gamiﬁca)on% emerging%technology%summit% … · 2020-01-02 · gamiﬁca)on%is…%...

Make%it%S)ck.%

Gamifica)on%

Emerging%Technology%Summit%

October%21,%2014%

Gamifica)on%is…%

Effec%ve'and'proven'tool'for'engaging'aBen)on%and'opening'recep)vity%''

'''

Gamifica)on%is%NOT…%

Does'not'deliver''sustained'results''unto'itself.''Except'where'that'is'being'measured.'''

Why'have'u%li%es,'and'other'world'changing'industries,'embraced'gamifica%on?'''

What’s%the%buzz?%

Because'something'was'not'working:''

%%%%%How%to%influence%change%'

Now'finding'there’s'something'STILL'not'working:''

'%%%%How%to%measure%and%ensure%change%'

Start%with%a%taste%of%it…% Play%>%Learn%>%Win%

One'winner%One'drawing'winner''''

Today%only%

'''

%%%%%DOWNLOAD%ringorang®%'

•  Smartphones:''Go'to'your'App'Store,''''search'for'“Ringorang®,”'download'and'run'it.'

''

•  PCs%&%Macs:'Go'to'demo.ringorang.com'and'click'on''''''''''''''''','then'run'it.'

''

•  SELECT%HOST:%%Click'the'LIST'buRon'and'select'the'“DEMO”'Host.'

''

•  CREATE%ACCOUNT:%%On'the'“DEMO”'Host'page,''select'"Create'Account'on'this'Host”.'

''

•  GET%PLAYED!%%Create'your'account,'''''''then'go'back'&'sign'In'to'the'game...'''''''and'get'ready'to''Play%>%Learn%>%Win!%

“I'am'stuck'on'Bandaid…”'

Start%with%a%taste%of%it…%

“…cuz'Bandaid’s'stuck'on'me!”'

LeY'brain'='measurable'(problem'solving).'''Right'brain'='unmeasurable'(fun).''Games'are'enjoyable'because''they'combine'the'two:''''measurable'and'unmeasurable.''REMEMBER'THIS!''

Where%did%games%come%from%anyway?%

Ancient'China'and'Egypt.''''Allow'players'to'imagine%the%possibility%%

of'a'good'outcome.'In'bite'size'pieces.''Dice'–'maybe'a'winning'roll?'Tiles'–'maybe'a'winning'combina%on?%Riddles'–'maybe'I'know'the'answer?'

Empower'someone'to'be'BETTER'at'it…''That’s'when'it'starts'ge`ng'interes%ng'

New'York'Times'Wall'Street'Journal'Fortune'Forbes''

What%do%Games%have%to%do%with%business?%

Gartner:''By'2014,'70%%of%Global%2000%%will'use'gamifica%on.''

IBM'SAP'Accenture'DeloiRe'PG&E'SDG&E'Glendale'W&P'SMUD'

Is%Gamifica)on%on%the%upswing%or%downswing?%

Gamifica)on%1.0'(past)'='badges'and'points'LOYALTY,'WITH'BOOSTERS'j'DRIVING'FIRST'ACTION:''ENGAGEMENT''Gamifica)on%2.0%(current)'='solving'problems'j'FOCUS'ON'DRIVING'ACTIONS'TO'MAKE'A'DIFFERENCE''Gamifica)on%3.0'(coming)'='change%a_tudes%and%cultures'–'CHANGE'BEHAVIORS'AND'GATHER'BIG'DATA'

Sample%customer%engagement%at%a%leading%u)lity%

Over'a'four'month'period'of'consistent'Ringorang®'engagement,'the'number'of'discrete'interac%ons'with'informa%on'delivered'by'Ringorang®'outnumbered'email'openings'by'a'factor'of'over'6x'and'outnumbered'website'page'views'by'a'factor'of'10x'over'the'same'%me'period.

