games for health: what's next?
DESCRIPTION
This presentation from the 7th Annual Games for Health Conference details some evolved thinking of possible ways to target the space for advancement with a series of specific games on large-scale health topics.TRANSCRIPT
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GAMES FOR HEALTH 2.0WHERE SHOULD GAMES FOR HEALTH HEAD NEXT?
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WHAT I’M PLAYING LATELY...
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WHERE WE ARE...
6-10 YEARS OLD
ONLY A HANDFUL OF AMAZING GAMES
ARE ANY OF THESE SUCCEEDING AT SCALE?
TOO FEW PEOPLE CHASING THE BEST OPPORTUNITIES
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EXT FOR US?
SCALE
“GAMES EVERYONE SHOULD PLAY
VS. DISEASE GAMES”
“SUPER MARIO HEALTH”
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A CRITIQUE...DISEASE STATE BASED FOCUS BY DEFAULT
COMMON REASONS FOR THIS
ORIGINALLY FOCUSED ON GUIDING FOUNDATIONAL IDEAS... RESEARCH, COMMUNITY & SOCIAL INFRASTRUCTURE, ESTABLISHING PREMISE, GROWING TAXONOMY PROOF, IDENTIFYING LEADERS
NOT THINKING OF WHAT GAMES WE REALLY NEEDED OR A GUIDING APPROACH TO THAT
SCALE WAS HOW BIG THE CONFERENCE, COMMUNITY, AND OVERALL ACTIVITY REACHED
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GAME-BASED
HEALTH RECORD
ECOSYSTEM
VISUALIZATION
GAMES FOR HEALTH PROJECT
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GAMES GAMESSENSORS
SOCIAL
NETWORKS
PHRS
PROFESSIONALS
FRIENDS & FAMILY
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WHAT HAPPENED?
GREATER NOTIONS OF HEALTH BEGIN TO EVOLVE...
WE LEARNED A LOT MORE ABOUT HEALTH
BETTER SENSE OF COMMERCIAL OPPORTUNITIES
SAW MORE OF WHAT PEOPLE WERE (NOT) DOING
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KEY THOUGHTS...
RETAIL VS. HEALTH IMPACT
ALIGNING FORCES BETTER
SIMPLIFY OUR SENSE OF WHAT WORKS
SEARCH WITHIN OUR FRUSTRATION
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SCALE
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INFRASTRUCTURE
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GAMES AS COMMUNITY PLATFORMVS.
COMMUNITY AS GAME PLATFORM
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3 ITEMS...
SCALE
INFRASTRUCTURE
GAMES AS PLATFORMS
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WHAT WOULD REAL SCALED PROJECTS LOOK LIKE?
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EVERYONE
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WHAT SHOULD
EVERYONE PLAY?
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POSITIVE PSYCHOLOGY & PERMA GAMES
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FIRST AIDE
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EXERGAMING
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WALKING
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NUTRITION
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HEALTHY ME
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RISKYME
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PROBABILITY?
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ANTI-DRUG, SMOKING, STD, ALCOHOL
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COGNITIVE ENHANCEMENT
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DE-PRIORITIZE “POST-HEALTHY STATE”
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“SUPER MARIO HEALTH”
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EVERYONE ALIGNED?
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NEXT STEPS...