile CB, $49.95. 20-Memory Speed-Dial phone, $29.95. Deluxe Portable CD Player, $159.95. 10-Channel Desktop Scanner, $99.55. Easiest-to-Use Phone Answerer, $49.95. Handheld Cassette Tape Recorder, $29.95. BONUS REPLACEMENT: It's not an item for sale, but at the bottom of the ad, you're instructed to 'check your phone book for the Radio Shack Store nearest you.' Do you even know how to use a phone book?

You'd have spent $3,054.82 in 1991 to buy all the stuff in this ad that you can now do with your phone. That amount is roughly equivalent to about $5,100 in 2012 dollars.


2005

http://www.mulinblog.com/


Daily Distribution of Screen Minutes Across Countries


Social Media Analytics Identifies Millennial Social Segments

Brand Enthusiast

Retailers and fashion style dominates their conversations

Retailer 1 is discussed the most

Share most via Twitter 49% of the population

Value conscious; lives on a budget

Finds and shares great deals Finds great value at Retailers

4 & 5 18% of the population

Savvy Shopper

Cluster 1

Cluster 3

Vocal multi-style Girly Girl Always out and about doing

what she likes Finds what she likes at

Retailer 2 and Retailer 1 8% of the population

Cluster 5

Everywhere Butterfly

Share! Share! Share! Blogs about everything

fashion Sophisticated and preppy

styles 1% of the population

Lady Candid

Cluster 2

Constantly looking for the best deals

Vocal about everyday needs and style

Hobbies reflect what she values most

0.3% of the population

Coupon Lover

Cluster 4

Engages in sporty and active lifestyle

Young professional value shopper

Fashion style matches sporty lifestyle

13% of the population

Fashion on a Dime

Cluster 6

High Fashion Connoisseur

High fashion and sophisticated styles

Prefers high-end retailers Jetsetter to the core 11% of the population

Cluster 7

IBM Solution Capabilities & Use Case


Millennial Social Segments have unique distributions across geographies

Brand Enthusiasts

Brand Enthusiasts

Brand Enthusiasts

Brand Enthusiasts


What is Cloud Computing?

http://en.wikipedia.org/wiki/Cloud_computinghttp://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).

Essential Characteristics: On-demand self-service Broad network access Resource pooling Rapid elasticity Measured service


Software-as-a-Service (SaaS)


Infrastructure-as-a-Service (SaaS)

Data Center & Pods•Standardized, modular hardware configs

• Lower inventory carrying costs• Maximize asset utilization & profitability• Increase provisioning flexibility• Simplify capacity management

•Globally consistent service portfolio

Triple Network – Scaleout Performance•Proprietary network architecture•Pod design allows customers grow to across multiple racks or rows in the same layer 2/3 domain as needed.

SoftLayer Infrastructure Management System•Bare metal & virtual server provisioning•Integrated BSS/OSS•Comprehensive network management

Ultimate Security Standards• Ultra-secured Network Access• Full firewall & anti-virus protection


BlueMix: A Development Environment for the Cloud

Run Your AppsThe developer can chose any language runtime or bring their own. Just upload your code and go.

DevOpsDevelopment, monitoring, deployment and logging tools allow the developer to run the entire application

APIs and ServicesA catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.

Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Built on IBM SoftLayerRuns automatically on top of IBM’s leading infrastructure as a service. No need to worry about provisioning or managing infrastructure.

Platform-as-a-Service (PaaS)


Platform-as-a-Service (PaaS) BlueMix: A Development Environment for the Cloud


IBM teamed with the IFC to create the SME Toolkit – resources to help SMB leaders start and grow their business

www.smetoolkit.org

SME Toolkit

An IBM powered resource library with 5000+ expert how-to articles, tools, and templates

Topics range from marketing to HR, technology to financing

Over 5 million small businesses users each year across 30 localized sites in 18 lanugages.

A multimillion dollar investment by IBM to serve the SMB community and ecosystem

International Finance Corporation (IFC) is a subsidiary of the World Bank that mobilizes financial markets to provide small business financing


© Copyright IBM Corporation 2014. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

© 2014 ibm corporation ict innovations for msmes lope doromal jr. chief technologist, ibm...

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