Website%page%views'

Emails%opened'

Ringorang®%interac)ons'

Comparing%volume%of%interac)ons'

Customer%Engagement%&%Educa)on:%

% 50%%of'par%cipants'engage'weekly'30%%of'par%cipants'engage'daily'7%%a%15%%monthly'increase'in'awareness'and'learning'Over%30%interac)ons%%per'month'%

%

%

%

20%minutes'

%

%

%

%

%per'month%

Where%can%it%go%wrong?%

By'NOT'bringing'in'the'experts.''Gamifica%on'isn’t'complicated,'but'very%specific.''

How%do%I%recognize%good%Gamifica)on?%

WHO%TO%LISTEN%TO?''Don’t'let'detractors'deter'you.'''They'are'either'purists''or'they’ve'had'subjop%mal'experiences'or'they'have'NO'experience.'''%


THE%NEED'''Need'something'that'moves'the'needle!'Nothing'seems'to'really'drive'the'big%win'on''

1)  changing'customer'habits,''2)  safety'and'cybersecurity'and'other'

cri%cal'training'to'mi%gate'incidents'''


THE%NEED'''Need'something'that'moves'the'needle!'Nothing'seems'to'really'drive'the'big%win''

Why'not?''''

BECAUSE%WE'RE%STUCK%IN%SHORTa

TERM%METRICS.%%%'

So'busy'with'short'sprints'to'get'liRle'wins'that'we're'not'training'for'the'marathon.'%%'

Know%the%difference%between%sprints%and%distance%

MARATHON%TRAINING%

Distance'condi%oning'includes'sprints.'''Psychological:''Immediate'results!'''•  Against'yourself'(my'best'%me)''•  Against'others'(social'norms)'

1.0%'got'people'to'show'up'to'the'race'

2.0''inducing'them'to'care'about'results'

3.0%%train%them%to%be%good%racers%

How%does%a%u)lity%use%Gamifica)on%effec)vely?%

To'condi%on'your'customers'for'the'marathon,'condi%on'yourselves'for'the'marathon.'''

Sprints'won’t'change'these:'•  Longstanding'culture'and'habit'•  A'desire'for'comfort'and'automa%on'

Condi%oning'formula:'1.   Compel%

2.   Reward%3.   Repeat%


1.   COMPEL%

Build%a%culture%of%responsiveness''Brain'science'jj'neuroreceptors'are'condi%oned'with'every'ac%on''A'thousand'other'ac%ons'will'counter'those.''''''''''''''''''''''''''''''''•  Highlight'pain%•  Offer'the'promise'of'reward%•  Show'a'simple'path'to'both''


1%Day%

1%Week%

1%Month%

1%Quarter%

Mul)ple%

Quarters%

Reten)on%

Habit%

Compliance%

New%Behavior%

ABen)on%and%

ini)al%learning%


2.%Reward%

Condi)on%them%to%learn'Reward'helps'to'cut%above%the%cluBer%Build'more'and'be&er'receptors''

Extrinsic%

•  prizes'•  badges/points''Intrinsic%

•  Sense'of'belonging'•  Sense'of'empowerment''

If%you%select%“play”%%%%%%%%%%%%%%%%

the%app%opens%with%%%%%%%%%%%%%%%%%%%%%%%%%

a%ques)on%on%a%)cking%clock,%

for%everyone%simultaneously!%

Example:%'Customer'Educa%on'in'Energy'Efficiency''%

First%a%clue…%%%%%

while%the%system%

waits%for%all%other%

players%to%join%

The%ques)on%

appears…%as%the%

clock%)cks%down%

Once%you%answer,%%%%%

an%insight%appears%

while%results%for%%%%%%%%%%%%%%%%%%

all%players%%%%%%%%%%%%%%%%%

are%being%compiled.%

Find%out%if%you%got%it%

right%or%wrong%

If%you%got%it%wrong,%you%

see%the%right%answer.%

Leaderboard%is%

updated%in%real%)me%

Click%on%“Learn%More”%

to%go%to%source%

material%

Learn'more'

The%%

Learn%More%

Library%

Engagement%Metrics%

Educa)on%Metrics%

Time%Metrics%


3.'Make%the%learning%s)ck%

Repe))on!%%''You’ve'won'their'aRen%on.'You’ve'rewarded'ac%ons.'Now'repeat,'and'repeat,'un%l'it's%cks''''


receptors'

