Lesson Two

Thursday 8th September The Key Concepts

• Doctor Who 2005 trailer• https://www.youtube.com/watch?v=1hQyujVvRcY

Connect the Learning

• 10 million people watched the first episode of “new” Doctor Who in 2005

• How did the trailer/ billboard persuade people to watch it?

Learning Intentions/ Progress Criteria

• Learning intentions– To outline key concepts of media studies– To understand how these can be applied to all media

products• Progress criteria• We will– Know what the four key concepts are– Understand how each of them can be used to explain

why media products are the way that they are

Key Concepts

• Foundation for Media Studies• Used throughout course• Essential to understand what they are and

how to use them to analyse media texts/ products

• Help explain relationships between media and audience

Media Language

• How media producers communicate with audience

• Words, visual images and sounds used to create meaning in media products

• What you see/ hear

• Title sequence – Justified (2011-2015)• https://www.youtube.com/watch?v=MR_2WcMjO6w

Media Language• What techniques used to communicate with

audience?– Audio

• Music/ Effects/ Dialogue– Video

• Text/ Image/ Composition

• What did you see/ hear?• How was meaning

created?• Why was it like that?

Audience• People who experience

a product– Mass (large) or niche

(small but important)– Actual audience may differ

from target audience• Minecraft• My Little Pony “bronies”

Mass or Niche?

Mass or Niche?

Mass or Niche?

Mass or Niche?

Mass or Niche?

Mass or Niche?

Audience?

• How do you know?

Institutions

• Companies/ businesses that produce media or make/ enforce regulations– E.g. BBC, News International (The Sun, Fox, Sky,

MySpace, The Times) - producers– OFCOM, IPSO, BBC Trust, ASA – regulators

• What is the difference?

What do they make?

What do they make?

What do they regulate?

Representation

• How people or places portrayed– Way in which media constructs its own version of

reality– Way in which people, places, issues etc. shown in

the media• E.g. gender, race, age, class

• The Guardian, Points of View advert (1986)• https://www.youtube.com/watch?v=_SsccRkLLzU

Representation

• How are people represented in the advert?• How does the media create versions of

reality?• Where do these ideas come from?

Representation?

To review…

Language

• How ideas are communicated– How we “read” the media– How we describe the media

• Different products described in different ways using different terminology– Codes and Conventions

• How the “message” is sent

Audiences

• People targeted by media products– Many different audiences– Audiences broken up into groups

(mass/ niche)• Audiences interaction with media– Interpretation– Distribution

• Relationship is complicated• Who the message is for

How do audiencesinteract with…?

• Hello! Magazine• Big Brother• YouTube• Radio 1• CoD?

Institutions

• Companies who make/ monitor media– Often huge (like BBC or Disney)– Sometimes small (like Mojang)– Sometimes just one person

(like Jonathan Coulton/ Scott Cawthon)• Who sends the message?• How and why was it produced?

Name some institutions

Representation• How groups/ places/ ideas/ values

presented (or not presented)• How this affects how we see the world• How this changes over time (hegemony)– Can be negative or stereotypical– Can be positive or countertypical

• Helps explain audience response• What does the message say/ mean?

Brexit…

…David Cameron…

… Islam

KCs

• Institution?• Media Language?• Audience?• Representation?

Homework Task

• To understand the media, you need to understand your own use of it

• Create your own ‘timeline’– Choose a day this week– Note all your activities that day (including those

where you use no media products)– Create a chart in your book presenting your

findings– Deadline: Monday 12th September

End of Lesson Two