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GE1127:Money and Art
Logo, brand & money Guan Lu(40057139)
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What is a logo?
• A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.
--- American Marketing Association Dictionary
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What is a brand?
• Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“
--- American Marketing Association Dictionary.
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David Graeber states that Money can be seen as a store of value.
• How is brand & logo?• Can logo be seen as a store of a
certain brand’s value?
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How much does a logo design cost?
How much does a logo value as it is just an image?
How much does a logo value when it represents a brand?
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Format: • Art work & Essay WritingObjective:• To discuss about the relationship between
logo and brands. • To investigate the intrinsic value and extrinsic
value of the logo. Content:• To pattern several famous brands with paper
money and discuss about the value of logo.
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Reference:• http://en.wikipedia.org/wiki/Logo• http://www.logotypes101.com/vector_log
os/popular.aspx• http://en.wikipedia.org/wiki/Brand• http://www.logodesignlove.com/