Download - Gannett NJ Social Media Workshop
Presented by Ted Mann, @turkeymonkey
Ways we used social media at Gannett NJ in 2009
Live Coverage of Election
Getting Sports Fans
Contests via Flickr,YouTube
Live Video/Tweeting Election 2009
Facebook Fan Pages
Feeding Twitter to Homepage
YouTube Video Submissions
Flickr Photo Contests
Answering Questions from the Internet
We can use Social Media more in 2010
To help gather news as it happens
To help tell news as it happens
To promote the journalism we are doing
To help gather news as it happens
Des Moines and #iagaymarriage
The Register’s creation of #iagaymarriage is notable because while Twitter is all the rage among news organizations, most still treat the platform as something to be observed — as in, here’s what people are saying about this topic on Twitter. The Register, on the other hand, could rightfully boast: Here’s the conversation we helped organize on Twitter. It’s the man-on-the-street quote taken to a massive scale.
To help tell news as it happens
To promote the journalism we’re doing
Reno’s Coverage of annual Burning
Man Festival
RGJ’s Highest Referrers came from Twitter.com
Topic pages
Social Media as a Tool Use it to enhance the
gathering and dissemination of
news.
Use it to build your relationship with the community. Become a vital
asset.
Use it to search the ‘Real-Time’ Web for
Trending Topics
Use social media to find leads and
sources for stories
Example: Haiti and New Media “When you tell people you're working on something and you ask them
a specific question, people will come out of the woodwork to help you” - Andy Carvin, NPR
Social Media as a Weapon?
Be careful! Don’t tweet or post anything you wouldn’t want to see published in your local newspaper (or a competitor’s site)
Remember to remain un-biased. If you join a Republican group for research, also join a Democratic one. There is usually no obvious context on social networks, you won’t necessarily have a way to explain your affiliations.
Image courtesy of Etsy: Frail Whale
Remember: Our Social Media Resource Site
http://sps.gannett.gci/areas/contentone/socialmedia
Ways Social Media is changing
• Real Time Web • Location Based Applications • Mobile Mobile Mobile • Tablets/E-Readers • Public is the new default!!
(source: Techcrunch)
2010 Trends
How will tradi+onal media embrace these new technologies and trends?
All-in-one Dashboard
Location-Based Social Networking
Ask/Answer on Steroids
What else?