Habits'are'formed'by'forming'more'and'beRer'receptors'


Habits'are'formed'by'forming'more'and'beRer'receptors'


3.'Make%the%learning%s)ck%

Repe))on!%%''Set'yourself'up'for'success:'

•  Iden%fy'des%na%on(s):'•  Make'your'website'easy%to%navigate.'•  Connect'your'social'media'outlets'with'your'

des%na%on'website''•  If'you'don't'have'that'manpower'in'house,'

contract'them.'

•  Apply'gamifica%on'to'drive'to'des%na%ons,'reward'for'ac%ons,'and'repeat%into%a%habit.''

Why%does%this%work%BETTER%than%other%solu)ons?%

Why%do%we%learn%in%school?%

'•  Des%na%on'we'were'

COMPELLED'to'visit'daily.''•  REWARD'system'of'grades.'

•  REPETITION'of'daily'learning'for'at'least'12'years.'

Why%do%Games%work%BETTER%than%other%solu)ons?%

Why%do%we%learn%in%school?%

'•  Des%na%on'we'were'

COMPELLED'to'visit'daily.''•  REWARD'system'of'grades.'

•  REPETITION'of'daily'learning'for'at'least'12'years.'

•  A_tude%is%everything!'

The'survey'or'ac%on'

Tradi%onal'Reten%on'

Ringorang®%Reten)on%

Tradi%onal'marke%ng'is'eventjbased'and'not'a'process.'

With'Ringorang®,'audience'engagement'and'ac%ons'will'be'ongoing.'

Tradi%onally,'the'audience'is'expected'to'absorb'too'much'informa%on'at'once'

So'the'results'are'misleading.'' 'And'the'lack'of'reten%on'is'leY'unmeasured.''…and'is'then'measured'by'survey'or'ac%ons'just'before'the'knowledge'vanishes.'

Did%you%remember?%

“I'am'stuck'on'Bandaid…”'

“…cuz'Bandaid’s'stuck'on'me!”'

LeY'brain'='measurable'(problem'solving).'''Right'brain'='unmeasurable'(fun).''Games'are'enjoyable'because''they'combine'the'two:''''measurable'and'unmeasurable.''

Gamifica)on%is…%

ENGAGING'j'more'fun'than'reading,'training'sessions,'etc.'NATURAL'j'more'so'than'current'structures.''So'when'you're'looking'for'beRer'results,'go'back'to'original'design'PROVEN%RESULTS%j'we're'in'3.0,'train'leY'the'sta%on'on'Gamifica%on.''But's%ll'rela%vely'new'for'u%li%es.''''''

Make%it%S)ck.%

Robert%Feeney%

Founder%&%CEO%

Ringorang®%

[email protected]%

818a929a1310%

Call%me%with%ques)ons%

Ringorang®'delivers'educated'people.''Educated'people'are'engaged'people,'because'they'know'what'they'value.'''

Lean Learning Design

The'science'at'the'core'of'Ringorang’s'impacrulness'is'a'proprietary'curriculum'design'methodology'called'ASK,'which'stands'for'A`tudes,'Skills'and'Knowledge.'''

ASK'combines'instruc%onal'design'principles'from'Bloom’s%Taxonomy,'cu`ngjedge'Lean%methodology,'and'B.F.%Skinner’s'%meless'discoveries'on'incen%viza%on.'''

Ques)ons?%

Envision' Prepare' Define'

•  Increase%accountability%

•  Focus%the%issues%

•  Melt%down%siloes%•  Ensure%comple)on%

•  Overcome%capacity%limita)ons%

%%%%%%%(no%one%has%any%)me!)%

Install%the

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Refine'

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8Establish%response%%8Inspire%hope%%

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Confiden%al'and'proprietary'to'Vergence'Entertainment'LLC'

gamiﬁca)on% emerging%technology%summit% … · 2020-01-02 · gamiﬁca)on%is…%...

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