THE DIGITAL STRATEGY

College Students

TARGET AUDIENCE

Recent College Graduates

Young professionals (18-

29 years old)

GAP’S BIG IDEA

• Generate Awareness: stylish & affordable

clothing

• Use the latest technology: social

media

• Make purchasing clothing easily

accessible

SOCIAL MEDIA

• We already have the great promotions & clothes now just spread the word!

• Why social media?90% of 18-29 year olds

use social media

IDEAS

Twitter & Instagram:• Have followers post

pictures of how they styled the jacket include #1969bikerjacket

Twitter & Facebook:• If you retweet or share

you’ll receive “x” amount off next purchase

Bloggers:Relationships with well-

known fashion bloggers. Give them Gap clothes to use in posts

Facebook, Twitter, & Instagram:Easy access on social

media to sign up for Gap exclusive emails

IDEAS

SEO:Keywords: women’s

clothing, men’s clothing or blue blazer

PPC: Top Ads on social media

sites and popular blogs that Target Audiences use!

INTERNET MARKETING

MOBILE STRATEGY

SMS Texts:• shoppers text their email

addresses to a short code

QR Codes:• On traditional

advertisements that are in magazines or on the display ads

Gap Inc.Piperlime Old NavyBanana Republic Athleta

Digital Budget for each:2 million annually

BUDGET

Young Professionals purchasing clothes at

Gap!

Increase Numbers:• 10% increase in

sales for ages 18-29• Increase Satisfaction

• Increase Accessibility

GOALS