garmz designers manual
TRANSCRIPT
The Designers
Manual.
Fashion talents, rise and shine!
01 Why
02 HowGarmzw
orks
03 Whatyouneed
04 Sketching-Tip
s&Tricks
05 Digitalizingyo
ursketch
06 Uploading&V
oting
07 Getloved...get
produced
08 Bodyshapes
1)Why
Garmz|TheDesigner’sManual|2
Dear big, fat fashion industry...Thefashionmarketisdominatedbybigcorporations.Fullstop.Theseverticalsandbrand-giantsaretheonesthatrakeinthemoneyinfashionland.
Professionallymeltingtrendsintoproducts,simplifingthemtomeetmassappeal,producingtheminunbelievablylargequantitiesundervaryingworkingconditions.Allblurredbyhugemarketingbudgets,andseamlessshoppingexperiences.
But wait a minute … something’s odd. Wheredoalltheseideasfortrendscomefrom?Inmostcases,notfromthecorporationssellingthem.Thetrendscomefromyoungdesignersworkingintheirsmallstudios,fromfashionstudentsaroundtheworldorfromcreativesonthestreetsofourcities.
Butstartingoutasayoungdesignerandgettingyourvoiceheardisinsanelyhardtohandle,notspeakingoftakingittoaprofessionallevel.
Sadly,inrealitymostyoungdesignersfail.Notfromlackoftalentbutjustduetothecomplexitiesandhardshipsofmarketmechanisms.
Intheendstandshugetalent,neverhavingthechancetoliveuptoit’spotential...
What if somebody changed the game?Fundamentally.
Changeitintosomethingmorefairanddiverse.
Changeitintosomethingthatmirrorstheimmensetalentoutthere.
ThisisexactlywherethemodelofGarmzstepsin.WeatGarmzhavededicatedourselvestoenablefashiontalent.
You design fashion, we provide the rest.
1)Marketing
Designerscanpromoteandpresentthemselvesandtheirworkandgetinstantfeedbackfromaworldwideaudienceandfuturecustomers.
2)Production
Ifadesignissuccessful,Garmzhandlesthecompleteproduction,atzerocostandriskforthedesigners.
3)Distribution
Garmzoffersacompletewebshopsystem,sellingthefinishedfashiontocustomersworldwide.
Andattheend:Profitssharedwiththedesigner.Fairandsquare.
2)How Garmz works
Garmz|TheDesigner’sManual|3
Timetogivethefashionindustryacompletenewspin!
Fashiontalentsworldwideuploadtheir
bestdesigns.
Aworldwideaudiencediscovers&votesfor
theirfavorites.
Thesuccessfulldesignsgetproduced
and...
...aresoldinthewebshop.Profitsharedwiththedesigner.
01Create
02Submit
Whileuploading,designersareofferedarichsetoftoolstodescribetheirdesignsindetailandtoprepareitsoptimalpresentation.
DesignbySCOP
Aworldwideaudiencecanbrowsethroughthedesignsandvotefortheirfavoritedesigns.Thedesignersalsoreceiveinstantfeedbackontheirdesign,leadingtoadeeperunderstandingofhis/herfuturecustomers.
Thebetterandmoreactivethedesignerisinpromotingandsharingthedesignandvision,themoresuccessfullitwillbe.
Ifthedesignissuccessful,Garmzprovidesthehandlingofthecompleteproductionprocess,atzerocostandriskforthedesigners.Fromfabricsourcing,toprototyping,toserialproductioninallsizesathighlevelindustrystandards.
Thedesignisthenreadytobesoldthroughthewebshopandshippedtocustomersworldwide-profitsharedwiththedesigner.Fairandsquare.
03Present&promote 04Sell&earn
3)What you need
Youneedaminimumof2seperatesketchesperdesign:
- FRONTview- BACKview
Optional:
- Additionalsketches (e.g.detailview,...)- Amoodboard
DesignbyE
lenaW.
Designbyvaatekaappi
Front Back
Front Front&detail Back
4)Sketching Tips & Tricks
DETAILS:
Yoursketchesarethemostimportantelementindescribingyourdesign.
Thebetteryoursketchesdescribeyourdesignthebetterpeoplewillbeabletointerpretit.
Andthemoresuccessfullitwillbe.
Garmz|TheDesigner’sManual|6
DesignbyPaulB
rown
BackFront Detail
DetailDetail
TECHNIQUE:
Whattechniquesyouuseforyoursketchiscompletelyuptoyou.
Plainpenonanapkin,BobRoss,surrealist-collage,photoshopmadness...
Gowhereveryourmusetakesyou!
kl[i:]n W.ink.Monsk
MonteAmalia
EvangelinaKavroulaki
Dotpoint
Feelfreetouseourprovidedbodyshapes.Eitherjustasaninspirationorprintthemouttotracethroughhumanproportions.
You’llfindthematthebackofthismanualpreparedforprintout.
Garmz|TheDesigner’sManual|8
5)Digitalizing your sketch
Youcanscan,takepictureswithyourcameraormobilephone,drawwithatablet,...whateverfeelsright.
Butpleasetrytoavoidthefollowingcommonissues,whendigitalizingyoursketch,...
- Pleasesaveyour picturesasJPEG.
-Maximumfilesize of5MB
Besuretohaveenoughlightaround.
Useasufficientresolution.
Besureyourpictureisinfocus.
Avoidlightpencilsandavoidusingaflash.
Makesureyouhaveenoughspacetoseperateyoursketches.
Garmz|TheDesigner’sManual|9
6)Uploading your design
Amaintoolfordescribingyourdesignwillbethepossibilitytopin“notes”ontoit.
Youcanplaceasmanynotesasyouneed.
Theywillthenbeavailabletotheuserswhiletheyviewyourdesign.
Sopleaseavoidanydescriptivetextonyoursketch.
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Voting
Thisishowthepresentationandthevotingofyourdesignwilllooklike.
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Onmouse-overyournotesappear...
2)Developingthecutpatterns.
3)Plottingtheminactualsize.
4)Briefingondetails.
6)Sew,sew,and...
5)Thefinishedcomponents.
8)Somelastdetails.
9)Theprototypeisready...
7)...sew.
1)Squareone-theinitialdesignsubmittedbyScop.
Soyourdesignisasuccess!
Afterallthedetailsarediscussedwiththedesigner,westartdevelopingaprototypeofthedesign,readyforserialproduction.
Here’sastep-by-stepofhowthesuccessfulldesignof“Scop”gottranslatedintofashionreality...
7)Get loved... get produced
Body shapesTouseourbodyshapesjustprint
page14-26
Havefundesigning!
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