BBA 2014 Institute of Business Administration, Karachi 3.47Intermediate 2010 XYZ High Secondary School, Karachi 76% / AMatriculation 2008 ABC Secondary School, Karachi 82% / A+

Fatima GulContact:0346-3527113fatima.gul@khi.iba.edu.pkDate of Birth: February 19, 1992

Marketing and General Management

Educational Qualifications

Elective CoursesConsumer Behavior, Advance & Applied Business Research, Brand Management, Industrial Marketing, Supply Chain Management, Sales Management, International Marketing*, Dynamics of Logistics and Distribution

Major Term Papers I Reports I Projects

Extra-Curricular Activities IBA Marketing Summit 20I2 Management Team of IBA International Conference on Marketing 2012 Management Team of IMC in event of life screening at IBA

Work Experience

May 20I4 -July 20I4: Habib Bank Limited HR InternJ ob Resp onsi bi lit ies Handled daily operational tasks in key HR Services areas

o Medical Reimbursements; o Employee Query Handling o Leave Fair Assistanceo Provident Fund Withdrawal, etc.

Compiled and analyzed data on core HR processes such as the Induction, Exit Management, Confirmation, Internships and Travel processes, andreported on the monthly compliance and performance of various steps of each of these processes.

Development of business strategy, based on current situation of Auto parts market. Competitor analysis, identify gaps and new customers where automobile parts sale and service could grow and formalized complete Marketing plan for Adamjee Automotive (Pvt.) Ltd aimed at future prospects in Automobile Parts

June 2013- July 2013: The Citizens Foundation InternJob Re sponsibilitie s Supervisor for TCF School Shahbaz Goth - Lead a team of 20 volunteers for

Financial Analysis of Nestle Pakistan limited and suggested recommendationPresentation on comparison of IMC tools utilized by Pepsi and Coca Cola as a

designing curricula and managing the entire school for two weeks Assisted in the arrangement of library books, organized and sorted data and

part of Marketing Management course excel reports, and designed Urdu papers on the software ‘Inpage’. Conducted Brand audit of Ash Lamour, and suggested recommendation Conducted research on “Performance Evaluation of IBA Cafeteria at main Trainings, Certifications and Workshops

campus Attended 15hrs End user Training course on Microsoft Office. Term Report on Financial Analysis of Unilever Pakistan for Accounting for Attended a seminar on creating a culture of Service Excellence at Aga Khan

Business Decision course University Hospital , Karachi Term Report on Demerger of AkzoNobel and ICI Pakistan for business finance Participated in industrial orientation program at Macter, 2008

II Conducted Research on market potential for RO plant in Pharmaceutical

industry , Karachi Professional Skills & Interest Launched and developed Integrated Marketing Communication plan for 14th Proficient at MS Office

Street pizza Proficient in SPSS Launched a service marketing project/business related to rental car service Team building and project planning

under the brand name “EasyCar” Customer Relationship Management Presented and conducted a role play regarding the pharmacy services in Aga Excellent Analytical and Observational Skills

Khan Hospital

Academic Achievements, Honors & Awards Granted Merit Scholarship from IBA Named on Dean’s Honor list of Spring 2011 and Fall 2013