ipad, what's next?
TRANSCRIPT
iPad What’s next?iPad , What s next?Pathfinder 3.0, March‐28‐2011
LLAPTOP
• New CMF
• Refinement in size & weight
• Improvement in hardware
• Improvement in UI
• Document Sharing
between several
PCs in home
Short Term
Long Term
Improvement in ID & Functions
Improvement in Sharing
New Customer Clusters
Integrated with Smart Home Control Center
PAD
• Refinement in size & weight
• Improvement in hardware
• Additional value from
accessories
• Sharing by multiple users
• Inclusive usage between
different family scenes
1 Emotional DesignsBetter User Experience
The generation born in 1980s’and the1990s’ are becoming the main
stream consumers. The generation after 80s’ is comparatively
conventional in consumption; While the generation after 90s’ focus more
on emotional, pretentious and symbolic value in consumption
Differ environments are consisted by other people, the physical settings
As portable personal electronic consumer products, laptop and pad have
great freedom in using environment, p y p
Consumers Environment
Emotional
Improve the Emotional Value Productsby design
Objectified communicationAAs personal electronic consumer product, all the
communication of laptop is internalized on the screen
facing the user. The operation creates an isolated space.
While in use, A cover can be used to express the user’s
character and attitude.
LED is often used in mobile
phone cover in order to show
time, incoming calls.
The LightPool cell phone of
Iida combines art and techIida combines art and tech
by using sound and light.
Transform A cover to a platform for showing and communication with LED and other dynamic
Specific LED illumination effects for special holiday themes
with LED and other dynamic effects, improving the emotional design value
Characteristic CMFBRather than modest and traditional designs, the 80s’ and
90s’ generations are more inclined to personal ID to showThe Sony VAIO CA and VAIO CB series use fluorescent green and orange color .
Bright & Fresh Color
90s generations are more inclined to personal ID to show
their own characteristics
Even for business computer, should express itself more
beyond its specialty
Individualized
Modest
Traditional
Dull
Cool
Daring
P l
The A cover of Toshiba’s Dynabook Qosmio T750 uses multilayered nano
New Effect in Material
Personal
Qosmio T750 uses multilayered nano films. With view from differ angles, the color can change from blue to lilac.
• Capable to adapt to various situations
Adaptation to various environmentC
situations• Personal definition of form and appearance
In CaféOutdoor
MobileMobile
HP improved the thermal system by bringing new technology “CoolSense”to adjust the t t f l t b i
In Office
temperate of laptop by sensing changes in user’s touch and breath.
Transition from Traditional Control/Input to Multi-touchD
The slide-out keyboard was
at first implement to cell
phones, but recently used
The combination of PAD
and keyboard not only
increases the portability
of tablet pc and
Slide-Out/
Ball and Trunnion Joint
on some MIDs
Without the touch screen,
the PC did not change
much, just like an upgraded
edition of cell phone
p
convenience of the
touch screen, but also
makes the keyboard to
be used more
comfortably. The
k b d l idBall and Trunnion Joint keyboard also provides
an external power supply.
PAD KEYBOARD The keyboard can not be
replaced in recent future, as its
control mode is more in line with
general users’ behavior
Multi touch brings new
usage to tablet PC
2 Refined size & weight
ReplaceShrinking Market
Reduce the hardware size, integrate to All-in-one
MIDBigger Size
comes back
Suitable weight
f
PAD
for long time’s
HOLD
LAPTOP
more portable size
• Use clean side lines to produce
thinner and lighter appearance
LAPTOP
• Decrease the physical weight
3 Greener Energy
Series of disaster cause the worldwide attention of
“Environmental Protection”Solar Energy
Recently, a disastrous earthquake and tsunami occurred in Japan.Th f tl
gy
The more frequently happened disasters cause more and more attention to environmental protection and low-carbon lifestyle.y
Transfer solar energy into working energyenergy
4 Improvement in Interaction
What is NEXT after multi-touch?
Gesture Control
Gesture control is being used in cell phone. The front camera provides video call function and also a new UE, gesture control, in game.
eyeSight published Natural User Interface (NUI) that helps Android-system device to use gesture to control cell phone.
Somatosensory Tech
Multi-touch
Gesture Control?
Somatosensory Tech Gesture Control
5 Comprehensive AccessoriesMore Colorful Additional Value
The magnetic protective cover “Smart Cover” of
iPad 2 brought additional value for tablet PC to a
new heightnew height.
No matter what usage it provides, at least it sales
well.
CarryCan’t be held for long
Protection
y
Others
?
Use brand to integrate all kinds of access-
Fragile ScreenNeed for More comfortable controlGame
gories to provide better user experiences and increase sales
6 Universality in differ Scenes
Use module product system to provide different functional
Share in family scenes
Households have differ needs in differ scenes, thus products need equivalent functions p
components on a unified product architecture
thus products need equivalent functions
Kitchen
Dining Room
Living Room
BathroomRecreationArea
The Smart Cover of iPad
2 can be attached to fridge
surface. Housewives can
Toilet
watch TV while cooking, or
download online recipes.
7 New Consumer Cluster
Most target consumers are the 4 groups as below A
iPad is becoming more and more popular among the elder for its easy operation. Japan, USA, China, France and some other countries are now facing serious aging problems so the Apple will gain big profit4 groups as below
Students
White-Collar
The college students are the major part of this group
Basic Consumer Clusters
Target Consumers
Age
Elder
The Elder?
problems, so the Apple will gain big profit from elder people.
Business People
Game Player
Potential Consumers
White Collar
Business People
BusinessPeople
?College Students/
White Collar
Students
Younger Expenditure
Infants
Game Player
White Collar
Elementary/Middle School Student?
g Expenditure on PCsLess MoreUnder parents guidance, children are
getting more and more familiar to electronic consumer products, such as cell phones, computers and digital cameras.
ChildrenHomework
Arrangementd C ti
Guidance
Education PadTeachers Parents
and Correction
Communication
3yr 4yr 5yr 6yr 7yr 8yr
Kindergarten Primary School
Laptop/PAD for the ElderDescription:• Slow reaction• Weak understanding and learning ability
p p
Needs:• Communication• To express their feeling• High quality and comfortable life
Technology is just a tool
rather than SCARE
The electronic products for the elder should be :• Easy to operate
rather than SCARE
iPad’s touch screen with function to amplify words can be• Explicit user interface• Interactive Virtual Community• Additional value as health monitor etc.
iPad s touch screen with function to amplify words, can be used as E-book and newspaper reader. It satisfies the elder very well.
8 Smart Home Control Center
3G NetworkDigital era is gradually integrating into our lives, bringing more than just convenience, but also new opportunities for personal computers entering people’s daily lifefor personal computers entering people s daily life
Smart Home
Intel released a new concept phone which will be the introduction of a new idea for integration of cell phone to smart home.
The core function of this concept phone is no longer receiving
As a portable network device, it can provide a platform with 3G network technology, microelectronics and control technology, to connect all home appliances through the man-to-
hi hi tThe core function of this concept phone is no longer receiving calls, but becoming a home control terminal: monitor and control, weather forecast, stock information, control of household appliances, etc.
machine or machine-to-machine method to achieve the family communication and information sharing between devices
Sam XuLocation:Shanghai, china
Phone:+86-21- 61722277
Mobile:+86-13818185922
Web:www.originplus.com
Mail:[email protected]