gamification for participation stc ny metro
TRANSCRIPT
GAMIFICATION FOR PARTICIPATIONPRESENTED BY STC NY METRO
STC SUMMIT, LEADERSHIP DAY
JUNE 21, 2015
THE PROBLEM
• Dwindling participation
• Dwindling membership
• Not attracting Millennials or meeting their expectations
• Stagnation
THE SOLUTION
• Gamification
• Why: Give people a reason to participate / join– Prizes
– Competition
– Socialization
– Recognition
– Fun
THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE PROGRAM
• Name: NY Metro Communicator Quest
• Multi-level scheme– Points
– Badges
– Prizes
• Results– Announcements
– Prizes
THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES
THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES
THE IMPLEMENTATION OF GAMIFICATION: PART II – SIMULTANEOUS DEVELOPMENT ACTIVITIES
• Make badges
• Make web pages
• Make spreadsheet with algorithms for recording
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE BADGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – WEB PAGES
MAGIC
MAGIC
MAGIC
MAGIC
THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH
• Stealth approach in steps– Step 1: Reveal badges
– Step 2: Social media, such as Facebook and website
– Step 3: Announce winners
• If you build it, they will come
THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH
THE CHALLENGES
• Marketing and publicity– Shortage of marketing skills
– Shortage of volunteers
– Shortage of time
• Manual entry of participation– Delay in list of winners and leaderboard
– Delay in announcements of winners
NEXT STEPS: MARKETING / PUBLICITY
• Found volunteers– Enter points / participation
– Start small
• Still looking for marketing ideas
NEXT STEPS: MANUAL > AUTOMATED ENTRY
NEXT STEPS: MANUAL > AUTOMATED ENTRY
THE RESULTS
• Uptick in participation
• Interest
• Hope
MORE INFORMATION
• Gamification pages http://www.stcnymetro.org/home/ny-metro-quest
• Inquirieshttp://www.stcnymetro.org/home/about-us/join-stc/contact-us