gannett nj social media workshop
DESCRIPTION
A Social Media Workshop held at the Asbury Park Press on Wed., Jan 20, 2010. Presentation originally created by Jodi Gersh of ContentOne at GannettTRANSCRIPT
![Page 1: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/1.jpg)
Presented by Ted Mann, @turkeymonkey
![Page 2: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/2.jpg)
Ways we used social media at Gannett NJ in 2009
Live Coverage of Election
Getting Sports Fans
Contests via Flickr,YouTube
![Page 3: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/3.jpg)
Live Video/Tweeting Election 2009
![Page 4: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/4.jpg)
Facebook Fan Pages
![Page 5: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/5.jpg)
Feeding Twitter to Homepage
![Page 6: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/6.jpg)
YouTube Video Submissions
![Page 7: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/7.jpg)
Flickr Photo Contests
![Page 8: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/8.jpg)
Answering Questions from the Internet
![Page 9: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/9.jpg)
We can use Social Media more in 2010
To help gather news as it happens
To help tell news as it happens
To promote the journalism we are doing
![Page 10: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/10.jpg)
To help gather news as it happens
Des Moines and #iagaymarriage
![Page 11: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/11.jpg)
The Register’s creation of #iagaymarriage is notable because while Twitter is all the rage among news organizations, most still treat the platform as something to be observed — as in, here’s what people are saying about this topic on Twitter. The Register, on the other hand, could rightfully boast: Here’s the conversation we helped organize on Twitter. It’s the man-on-the-street quote taken to a massive scale.
![Page 12: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/12.jpg)
To help tell news as it happens
![Page 13: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/13.jpg)
![Page 14: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/14.jpg)
To promote the journalism we’re doing
Reno’s Coverage of annual Burning
Man Festival
![Page 15: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/15.jpg)
RGJ’s Highest Referrers came from Twitter.com
![Page 16: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/16.jpg)
Topic pages
![Page 17: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/17.jpg)
![Page 18: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/18.jpg)
![Page 19: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/19.jpg)
Social Media as a Tool Use it to enhance the
gathering and dissemination of
news.
Use it to build your relationship with the community. Become a vital
asset.
Use it to search the ‘Real-Time’ Web for
Trending Topics
Use social media to find leads and
sources for stories
![Page 20: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/20.jpg)
Example: Haiti and New Media “When you tell people you're working on something and you ask them
a specific question, people will come out of the woodwork to help you” - Andy Carvin, NPR
![Page 21: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/21.jpg)
Social Media as a Weapon?
Be careful! Don’t tweet or post anything you wouldn’t want to see published in your local newspaper (or a competitor’s site)
Remember to remain un-biased. If you join a Republican group for research, also join a Democratic one. There is usually no obvious context on social networks, you won’t necessarily have a way to explain your affiliations.
Image courtesy of Etsy: Frail Whale
![Page 22: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/22.jpg)
Remember: Our Social Media Resource Site
http://sps.gannett.gci/areas/contentone/socialmedia
![Page 23: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/23.jpg)
Ways Social Media is changing
• Real Time Web • Location Based Applications • Mobile Mobile Mobile • Tablets/E-Readers • Public is the new default!!
(source: Techcrunch)
2010 Trends
How will tradi+onal media embrace these new technologies and trends?
![Page 24: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/24.jpg)
All-in-one Dashboard
![Page 25: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/25.jpg)
Location-Based Social Networking
![Page 26: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/26.jpg)
Ask/Answer on Steroids
![Page 27: Gannett NJ Social Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022060108/554d9500b4c905575e8b47ee/html5/thumbnails/27.jpg)
What else?