geda 567 effective communication
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GEDA 567 Effective Communication. Effective Communication in a Transparent World. Goals for Presentation. Educate you about the many communication challenges we face Create an understanding of the transparency movement and increasing accountability - PowerPoint PPT PresentationTRANSCRIPT
GEDA 567Effective Communication
Effective Communication in a Transparent World
Educate you about the many communication challenges we face
Create an understanding of the transparency movement and increasing accountability
Outline internal communication tips that will assist you moving forward
Outline external communication tips that will assist you when dealing with the news media
Goals for Presentation
Who do you communicate with
during the course of your work day?
What do you communicate?
Now think about how you receive communication
during the course of your day
Communication Overload!
Greater accountability
Transparency movement
Media hype
Changing public perceptions about education
What is changing in education?
Demand for improved test scores
Leaner budgets
Doing more with less
Greater Accountability
Allowing the public to have complete access inside your school/district
Opening yourselves up to the scrutiny of the general public/tax payers
What is Transparency in Education?
Media Scrutiny‣ School spending‣ Drop-out rates‣ Test scores‣ Weapons found ‣ in school‣ Sexual predators‣ Bomb threats‣ Background checks on staff (teachers, custodians, bus drivers, etc.)‣ School access‣ Teacher contracts/union activity
Changing public perceptions
about education
“We are not in Kansas anymore!”
How do you achieve Effective Communication in a
changing, more complex world?
Info source Transmitter Receiver Destination
Noise Source
Message
Message
How you communicate determines how the message will be delivered
How busy you are determines how the message will be received
Channel
Before you create the message:
‣ What are you trying to achieve?
‣ What are your goals?
‣ What is your communication strategy?
Effective Communication
Who are you communicating with?
‣ How wide is the gap between what you know and what they know?
Effective Communication
What is the best way to deliver the message?
‣ Email‣ Letter‣ Face to face in a meeting‣ Text message
Effective Communication
How do you know if your message is reaching your audience?
How do you know that they are fully understanding what you are communicating?
Effective Communication
Follow-up with your communication
‣ Face-to-face rounding
‣ Ask for a response from the recipient
‣ Surveys
Effective Communication
Communication problems that can lead to a breakdown in the process:
‣ Failing to understand a particular point of view
‣ Delivering information poorly
Verbal‣ Opportunity to ask questions‣ Opportunity to seek clarification‣ Two-way
Written‣ Minimizes any ambiguities‣ Can be saved for future reference
Methods of Communication
To be successful you need a combination of both!
Verbal and Written
‣ Is the information understood by the receiver?
‣ Did you reach the right person?
‣ Did the receiver follow-through if the communication required an action?
Challenges
Verbal Team meetings
Group meetings
One-on-one meetings
Voice mail box – listen only
Written Intranet
Memo
Newsletter
Summary sheets
Communication boards
Communication Methods
Communicate assertively without seeming pushy
Finesse touchy situations with tact and diplomacy
Listen!!!
Persuade others to your way of thinking and gain their cooperation
Be prepared to reach a compromise
Communicate with greater authority and credibility
Helpful Communication Tips
Always maintain composure with difficult people
Speak up confidently if you do not agree
Get to the point in all written communication
Follow-Up, follow-up, follow-up!
Helpful Communication Tips
Students/Parents/Community Leaders
‣ Open lines of communication
‣ Be factual and sincerely concerned
‣ Ease their situation by addressing logistical/other needs
External Audiences
Employees & School Board
‣ To extent incident know, talked about, consider holding meetings to brief employees/associates on status
‣ As statements given to media, share with employees/associates
‣ In a crisis, forward all media calls to designated person
Internal Audiences
Don’t lose sight of public's concern
‣ Credibility is your greatest asset
‣ Guard your reputation
‣ Underscore commitment to doing the right thing in all procedures, policies & practices
The Public’s Concerns?
Fast paced Constant deadlines Quick decisions with limited information Competitive – want to be #1! Hard news will always be first Accuracy matters Becoming more transparent Decisions are made by a small group of
people
Newsroom Culture
Two choices‣ Abdicate story and let critics tell it
‣ Engage media in hope of creating balance and perspective
Don’t assume that truth will triumph without you
Communication Strategy
Be prepared when the media call!