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Page 1: Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers and Investors
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Gregory UnruhMIT Sloan Management Review@gregoryunruhAria FingerDoSomething.org@ariairene

Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers and Investors

#SB16SD #ActivatingPurpose

Shannon SchuylerPwC@ShannonSchuyler

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BeyondProfits

TheInvestor’sPurpose?

INVESTINGFORASUSTAINABLEFUTUREInvestorscaremoreaboutSustainabilitythanExecutives

think

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TheFriedmanDoctrine

The purpose ofbusinessistoincreaseinvestors’

profits.

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SURPRISE!!!

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75%sustainabilityperformanceismaterialtoinvestmentdecisions

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60% willdivestpoorsustainabilityperformers

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COMPANIES90%Asking

54%HearingGAP

Misperception

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24%IRprofessionalsthinksustainabilityisimportanttoinvestors

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TheInvestor’sUrge

Growth

Efficiency RiskSustainabilityValueTrifecta

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Mondaymorning…

1. CSO+IR=Team2. Buildavaluestory3. Speaktoyour

investors’ERG

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PwC

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PwC

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PwC

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PwC

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PwC

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PwC

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MEET THEMWHERE THEY ARE

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Because why not end with Ryan Gosling?

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