gen info. hotel history

8/3/2019 GEN INFO. Hotel History

1/14

The backbone of SM

Sol Meli Value

President

Gabriel Escarrer Juli

Co-Vicepresident

Sebastian Escarrer Jaume

Co-Vicepresident

Gabriel Escarrer Jaume


2/14

1956he great adventure begins

Aged only 21, Gabriel Escarrer Juli

sets off operations by renting his first

hotel: The Hotel Altair, in Palma de

Mallorca

T

History of the Company


3/14

Historyof the

Company

32 hotels from the Spanish chain HOTASA are

acquired

The company finds its place as the first large hotel

chain in Spain, a position which it still holds today

1984

Acquisition of HOTASA


4/14

The company begins to expand internationally with the opening of itsfirst hotel outside Spain Sol Bali (Indonesia)

1985

History

of the Company


5/14

Acquisition of Meli

The international expansion process

reached enormous heights in one ofits most highlighted moments, when it

acquired one of the most sought after

hotel chains in the world: Meli Hotels

1987

History of the Company


6/14

2000

Historyof the

Company

On 21st August 2000, Sol Melifinalized the acquisition of Tryp Hotels

Pushing it on to the list of the Top 10

leading hotel companies in the

world.


7/14

2000

Historyof the

Company

On 21st August 2000, Sol Melifinalized the acquisition of Tryp Hotels

Pushing it on to the list of the Top 10

leading hotel companies in the

world.


8/14

Sol Meli celebrates its 50 yearanniversary and creates and launches a

new brand ME

Sol Meli Vacation Club emerges as the

third line of business

2006

Historyof the

Company


9/14

2007

Sol Meli acquires GermanHotel company Innside

Premium Hotels

2007

Historyof the

Company

2007


10/14

2011

In 2011, the family company founded byGabriel Escarrer Juli in 1956 that fordecades was known as "Sol Meli" embarks

on a new journey under a name thatrepresents both its present and its future:Meli Hotels International".


11/14

Market Position

MORE THAN 300 HOTELS IN 4 CONTINENTS

NUMBER 1 In

Spain, LatinAmerica and

The Caribbean

NUMBER 3

Throughout Europe

LARGEST

company in theworld for vacation

hotels

NUMBER 12 in

the world hotelranking tables


12/14

Premium

4 5 Stars

3 4 Stars

Leisure BusinessBrand Segmentation


13/14

Urban Hotels and resorts 5 starGran Meli Hotels & Resorts are found in unique and

unbeatable locations. A combination of exclusivestandards fused with an Avant-Garde Flair air createunforgettable experiences for our guests.

Resorts 5 star All InclusiveAll inclusive luxury hotels recognised internationally with

great prestige which are situated in magnificent and exoticlocations integrated with nature

Urban Hotels and Resorts 4 star superiorME by Melia is a new concept for hotels where designed,international cuisine and cutting-edge music all have animportant role to play. Found in first class tourist hot spots, MeBy Meli invites you to experience unique sensations, takingyou further than your hotel room.

Urban Hotels and Resorts 4 star superior

Meli Hotels are located in major cities and touristdestinations worldwide. Meli combines Latin Passion withservice, adding a special touch of attention to style andinnovation. The mission of the brand is to delight its clients withfresh and new experiences by connecting with every one ofour five senses


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Urban Hotels 3 star

TRYP Hotels is the most dynamic and urban brand. City hotels locatedin all main cities, designed to offer comfort in practical surroundings.Geared towards urban tourism and business travel

Urban Hotels 4 star

The most modern methods of communication, a professional business

service, plus a short or long stay package designed to satisfy each

individual need of our clients

Resorts 3 star

Located in the principal tourist destinations of the Mediterranean and

the Caribbean, these hotels have comfortable rooms, a wide range ofrestaurants and bars, spectacular swimming pools and extensive

activities programs designed so that all our guests from the youngest

to the oldest - enjoy their leisure days to the maximum

gen info. hotel history

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