gBooker is a world classbooking engine, created toempower your hotel toquickly and efficientlymanage internet bookings.It is fully customizable toreflect the image of eachproperty it powers and actsas an around-the-clocksales and marketing tool,enhancing revenue andincreasing bookings. Aguest’s first impression ofyour hotel most oftencomes from your web site.The Genares bookingengine is user friendly andeasy to navigate providingdirect, real-time access toyour hotel’s descriptivecontent, pictures, rates andavailability. gBooker has ahigh degree ofcustomization, making itpossible to seamlesslyintegrate into your currentweb site for a costeffective, low maintenancesolution. It is seamlesslyintegrated with ourCRS/Distribution platformproviding real time hotelreservation rates andavailability with completeinventory control,supporting multiple roomtypes and rates.

Increase Occupancy, ADR, LOS and satisfy your guests – all through your lowest cost of sale channel –

Your own website!

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Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 | 734.495.9700 | www.genares.com

Template-based design structure – affords

flexibility matching hotels look and feel with fully

customizable formats and templates.

Availability Calendars – Interactive booking calendars displaying real-time availability and sold out dates –flexibility to include rates on calendar.

Strike Through Pricing –opportunity to display reduced rates and compete with OTA perceived pricing discounts.

Daily Rate Display – daily rate shows any change in rate during length of stay – helps to showcase discounted daily rates.

Promo/Group Codes – direct market with promotion codes and/or URL links that take the guest directly to your booking site.

Multi-lingual and multi-currency –present your hotel in the local language and currency.

gBooker Advantages:

Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 | 734.495.9700 | www.genares.com

gMobile Booking Engine – next to your web site mobile booking gives travelers additional flexibility to book, modify and cancel reservations. Fully featured and completely integrated with the web booking engine.

Add-ons – generate additional revenue opportunities by selling/merchandising of property products and services.

Images Library – store a gallery of photos and video to directly manage all of the hotel’s images with unlimited descriptions and information.

gBooker Advantages:

Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

Revenue Tracking - advanced tracking features available including the ability to track search terms, pay-per-click, and referring URLs.

A hotel’s website powered by Genares, delivers higher revenue and increased guest satisfaction through gBooker’s superior functionality features and simple, easy-to-use, booking process. gBooker allows each hotelier to merchandise more, convert more and profit more while avoiding expensive technology investments.

To support your online business we now provide products and services designed to:

• Increase Website Traffic • Improve Website Effectiveness• Optimize Hotel Availability• Improve Rate Effectiveness• Increase Average Booking Value and Online Revenue• Maximize Online Brand Exposure

eMarketing Support A critical component of a successful Booking Engine

Online Marketing Support:• WebAds

• Deliver digital advertising to thousands of targeted travel sites• Internal Tracking

• Actively assess the keywords and key-phrases which convert for your hotel

• External Tracking• Track the revenue ROI on all online advertising

• Email Module• Send professionally designed, customer profiled E-mail-

Newsletter• Search Engine Optimization (SEO)

• Offsite and onsite SEO to maximize search engine rankings

• Pay Per Click (PPC) Campaigns

• Strategic, branded and long tail PPC campaigns to compliment your SEO rankings

• Email Marketing

• Custom designed and targeted e-campaigns with a focus on maximizing conversion rate

Improved Web Sites Effectiveness:• The Avvio POD

• Immediately improved relevance to customers on website• Organization of Rate Offerings

• Easy to use and specific to market segments• Shorter Sales Cycle

• Deep link to any offer or offer group• Measure Website Effectiveness

• Quickly measure the impact of any website changes

Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

Improved Availability Effectiveness:

• Date Flexibility

• Measure the date flexibility of your market easily

• Multi-day or single day availability

• Present availability that best matches date flexibility

• Every Last Room Available

• 2 Way PMS Interfaces

• Waitlist function

• Use the Waitlist function to capture non-flexible date requests where

there is no availability

• Dynamic room substitution

• Capture more high-yield multi-night stays

Rate Effectiveness - Complete flexibility in rate structure:

• Rate Linearity • Cascade all linked rates from BAR

• Child Rate Flexibility • Functionality to support 2 child rate categories + infant pricing

• Advanced Lead-in Time and Length of Stay functionality• Automate advance purchase and last minute rates • Support weekly rental rate setups

• Multi currency rates• Easy compare currency lookup• Sell rates in non-home currencies

Increase Average Booking Value:

• Multi-night multi-room-type bookings• Advanced dynamic packaging functionality

• Dynamic Packaging puts the hotel in complete control over their up-sells available on their booking engine

• Changes are instantly live• Intelligent room/rate substitution

• Sell more high yield long stay business

Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

Our goal is to provide the best web/mobile booking engine with supporting online marketing products services that drive reservations to these lowest cost of sale

channels along a much increased value of every reservation.

eMarketing Support A critical component of a successful Booking Engine