Connecting the Learning

Learning Intentions/ Progress Criteria

• Learning intentions– To introduce the GCSE Media Course– To explain what “the Media” are– To cover expectations and requirements of Media Studies

• Progress criteria– We will

• Know how GCSE Media Studies is assessed• Learn what I need to do to succeed

in Media Studies• Understand our current relationship with the media

Advert – “Odyssey”• Who is it aimed at (audience)?• How does it work (language)?• What is it selling (product/ institution)?• How does it try to sell it?

(representation)?• How do you feel about the advert?

– Does it work for you?– Are you convinced?

• Why?

Levi’s Odyssey

• https://www.youtube.com/watch?v=qfYmwaf89UE

Levi Jeans Advert – “Odyssey”• Who is it aimed at (audience)?• How does it work (language)?• What is it selling (product/ institution)?• How does it try to sell it?

(representation)?• How do you feel about the advert?

– Does it work for you?– Are you convinced?

• Why?

According to Levis this is…• “The story of two souls breaking free from

the physical and emotional confines of an inner world…

• …Clad in Levi’s Engineered Jeans, the twosome are spurred to seek an unexpected way out of their oppressive surroundings…

• …During their high octane odyssey they meet, and together discover a brave new world to explore behind the four walls…”

The advert…• …took around six months to make…• …cost £2.5 million (in 2002)• …used a variety of practical special effects

(e.g. dirt canons, flight harnesses) and CGI(computer generated imagery)…

• …ran into problems when the two models complained that they couldn’t actually move in the jeans – which then had to be redesigned especially for the advert…

Freedom to Move…?

Lilt Spoof

• https://www.youtube.com/watch?v=yAwInfGzcaI

What are the media?• “…means of mass communication…”

(Oxford English Dictionary)

• Television

• Radio

• Film

• Music

• Internet

• Magazines

• Newspapers

• Advertising

• Video Gaming

Defining media

• Mass communication - ability to reach many people at same time– Each individual type is a “medium”– Comes from verb “to mediate”– Includes publishing, gaming, filmmaking,

photography, music, broadcasting and internet– List growing all the time; many new media

platforms combine different media in one (convergence)

Convergence

• Give some examples ofmedia convergence

Your Media

• What is your favorite film/ video game/ TV programme/ other media product and why?

My Media

Why are you here?

• On post-it:– Why you chose to take Media Studies– What sort of things you expect to do during the

course – What you hope to gain from it

Why study it?• Most people in UK exposed to more than 3000

images/messages daily• New blog created every second• YouTube has over a billion users–almost a third of

all people on the Internet• In 2011, 500 million people worldwide played games

for at least one hour per day• 9 out of 10 teenager have computer, games console

and/ or mobile phone• BBC news site updated every second• Number of text messages sent daily greater than

total global population• Average teenager spends nearly £1000 a year on

socialising and image alone

Aims of the Course

• Consider range of media products• Understand different audiences • Investigate how people/ places represented in

media• Develop understanding of media industries

and technologies• Develop practical production skills

The Course

• 2 year course• Sep-Dec 2016: introduction to media

• 2 Units– Unit 1: Examination (40%)

• May/ June 2018– TV Serial Drama

– Unit 2: Controlled Assessment (60%)• 3 Assignments

– Assignment 1: Jan-Mar 2017– Assignment 2: Apr-June 2017– Assignment 3: July-December 2017

Unit 1 – Exam (40%)• Investigating the Media

– 90 minute exam (May/ June 2018)– Focus on TV Serial Drama– Begin formal preparation January 2018– Start watching TV dramas!

• BBC• Virgin/ Sky boxsets• Sky Atlantic• Netflix/ Amazon Prime

– Based on ideas/ concepts covered throughout course so make notes

Unit 2 – Controlled Assessment (60%)

• Understanding the Media– Three assignments

• Assignment 1 – Introduction to the Media– DVD covers (deadline March 2017)

» 15 marks• Assignment 2 – Cross-Media Study

– Advertising and Marketing (deadline July 2017)» 30 marks

• Assignment 3 – Practical Production– Magazine (deadline December 2017)

» 45 marks

What you’ll learn• How Media products made and used• How the Media works• How the Media is changing• How you relate to the Media

How you’ll learn

• Key Concepts– Media Language (forms and conventions)– Media Institutions– Media Representations– Media Audiences

Outside lessons• Do homework• Watch the news• Visit media websites

– Media Guardian (daily email digest)– Digital Spy– Den of Geek– IGN– BBC– Radio 4 (Media Show)– My blog (mediaframgcse.blogspot.com)

Task

• To understand the media, you need to understand your own use of it

• Create your own ‘timeline’– Choose a typical day this week– Note all your activities that day (including those

where you use no media products)– Create a chart in your book presenting your

findings– Deadline: Monday 12th September

Books

• Make sure you complete the front of your books neatly– Your name– The subject (Media Studies)– My name (Mr Earl)– Room number (B17)

Any questions?

End of Lesson One