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APPS AND GAMES IMPROVEMENT Playtes(ng:  how  to  prevent  failures  before  launch  

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APPS AND GAMES IMPROVEMENT

OUR  CLIENTS  

OUR  CLIENTS  

PRODUCT  QUALITY  

QUALITY  AND  EXPENSES  

DEVELOPMENT  EXPENSES  

QUALITY  AND  EXPENSES  

≠

HOW  can  you  measure  the    QUALITY  of  your  product?  

PRODUCT  QUALITY  

CHANNELS  FOR  GATHERING  DATA  

IMPORTANT!  

YOU  WILL  FIGURE    THIS  OUT  AFTER  THE  RELEASE  

IS  YOUR  PRODUCT  GOOD  ENOUGH?  

DEVELOPERS’  LIFE  

BRIILLIANT  IDEA  

BRILLIANT  IDEA!!!  

PLANNING  

DEVELOPMENT  TIME  <6  MONTHS  

BRILLIANT  IDEA  

DEVELOPMENT  TIME  

RELEASE  

Небольшие правки - это улучшение! FEEDBACK  AND  IMPROVEMENT  

BRILLIANT  IDEA  

DEVELOPMENT  TIME  

RELEASE  

REVISION  

ANALYSIS  

FEEDBACK  

IMPROVEMENT  

RELEASE>>>  TRAFFIC  ACQUISITION  

 FIRST  FEEDBACK>>>  REVISION  =  1-­‐2  MONTHS  

         

А мы точно ЭТО планировали? APPROACHING  VERSION  1.6.  

BRILLIANT  IDEA  

DEVELOPMENT  

RELEASE  

REVISION  

ANALYSIS  

FEEDBACK  

IMPROVEMENT  

TIME  SPENT  ON  REVISION  =  6  MONTHS    

А мы точно ЭТО планировали?

BRILLIANT  IDEA  

DEVELOPMENT  

RELEASE  

REVISION  

ANALYSIS  

FEEDBACK  

IMPROVEMENT  

TOTAL  TIME,  SPENT  OF  DEVELOPMENT=  1  YEAR  

APPROACHING  VERSION  1.6.    APPROACHING  VERSION  1.6.    

APPROACHING  VERSION  1.6.  

Как же так? DEVELOPING  IN  INFORMATION  VACUUM  

WHAT  SHOULD  I  DO?  

INFORMATION  VACUUM  

FEEDBACK  

DEVELOPMENT  6-­‐9  MONTHS  

REVISION  9-­‐12  MONTHS  

Как же так? GET  FEEDBACK  ASAP!  

INFORMATION  VACUUM  

FEEDBACK  

DEVELOPMENT  6-­‐9  MONTHS  

REVISION  9-­‐12  MONTHS  GET  FEEDBACK  

 ASAP  and  DIRECTLY!  

Как же так? GET  FEEDBACK  ASAP!  

DEVELOPMENT  

FEEDBACK  

VERSION  1.6  –  IN  6-­‐9  MONTHS!  AS  LONG  AS  YOU  PLAYTEST  YOUR  PRODUCT  

WHAT  IS  PLAYTESТ?  

PLAYTEST.  DEFINITION  

ANALYTICS  

What  about  analy(cs?  

ANALYTICS  +  PLAYTEST  

WHO  ARE  PLAYTESTERS?  

Playtesters?  Who  are  they?  

Playtesters  и  QA  testers  solve  DIFFERENT  issues  

WHO  ARE  PLAYTESTERS?  

Playtesters  и  QA  testers  solve  DIFFERENT  issues  

10  AMENDMENTS  

+25% -40%

10  “AMMENDMENTS”  

OF  

PLAYTEST  

1st  amendment  

+25% -35% -40%

1.  Find  the  correct  target  

audience  

2nd  amendment  

+25% -35% -40%

2.  Observe  and  make  notes      

3rd  amendment  

+25% -35% -40%

3.Target  audience  should  come  

out  of  interest  

4th  amendment  

+25% -35% -40%

4.  Iden(fy  the  goal  of  the  

playtest  clearly    

5th  amendment  

+25%

5.  Iden(fy  the  key  characteris(cs  /  

indicators  correctly      

6th  amendment  

+25% -35% -40%

6.    Extreme  aken(on  to  the  

ques(onnaire    

7th  amendment  

+25% -35% -40%

7.  “First  impression”  respondents      

8th  amendment  

+25% -35% -40%

8.  Act  as  a  researcher    

9th  amendment  

+25% -35%

9.  Don’t  interfere  in  playtest    

10th  amendment  

+25% -35% -40%

10.  Apply  it  “itera(vely”  

10th  amendment  

+25% -35% -40%

By  conduc(ng  playtest,  you  approach  the  needed  result  MUCH  EARLIER  

BRILLIANT  IDEA  

IMPROVEMENT  

RELEASE  

TRUE  BENEFITS  

TRUE  BENEFITS  

TIME  FOR  

DEVELOPMENT  

PROJECT    

BUDGET  

PRODUCT    

QUALITY  

+25% -35% -40%

   

Elena  Pavlichenko  Execu0ve  Director,  Business  Development  

+380  96  103  26  73  elena@playtes(x.com  

skype:  elena.pavlichenko      

www.playtes0x.com  

Thank  you!  

EXTRA  INFO  

Playtesters?  Who  are  they?  

Playtesters  и  QA  testers  solve  DIFFERENT  issues  

Playtesters?  Who  are  they?  

Playtesters  и  QA  testers  solve  DIFFERENT  issues  

Playtesters?  Who  are  they?  

Playtesters  и  QA  testers  solve  DIFFERENT  issues  

Playtesters?  Who  are  they?  

Playtesters  и  QA  testers  solve  DIFFERENT  issues