gamification for an empowered company
Post on 21-Oct-2014
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My speech on Gamification and Open Innovation at the Social Business Forum 2011 - http://www.socialbusinessforum.com/TRANSCRIPT
GamificationStefano Mizzella
How can I Empower my Employees?
GamificationIntegrating game dynamics into your site, service, community,content or campaign,in order to drive participation.- Bunchball
#FUN #WORK
#FUN #WORK
#FUN #WORK
By 2015, More Than 50 Percent of Organizations That Manage
Innovation Processes Will Gamify Those Processes
- Gartner
Gamificationversus
Gameful Design
Games are unnecessary obstacles we volunteer to tackle
- Jane McGonigal, quoting Bernard Suits
The goal of game dynamics is to drive a user-desired behavior predictably
- Michael Wu
Ability
Mo
tiva
tio
n
Trigger
behav
ioral tra
jectory
simplebehavior
difficultbehavior
boringbehavior
motivatingbehavior
Based on the BJ Fogg's Behavior Model
Ability +Motivation +
Trigger =Behavior
EngagementCollaboration Innovation
Gamification Ecosystem
User-lead Innovationversus
Design-lead Innovation
Gamification requires:Business Objectives
Collaborative Organizational System
Open Innovation framework
Gameful Design
Metrics & KPIs
A new Mindset
