GE1127：Money and Art

Logo, brand & money Guan Lu(40057139)

What is a logo?

• A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.

--- American Marketing Association Dictionary

What is a brand?

• Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“

--- American Marketing Association Dictionary.

David Graeber states that Money can be seen as a store of value.

• How is brand & logo?• Can logo be seen as a store of a

certain brand’s value?

How much does a logo design cost?

How much does a logo value as it is just an image?

How much does a logo value when it represents a brand?

Format: • Art work & Essay WritingObjective:• To discuss about the relationship between

logo and brands. • To investigate the intrinsic value and extrinsic

value of the logo. Content:• To pattern several famous brands with paper

money and discuss about the value of logo.

Reference：• http://en.wikipedia.org/wiki/Logo• http://www.logotypes101.com/vector_log

os/popular.aspx• http://en.wikipedia.org/wiki/Brand• http://www.logodesignlove.com/